Boston Logic Technology Partners can help you leverage technology to grow and run your business. Working with organizations from small businesses to worldwide corporations, we form partnerships with our clients, helping them achieve and measure success.

Formed in 2004, Boston Logic is an online marketing and technology firm focused on the real estate industry. We provide software, online marketing, and design services to real estate companies, helping them market their listings and services, hire new agents, and operate their businesses. Boston Logic works with real estate developers, brokers, and agents to help them grow and succeed by leveraging technology and the web.

Boston Logic is a LeadingRE Preferred Partner.

Boston Logic is made up of 3 teams working together:

  1. The Boston Logic Marketing team strategically plans and executes online marketing campaigns incorporating search engine optimization, PPC and PPM, and email marketing.
  2. Boston Logic's Web Design team creates and improves user interfaces for our customers' websites and our software platforms.
  3. Boston Logic's Development team works to build and maintain Boston Logic's Sequoia Platform. Highly skilled in Ruby and the Rails framework, our development team is constantly pushing the leading edge of technology for real estate. Our development team is constantly building new features and functionality for our clients. 

Working together and under the watchful eye of professional project management, Boston Logic produces superior results for our clients.

At Boston Logic, we believe that marketing and technology must be conceived and developed together. With the proper technology foundation, marketing campaigns become far more transparent, results accountable, and manageable. With well defined marketing goals, technology can be configured to properly support and indeed enhance marketing outcomes. All of this must be wrapped in proper web design, allowing for intuitive user interaction, search engine optimization, and compelling user engagement. 

David Friedman
President & Founder  ( Contact David )

David began his career in marketing while he was still in college, working for Red Bull Energy Drink shortly after their east coast launch and with The Seedling Group as a campus consultant. Upon completing a Bachelors and Masters of Science in mechanical engineering from Tufts University, David launched Boston Logic, Inc. and focused his attention on web-based communication technologies. Soon after he launched Friedman LLP, a real estate investment partnership focused on the Boston market, which outperformed projections upon liquidation in 2005. In late 2004, David founded Boston Logic Technology Partners, Inc.

Today, David serves as Boston Logic's President and has led the company through 10 consecutive quarters of growth. He oversees all business development including managing the sales team. David also plays a key role in strategic consulting engagements for marketing and technology projects. Acting as product manager for many of Boston Logic's products and services, David is involved in defining, pricing, and marketing Boston Logic's offerings.

In his spare time, David is hard to find as he is usually outdoors skiing, rock climbing, hiking, cycling or playing softball, racquetball, ultimate frisbee or kickball.

Sebastian Zapisek
Creative Director  ( Contact Sebastian )

Sebastian joined Boston Logic in January of 2006. Sebastian is responsible for the web design and site building aspects of our client engagements. Prior to joining the team, Sebastian held the position of lead web designer at Entertainment Image Consultants, a Manhattan based web design studio.

Sebastian graduated from Bridgewater State University with a degree in History and Anthropology.

Outside of work, he enjoys photography, foreign and independent film, and also pursues an interest in web standards compliant CSS designs.

Connect with Sebastian on LinkedIn!

Tom Cocca
Chief Architect

Tom joined Boston Logic in June of 2007 and is responsible for developing the code and databases that drive Boston Logic's dynamic websites. His main focus and experience in development is working with open source technology.

He is a graduate of Rensselaer Polytechnic Institute in Troy, NY where he received a Bachelors of Science in Information Technology with a concentration in Communications and Networks Engineering.

In his free time Tom enjoys catching Red Sox games at Fenway Park, spending time with his family and friends, snowshoeing, skiing, camping and other outdoor sports.

Nate LeBlanc
Senior Marketing Associate ( Contact Nate )

Nate joined Boston Logic in May of 2011. His primary responsibilities include SEO campaign management, tracking and analyzing SEO and PPC campaign progress, and content generation for Boston Logic clients.  

He is a 2011 Business Management graduate of the University of Massachusetts with a focus in Marketing and the arts of Social Media.

Prior to joining Boston Logic and achieving his higher education, Nate enlisted into the United States Marine Corps at the age of 18, serving his country for six years and participating in operations across the globe.

In his free time, Nate enjoys reading military history, conquering the great outdoors, traveling to exotic places, marksmanship, listening to classical music – Bach, Chopin or Mozart – scuba diving, and modifying his Jeep with a near border-line obsession!

Connect with Nate on LinkedIn!

Erik Poje
Director of Sales ( Contact Erik ) 

Erik joined Boston Logic in April of 2013 and has been an investor in the company since 2011.  He brings 10 plus years of sales management/sales experience in Software As A Service (SaaS) and financial services models working with emerging technology companies such as Percussion Software, ByAllAccounts, Relay Technology Management and a Fortune 500 company in Ameriprise Financial.  As Director of Sales, Erik is responsible for developing high performing direct sales teams focused on processes that lead to a scalable and repeatable sales culture to drive revenue growth.  This includes the hiring and training of all sales people, setting and managing sales KPI's, and aligning sales and marketing.

Erik graduated Magna Cum Laude from UMass-Amherst's Isenberg School of Management with a BBA, Concentration in Finance.

Outside of work, Erik is a passionate college basketball fan and a reader of all things history and business.

Connect with Erik on LinkedIn!

Jim Healey
Senior Support Specialist ( Contact Jim )

Jim joined Boston Logic in January of 2013 with an abundance of support experience. He was the Tech Support Manager of Cakewalk Software from 2001 to 2005. He then moved on to O'Brien's Pub where he managed and booked the rock club for 5 years before joining the Boston Logic team.

Jim grew up in Dorchester and still lives there with his wife and two dogs. When he's not working, he is playing music with his talented band, Black Thai.  

"Boston Logic has been powering since June of 2010 with great success. Their team of technical, marketing and web-savvy professionals is a great partner, and their Sequoia platform works for companies of all sizes --- from 600 agents at Conway, to individuals looking to gain a share of the internet lead generation market. I highly recommend Boston Logic's tools and staff."

Al Becker, Jack Conway Realtor

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