New Website Launch: WarrenRentals.com

Warren Rentals is redefining the way Bostonians find apartments. The new site provides the most advanced apartment search available in the Boston market. Users can leverage the live search features to search for apartments using an interactive map, including the ability to search by proximity to local colleges and universities.

Additional features include integration of Yelp data on local businesses and public transportation. Leveraging Boston Logic's ONE System, WarrenRentals.com users can also access a host of interactive features to personalize their search experience.

Nick Warren, Broker and Founder of Warren Rentals says, "Boston Logic has continued to be a key factor in our success. Upon creating my new rental company, Warren Rentals, I knew I only had one place to go for the web design and that was Boston Logic. They were able to implement my ideas and design into a platform that will benefit both our customers as well as our agents. I am very happy with the results again!"

Built using Boston Logic's ONE System, LogicRentals, and a highly customized user interface, WarrenRentals.com represents, by far, the most advanced website focused on the Boston Apartment market.

by admin   |   February 26, 2010

Filed Under Real Estate Website Design, Uncategorized | Leave a Comment

LogicClassroom Session on SEM 101

Thank you to everyone who came to our latest LogicClassroom session on Search Engine Marketing 101!  We explored the basics of SEM, including search engine optimization and pay-per-click advertising.  We learned how these tactics help you bring traffic to your site from the major search engines.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on 3/9/10. Learn how agents and brokers can create effective and engaging email marketing. Please email Katrina if you would like to attend.

by Aurora   |   February 12, 2010

Filed Under LogicClassroom, Real Estate lead generation, What's New, lead generation | Leave a Comment

JPA Management, L.L.C. launches new site designed by Boston Logic.

JPA Management leveraged Boston Logic's expertise with Wordpress customization and design to build their new site. The Wordpress platform allows for superior search engine optimization and allows system users to easily add and edit content using a content management system.

The Boston Logic design team created a well-organized website template for JPA Management that focuses on the three key areas of their business: Hospitality, Retail, and Residential. JPA specializes in the development and management of commercial and hotel projects. They have developed more than 25 shopping centers and three hotels.

by Aurora   |   January 13, 2010

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LogicClassroom Session 3 on Leveraging Social Media for Business

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don't worry if you missed this session - the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

by Aurora   |   January 13, 2010

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MAR Webinar Questions Answered- Online marketing and lead generation for real estate

A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.

What is the Best Free Web Stat Tracker?

Google Analytics is the standard. We use it for our clients and thoroughly.

How to move an existing wordpress blog but wants to new domain name?

Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential

How can I get people to become fans of my Facebook Business Page?

Start with the people you know. Send them a suggestion to become a fan of your business on facebook. Next, make sure you have a link on every page of you website to become your fan on facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.

With so much information out there, do you find people get turned away when you ask them to register?

This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.

Can you explain the One System?

The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.

What are some Free or Cheap Mass Email services?

Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.

Do you create Facebook Fan Pages for clients?

We certainly do! Give us a call for more information! 617.266.9166

by David   |   December 29, 2009

Filed Under Email Marketing, Facebook, Real Estate lead generation, Strategy, Wordpress, lead generation, leads, real estate, social media | Leave a Comment

LogicClassroom Session 2 – Learning How to Blog Effectively For Your Company

Once again we had a number of attendees both on the phone and in our office for our second session of LogicClassroom. This session was a focus on how to turn a blog into a traffic and lead generation tool for your company. We explored how blogs work, how to start conversations with your readers, and how blog content can be syndicated to social media platforms like Facebook, LinkedIn, and Twitter.

Don't worry if you missed the second session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to start with the basics and then get to the good stuff.

Please view the presentation on effective blogging below. Enjoy!

Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following.

by Aurora   |   December 9, 2009

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Learn how to blog effectively for your company!

by Katrina   |   December 2, 2009

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LogicClassroom Session 1 – Online Lead Generation for Real Estate Agents and Brokers

We had a number of attendees both on the phone and in our office for our first LogicClassroom!  This session was an overview of the fundamental principles involved in online lead generation for real estate brokers and agents. Our future classes will delve further into many of the topics we touched upon.

But don't worry if you missed the first session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to strart with the basics and then get to the good stuff. Also, below you can find the presentation that I gave. Enjoy!

Our next LogicClassroom will be on 12/8. Learn how to turn a blog into a traffic and lead generating machine!

by David   |   November 12, 2009

Filed Under LogicClassroom, Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate, social media, twitter | 2 Comments

Effective real estate website strategy

To be effective, your website should be easy to find, capture users upon arrival, and give them many reasons to keep coming back. Thus, your site becomes the foundation of the user's buying or selling experience.

 

This, in 2 sentences, sums up the crux of how your real estate website strategy should be designed. So, ask yourself the following questions:

1. Can clients that don't already know who we are find our website?
2. When a user finds our website, will they become engaged and find the information they are looking for?
3. Is my website as good as, or better than, competing websites?

If the answer to any of these questions is no, then you have some work to do. Let's break these down:

1 - If your website can't be found - we call this the billboard in the middle of the woods problem - then it's a pretty big waste of money. Why spend a dime if it's not going to get you anything? Your website is a marketing medium. People have to see your site to ever be converted into a lead. If they can't find and see it, then there's zero possibility that they'll turn into a lead.

2 - When the user arrives, do they find an engaging site? Are they drawn in? Is the site easy to navigate and find what they're looking for? If not, time for a redesign. Now, if you have a highly trafficed website and people are visiting a number of pages, on average, but you're still not getting leads, then you need to implement some more lead acquisition tools on the site. I'll blog about those another time.

3 - Finally, does the user come back? If your leads aren't coming back again and again, then they're going to someone else's site. That's not what you want. You need to give them a reason to come back. They need to find great tools, a friendly and customized interface, and then you need to communicate with them. Email them! Daily property updates, newsletters, follow ups. They all increase your returning visitor traffic.

These are the basics. I'll be writing more about strategy soon. Thanks for reading.

by David   |   November 4, 2009

Filed Under Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate | Leave a Comment

Working to gether to gain economies of scale

Well, it's conference season. I've spoken with hundreds of realtors who might want to invest in a new website or they might want to invest in some online marketing.

The fact is that most individual realtors don't have the budget to do this well. Lots of the real estate agents that we speak with are spending less than $100/month online. On their own, they're highly UNLIKELY to see any result from that C-note, but let's think about what could be done by working together.

I've also observed that these agents would be happy to spend even twice this much if they thought they would see results. Most would not be willing to jump in and spend $500/month.

Instead of every agent spending $75 or $100 permonth on a website that sees almost no visitors, what would happen if everyone in the office invested together. Let's assume that your average office invested $200/agent/month. So, 10 agents pool their $2000 and make an investment. Let's see what they would get, assuming that you sign up to do all of this with Boston Logic vs. every agent sigining up with a cheap template provider:

Working Together as a Real Estate Office

Each Real Estate Agent Alone

Aggregate budget: $2000/month/office The office gets a main website Each agent also gets their own site using Boston Logic's ONE System Website features: Intregrated Property search Content mangement Save favorite searches Save favorite listings Email updates Contact an agent Mortgage calcualtor Take notes on listings Lead management/CRM Blogging Live Chat Real Estate Development profiles Email marketing integration RSS feeds Integrated lead management from office site and agent sites Search engine marketing campaign including Search engine optimization Pay per click management. Email blasts to all leads broacasted monthly. Professional seo services provided Stable search engine placement achieved Social media presence management and implementaiton. More traffic generated from: Facebook Twitter Linked In many more sources Consistent flow of leads Efficient PPC ad buy Each agent recieves several leads per week on a consistent basis.

Budget: $200/month/agent - Each agent spends less money Office has no website or must pay for a stand-alone site that is not linked to the agents' sites Each agent gets their own site Website features: Property search Content mangement Save favorite listings Save searches Email updates Contact an agent Mortgage calculator Take notes on listings Unmanaged, inefficneit adwords ad buy. Few leads genergated. Agent feels helpless and lost Agent stops sped after a few months thinking that hte campaign isn't effective. No search engine ranking achieved. No budget for professional SEO. Agents left on their own to implement social medai strategy No lasting, consistent traffic, few leads generated

It's obvious that the economies of scare are huge!

I've been bringing this up in meetings lately. I'll report back soon and let you all now whether or not anyone actually gets behind this logic.

by David   |   October 20, 2009

Filed Under Real Estate Website Design, Real Estate lead generation, Uncategorized, lead generation, leads, real estate, social media, twitter | Leave a Comment

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