Economies of scale | Boston Logic

Working to gether to gain economies of scale

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Well, it's conference season. I've spoken with hundreds of realtors who might want to invest in a new website or they might want to invest in some online marketing.

The fact is that most individual realtors don't have the budget to do this well. Lots of the real estate agents that we speak with are spending less than $100/month online. On their own, they're highly UNLIKELY to see any result from that C-note, but let's think about what could be done by working together.

I've also observed that these agents would be happy to spend even twice this much if they thought they would see results. Most would not be willing to jump in and spend $500/month.

Instead of every agent spending $75 or $100 per month on a website that sees almost no visitors, what would happen if everyone in the office invested together. Let's assume that your average office invested $200/agent/month. So, 10 agents pool their $2000 and make an investment. Let's see what they would get, assuming that you sign up to do all of this with Boston Logic vs. every agent signing up with a cheap template provider:

Working Together as a Real Estate Office

Each Real Estate Agent Alone

Aggregate budget: $2000/month/office
The office gets a main website
Each agent also gets their own site using Boston Logic's ONE System
Website features:
1. Integrated Property search
2. Content management
3. Save favorite searches
4. Save favorite listings
5. Email updates
6. Contact an agent
7. Mortgage calculator
8. Take notes on listings
9. Lead management/CRM
10. Blogging
11. Live Chat
12. Real Estate Development profiles
13. Email marketing integration
14. RSS feeds
Integrated lead management from office site and agent sites
Search engine marketing campaign including
1. Search engine optimization
2. Pay per click management.
Email blasts to all leads broadcasted monthly.
Professional SEO services provided
Stable search engine placement achieved
Social media presence management and implementation.
More traffic generated from:
1. Facebook
2. Twitter
3. Linked In
4. many more sources
Consistent flow of leads
Efficient PPC ad buy
Each agent receives several leads per week on a consistent basis.

Budget: $200/month/agent - Each agent spends less money
Office has no website or must pay for a stand-alone site that is not linked to the agents' sites
Each agent gets their own site
Website features:
1. Property search
2. Content management
3. Save favorite listings
4. Save searches
5. Email updates
6. Contact an agent
7. Mortgage calculator
8. Take notes on listings
Unmanaged, inefficient ad words, and ad buy.
1. Few leads generated.
2. Agent feels helpless and lost
3. Agent stops sped after a few months thinking that the campaign isn't effective.
No search engine ranking achieved. No budget for professional SEO.
Agents left on their own to implement social media strategy
No lasting, consistent traffic, few leads generated

It's obvious that the economies of scare are huge!

I've been bringing this up in meetings lately. I'll report back soon and let you all now whether or not anyone actually gets behind this logic.

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Working to gether to gain economies of scale

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