LogicClassroom Session 1 – Online Lead Generation for Real Estate Agents and Brokers

We had a number of attendees both on the phone and in our office for our first LogicClassroom!  This session was an overview of the fundamental principles involved in online lead generation for real estate brokers and agents. Our future classes will delve further into many of the topics we touched upon.

But don't worry if you missed the first session. We'll make sure that you're not left behind. When we start each LogicClassroom, we'll be careful to start with the basics and then get to the good stuff. Also, below you can find the presentation that I gave. Enjoy!

Our next LogicClassroom will be on 12/8. Learn how to turn a blog into a traffic and lead generating machine!

by David

Posted on November 12, 2009 Filed Under LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, agent recruiting, lead generation, leads, real estate, real estate internet marketing, social media, twitter | 2 Comments

Effective Real Estate Website Strategy

To be effective, your website should be easy to find, capture users upon arrival, and give them many reasons to keep coming back. Thus, your site becomes the foundation of the user's buying or selling experience.

This, in 2 sentences, sums up the crux of how your real estate website strategy should be designed. So, ask yourself the following questions:

1. Can clients that don't already know who we are find our website?
2. When a user finds our website, will they become engaged and find the information they are looking for?
3. Is my website as good as, or better than, competing websites?

If the answer to any of these questions is no, then you have some work to do. Let's break these down:

1 - If your website can't be found - we call this the billboard in the middle of the woods problem - then it's a pretty big waste of money. Why spend a dime if it's not going to get you anything? Your website is a marketing medium. People have to see your site to ever be converted into a lead. If they can't find and see it, then there's zero possibility that they'll turn into a lead.

2 - When the user arrives, do they find an engaging site? Are they drawn in? Is the site easy to navigate and find what they're looking for? If not, time for a redesign. Now, if you have a highly trafficked website and people are visiting a number of pages, on average, but you're still not getting leads, then you need to implement some more lead acquisition tools on the site. I'll blog about those another time.

3 - Finally, does the user come back? If your leads aren't coming back again and again, then they're going to someone else's site. That's not what you want. You need to give them a reason to come back. They need to find great tools, a friendly and customized interface, and then you need to communicate with them. Email them! Daily property updates, newsletters, follow ups. They all increase your returning visitor traffic.

These are the basics. I'll be writing more about strategy soon. Thanks for reading.

by David

Posted on November 4, 2009 Filed Under Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment