MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate
A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.
What is the Best Free Web Stat Tracker?
Google Analytics is the standard. We use it for our clients and thoroughly.
How to move an existing wordpress blog but wants to new domain name?
Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential
How can I get people to become fans of my Facebook Business Page?
Start with the people you know. Send them a suggestion to become a fan of your business on Facebook. Next, make sure you have a link on every page of you website to become your fan on Facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.
With so much information out there, do you find people get turned away when you ask them to register?
This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.
Can you explain the One System?
The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.
What are some Free or Cheap Mass Email services?
Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.
Do you create Facebook Fan Pages for clients?
We certainly do! Give us a call for more information! 617.266.9166
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Posted on December 29, 2009 Filed Under Email Marketing, Facebook, Google, Google Analytics, Lead Capture, Lead Generation, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, SEO Strategy, Sequoia Real Estate Solutions, Social Media, Wordpress Blog 1 Comment
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Amazing!