Next Logic Classroom: Beyond the Basics of Google Analytics
Please join us Tuesday, May 11th at 5PM for our Logic Classroom presentation on Google Analytics.
Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.
Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is. Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!
You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.
Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.
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Posted on April 28, 2010 Filed Under Email Marketing, Google, Google Analytics, Lead Capture, Lead Generation, LogicClassroom, Real Estate Lead Generation, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO Strategy, Search Engine Marketing, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, Website Design | Leave a Comment
New Sequoia Site Launched: Boston Apartment Hunter
Boston Apartment Hunter took advantage of Boston Logic's Modified Template Theme option - taking one of our already excellent design templates and altering it to suit their individual needs. This option strikes a unique balance between an off-the-shelf site theme and a fully custom site.
Modified Template Themes start with one of our readily deployable template themes, and provide a distinctive look while adhering to a compressed timeframe and a lower cost than a fully custom design. Of course, all of the best-in-class functionality of the Sequoia platform is still present under the skin!
Boston Apartment Hunter specializes in apartment and condo rentals in the Boston area.
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Posted on April 24, 2010 Filed Under Boston Logic, New Website Launches, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEM, Real Estate SEO, Real Estate Search Engine Marketing, Real Estate Search Engine Optimization, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Website Design, What's New | Leave a Comment
Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!
Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.
Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.
In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.
Tri State Realty Group specializes in residential sales and rentals in the Boston area.
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Posted on April 18, 2010 Filed Under Boston Logic, New Website Launches, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, SEO Strategy, Search Engine Marketing, Sequoia Real Estate Solutions, Social Media, Website Design, What's New | Leave a Comment
Platform User Guide Added!
All Sequoia sites now feature a comprehensive guide to using the system.
You may have noticed a new tab on the dashboard of your Sequoia site. We've added a thorough, written user guide that will walk you through all of the major functions you need to know.
Have a question about how to do something with your site? Look here first! We're constantly updating the guide as we add new features, and soon the guide will feature visual aids as well as the step-by-step instructions
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Posted on April 16, 2010 Filed Under Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO Strategy, Sequoia Real Estate Solutions, Social Media, Website Design, What's New | Leave a Comment
Logic Classroom 4.13.10: Maximizing Lead Conversion
Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!
We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also talked about lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.
Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!
We host a new LogicClassroom on the second Tuesday of every month. Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.
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Posted on April 15, 2010 Filed Under Email Marketing, Lead Capture, Lead Generation, LogicClassroom, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, SEO Strategy, Social Media | Leave a Comment
Logic Classroom 4.9.2010: Maximizing Lead Conversion
Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m. for our Logic Classroom presentation!
When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.
You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.
You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!
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Posted on April 12, 2010 Filed Under Email Marketing, Lead Capture, Lead Generation, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, SEO Strategy, Sequoia Real Estate Solutions, Social Media, Webinar, What's New | Leave a Comment
Logic Classroom 3.9.10: Email Marketing
Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign. We also delved into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.
Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!
Our next LogicClassroom will be on April 13th on Maximizing Lead Conversion. Please email Katrina if you would like to attend.
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Posted on April 9, 2010 Filed Under Email Marketing, Email Marketing Classes, Lead Capture, Lead Generation, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, Real Estate SEO, Real Estate Search Engine Optimization, SEM, SEO Strategy, Search Engine Marketing, Social Media | Leave a Comment