A client asked me for a list of reasons why they should upgrade to the Sequoia Real Estate Solutions platform instead of using z57. Here was my response:

Here's a list of just some of the upgrades that you will get:

1. Integrated property search with more picture, google maps, and interactive user tools
   1. Currently, the search on the site is placed in an iFrame. This impedes search engine placement.
   2. Additionally, the current search is labeled, in big bold red letters: Listings last updated at Monday at 02:12PM. This means that the data is a day old and as many agents come in after the long weekend to update their listings in MLS this morning, the searcher is looking at old data. Our data is updated hourly.
2. The site is not currently designed in a fashion that will maximize lead conversion. Our sites are created to convert anonymous users into leads at superior conversion rates. The current setup of your website isn't likely to produce nearly as many leads.
3. Lead management - The site will have a comprehensive lead management/CRM package to track and manage leads, see their site activity, etc.
4. Users will have access to tools which make the site the foundation of their search including
   1. Save favorite listings
   2. Save Favorite searches
   3. Sign up for nightly property updates by email
   4. Ability to RSS search results
   5. Ability to take notes on listings
   6. Mortgage calculators
   7. etc.
5. When we met and demonstrated the product for you, there were a number of features that you identified would save you time every day. This was over a month ago. So, I can't remember them all, but for example, featured listings don't need to be entered/uploaded into the site. They're pulled directly from MLS.
6. Our platform will allow the team to create as many pages on the site as they wish. They'll have the power to edit and update pages as they see fit.
7. I remember you being attracted to our developments component. This would give them the functionality to create profiles on developments in Andover, surrounding towns, or even downtown Boston. The team would enter content on each development and the tool will then automatically populate the pages with inventory from MLS.
8. Our new forms tool will allow the team to configure custom forms on the site asking the user to provide any information that they request. For example, they could have a "List My Home" form which asks for information on the seller's home. This information is of course stored in the Lead Management/CRM system and an email with this information is sent to the agent as well.
9. Each agent in the office can be given a lead management account and leads can be assigned. This allows all of the agents in the office to direct their clients to the office website, if they wish.
10. If agents want to have their own website (Example: johnsmithrealestateagent.com) Our agent site product gives the agent 1 place to manage leads from their own site as well as lead generated on the office site which are assigned to him/her. Agents also get advanced property search features and as many pages on the site as they wish.

I could go on - Suffice it to say this represents a *major* upgrade to the site with many many capabilities, features, and functions that the z57 current site lacks.

One Response to “Upgrade to Sequoia from z57”

1. Wayne on August 25th, 2010 1:54 pm

   You need to do more research on what is offered via Z57. I have all of these features on my website with them plus more. Just a heads up.

Leave a Reply

Name (required)

Email Address (required)

Website