Easily Persuaded?
Sometimes, someone comes along and tells you that they’ve solved all of your problems. It sounds like a great solution, it sounds like a good deal. STOP! Don't jump.
Every once in a while, someone pitches one of our clients and tells them that their solution is the best thing since sliced bread. Our clients are bombarded by advertisers, software companies, real estate website providers, online marketing companies, you name it. They're calling and emailing and calling again.
Most of the clients who buy from Boston Logic take a highly measured approach. They figure out what they need, what it costs, compare solutions, and we come out on top. We're fine with this process. We're happy to go feature for feature with any platform.
Here's what stings: it's when the client gets a call from someone and doesn't do their homework. They make an impulse buy because the pitch over the phone was just that good. We're constantly amazed that business decisions are actually made this way.
Do you really have 2 completely different buying processes? For some expenses, you take weeks to figure out the right solution, document features, develop a budget, and then make an informed decision. For other purchases, you decide to spend thousands of dollars in literally minutes?
Here's a recommendation.
Consider any purchase carefully. Make decisions based on numbers, whenever possible. Real numbers. I'm talking about data. For example, If you're considering a new online marketing media, try to understand a cost/user or cost/lead. If you can't do better than where you are currently investing, don't buy it.
Also, don't get sold on one feature or even one idea. Look at a solution holistically. It's easy for a salesman to tell you about a nice feature in their website product and ask, "Does your real estate website do that?" Indeed, it may not, but there may be 20 features that your site does have that the product he's selling does not. I can't tell you how many clients have chosen other vendors only to come back to Boston Logic telling us that they made a poor decision.
If you need help developing specifications or comparing real estate web site design solutions, we're happy to help. Just contact the real estate website team of Boston Logic. Thanks.
Related Links:
Posted on August 30, 2010 Filed Under Real Estate Internet Marketing, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO Strategy, Website Design Leave a Comment
Comments
Leave a Reply