Easy Google Analytics Installation with Sequoia

Google Analytics is a great way to measure the success of your real estate online marketing campaign. You'll have access to a variety of tools that will provide you data on how you can make your website more appealing to potential users. With Sequoia real estate websites, set up is easy!

First Thing's First: Set Up An Account!

Here's how to set up an account with Google Analytics:

Visit the Google Analytics home page and click "Sign Up Now" on the upper right, below the blue Access Analytics button.

Sign Up for Google Analytics using your email, and follow the prompts to get you started.
1) Enter your website, and/or blog, into the "website URL". Name your account.
2) Enter your contact information.
3) Agree to the terms and conditions, and then hit "create new account"
Activating Google Analytics on Your Website

1.    Log into your website www.yourcompany.com

2.    Select Settings > Configuration

3.    Scroll down to Google Setting Options

a. There will be 6 fields you need to fill out

i. Google Webmaster Tools Code
ii. Google Analytics Tracking Code
iii. Google Analytics Login
iv. Google Analytics Password
v. Google Analytics Account
vi. Google Analytics Profile

4.    Google Analytics Login and Password are the credentials you use to log into your Google Analytics Account

5.    Adding Google Profile
a. On your Google Analytics homepage scroll down to "add website profile" and select
b. Select "add profile for new domain"
i. Your website should appear (if you have more than one website, select website you would like to create a profile for)

c. Enter a profile name
d. Select Create
e. Once your profile has been created, select Edit
i. Copy and Paste the Profile ID into your settings under Google Analytics Profile

6.    Google Analytics Account
a. Account Name is located in the orange heading bar at the top of your overview page.

b. Type the name in your Google settings options exactly how it appears on your analytics screen

7.    Tracking Code
a. The tracking code can be found next to your profile name in BOLD

8.    Retrieving Webmaster Tools Code
a. Go to: http://www.google.com/webmasters/
b. Enter the same Login and Password that you used for Google analytics
c. On the homepage, select "add a site"
i. Enter your website (www.mycompany.com)
ii. Select Continue
d. A code similar to this will appear: <meta name="Google-site-verification" content="tx4q7cUBTzGeK6a5iVyMp8F2IQ8FpvGWK15CfnDk0vo" />

e. Copy ONLY the red text code in the above text

f. Paste text into your Google settings on your website under "Google Webmaster Code"
g. Save your settings in the CMS
h. It may take up to 24 hours for Google to be able to verify your website. Check back to webmaster tools occasionally.
i. You may need to select the Verify Button again
ii. A site is verified when there is a check mark instead of a caution box in the profile of your

9.    All of your information has been attached to your website and within the next 24 hours you are able to start using Google Analytics on your site under the REPORTS tab in the backend of your site.

Understanding Google Analytics

Once you have Analytics installed, we recommend tracking your website progress at least once a month, by noting increases or decreases in visits or traffic.

Additionally, if you want to judge effectiveness of your real estate internet marketing campaign strategies, such as website ads or networking events, check in on Google Analytics to see if your traffic has increased after the marketing action / event.

Important things to note:
Once you have your account, you'll notice that Google Analytics provides you with a great deal of data. Click "View Report" to visit your dashboard of your account to view your website date. You can avoid being overwhelmed by information by focusing on these two major areas.

Go to Visitors section on the top left side. This general overview will tell you how many people have visited your website, how much time they are spending on it, and your "Bounce Rate", which occurs when people land on your site accidentally and leave. You want the lowest bounce rate possible

Now visit Traffic Sources. Here, you can see which Referring Sites are giving your site traffic, how many people are coming to you from Search Engines, and what Keywords people are using that is landing them to your website!

Contact us today to see how you can get started with your own real estate website.

Related Links:

• No Related Links

by admin

Posted on August 23, 2010 Filed Under Help, Real Estate Online Marketing, realtor internet marketing, Uncategorized 2 Comments

Comments