MAR Conference 2010 Presentation: Social Media for Realtors
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Posted on October 25, 2010 Filed Under Boston Logic, Facebook, Lead Capture, Lead Generation, Real Estate Internet Marketing, Real Estate Marketing, Real Estate SEO, Real Estate Search Engine Optimization, SEO Strategy, Social Media, Social Media Marketing | Leave a Comment
Logic Classroom Presentation | Blogging 2.0
If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!
"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!
We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!
We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!
We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!
There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!
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Posted on October 13, 2010 Filed Under Blogging, Blogging Classes, Blogs, Email Marketing, Facebook, Lead Capture, Lead Generation, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Search Engine Optimization, Real Estate Websites, SEO Strategy, Search Engine Marketing, Social Media, Twitter, Webinar, Wordpress Blog, Yelp | 1 Comment
The Reality of Pricing
A client, not too long ago, came to us with a quote from another website company. Now, before I go on, I should mention that this was a client NOT in real estate. So, this is a publishing company. We've only worked with 2 publishing companies in the 6 years we've been around, but, that's really besides the point. This client has been with us for 2 years. We've done a lot of work with them and their online book store is much better for it.
Back to the story. They told us that this provider was in New York City. OK no problem there. I'm from NY originally. They told us that they'd been quoted some upgrades, the same upgrades that we'd quoted for them just a month earlier, and the prices were quite reasonable. So, I asked them to send me the pricing and I'd see what I could do.
We had prepared a quote in several pieces that came down to 3 deliverables at a little over $2k, $4k, and $5k respectively. So, it all added up to about 12k, in total. The quote they sent me was for $4,000.
Now, here's what I've come to realize. There are 2 scenarios, well, maybe 3, that can produce differences in pricing. And let's just assume it's a lower price.
1. The client goes and talks to another reputable firm and the quote is slightly less. In this case, our clients invariably decide that the pain of switching isn't worth it.
2. The client is not comparing apples to apples. They think they're getting a-z, but they're only getting a-e and they've forgotten to make sure that f-z are actually on the bill of goods. Thus, you pay less and get less.
3. The company is actually sending the work to India or they, in fact, have no idea what they're doing. This, unfortunately, was the case with this client and their $4k quote. It took about a month, but one morning I got a call from one of the partners at the firm. When I picked up the phone, all Allen said was, "Go ahead, say it." I couldn't summon my inner jerk to say, "I told you so."
The fact is, when the pricing discrepancy is large, there's no way that the other provider can actually do the work that much cheaper. That is, without outsourcing or simply delivering a LOT less website for the money. It's gotten so that I can smell it when a company is working with cheap foreign labor. And 90% of the time, something goes wrong. The project takes twice as long. The vendor disappears. Or the end result is simply nothing like what you'd spec'd out and they want more money to do the job right.
Avoid this trap. When 2 quotes are drastically different, get more of them. 2 data points isn't a pattern. Buyer beware.
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Posted on October 5, 2010 Filed Under Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO Strategy, Website Design | Leave a Comment
LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010
Enhance your knowledge and expand your understanding of real estate internet marketing with our latest LogicClassroom on Blogging, 2.0!
Blogs have come a long way since their inception, and are now a necessary aspect of a successful marketing plan for any business website design desiring to create unique web content and reach potential clients and customers on the web. But writing high-quality content is only half the battle!
In this concise, 1/2 hour, FREE LogicClassroom, we will cover what Bloggers need to know in order to integrate and syndicate their content to stay current with the Web 2.0 world. We will cover the basics about Blogging Best Practices, methods of syndication, and will teach you how get the great blogs that you create noticed!
You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on October 12th.
To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.
We look forward to seeing you there!
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Posted on October 5, 2010 Filed Under Blogging Classes, Boston Logic, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO, SEO Strategy, Social Media, Webinar, Website Design | Leave a Comment