LogicClassroom Announcement: Leveraging Sequoia for Success!

Have you noticed the major Sequoia feature upgrades during the past few months? Join us for our next LogicClassroom, where we'll take you on a tour of the most powerful and popular features of the system!

Boston Logic always updates its real estate web site design software to keep real estate brokerages and agents ahead of the online curve. Last December, we launched our new CRM component to track and manage leads and workflow within the Sequoia platform.
Sidebar Widgets for real estate websites
We'll take a look at some quick tips for using the CRM component, as well as some time saving, day-to-day tools for interacting with your clients. We'll also take a look at how the information uploaded to the platform could be used to get real time data about how your brokerages is performing, where your leads are coming from, and what is happening to those leads after your agents receive them.

We also launched a new feature for our Content Management System (CMS) called Sidebar Widgets.  We'll show you how to use the Sidebar Widgets tool to customize your site even further, giving your users the most comfortable and enjoyable online experience possible.

Learn these handy tips for getting the most out of your Sequoia software from Boston Logic on March 8th at 5pm!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on February 25, 2011 Filed Under Boston Logic, Boston Logic Products, LogicClassroom, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Website Features, Real Estate Websites, Sequoia Blog, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, Sequoia System Classes, Webinar | 1 Comment

LogicClassroom Presentation Slides: Email Marketing

Logic classroom: Email marketing with Constant Contact

View more presentations from Boston Logic.
Thanks to all who attended our webinar on email marketing with Constant Contact this Tuesday. We learned about some of the most cutting-edge information about email marketing today: including email marketing challenges today, and some great marketing strategies for 2011 and beyond.
We also took attendees on a tour of Constant Contact email marketing software: we demonstrated how to create an email, and how to utilize Constant Contact's great analytics tools to analyze the success of their real estate email marketing campaigns.
Please stay tuned for our next LogicClassroom on March 8th at 5:00pm, by company president David Friedman!

by Ashley

Posted on February 8, 2011 Filed Under Email Marketing, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, SEO Strategy, Social Media, Web Analytics, Webinar | Leave a Comment

Client Testimonial: Ryan Shilow

We recently launched a new site on our Sequoia real estate solution platform, www.reshilowinc.com. The broker, Ryan Shilow, provided us with a great testimonial for our product, so we thought we'd pass it along!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

real estate website design

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

by Ashley

Posted on February 3, 2011 Filed Under Boston Logic, Client Testimonials, New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, What's New | 1 Comment

Help > Content Management System > Create a Form

Create A Dynamic Form
Within your Sequoia CMS (Content Management System) you have the ability to create your own real estate lead forms. These can include anything from collecting basic contact information to requesting an evaluation on a sale or rental. Creating a form is similar to creating a page within your CMS, and you can apply it to anywhere within your website.

One of our newest optional Sequoia feature, Dynamic Forms let you create customizable forms for your users to fill out. From simple lead capture forms and requests for information to full questionnaires and more, you can build your own forms with checkboxes, radio buttons, required fields, file uploads, calendar selections, and much more.

Have dynamic forms enabled? Follow the steps below to create your own form!
Contact us if you would like to get started on your own Sequoia real estate website today.

1.    Log into the backend of your website using the LOGIN button in the upper right hand corner of your site.

2.    Scroll to the CMS Tab and select "Dynamic Forms"

CMS Dynamic Forms

3.    Select "Create New Form"

4.    Design your form by entering the information you would like to have appear to your site visitors. In the first part, include all instructions on what you would like include in the form.

a. You also have the option to select if you would like the lead capture modal window to appear before they fill out the form which prompts them to sign into your website first.
b. The email address that you include is where all form submissions will be sent to.

Dynamic Form

5.    Don't forget to fill out the second half where you can choose which fields you want to include in your form.
a.  You can choose if you would like additional fields to be required. Simply click which filed you would like to add on the form, and they will appear on the left side of your screen.
b. To re-order fields, simply click the green arrows next to the filed type titles to move them up and down.

Fields for Dynamic Forms

1.      Once you have completed your form, Select "Create Form"
2.      After your form has been successfully created you will see a message that states, "The form Request an Evaluation was successfully updated."
Your form will now be active in the dynamic form section! Edits can be made as often as you wish to the form.

Dynamic Forms List

To add your form to the front-end of your website complete the following:
1.      Under CMS, select "Pages"
2.      Select "Create New" on the right hand side above all current pages
3.      Enter Name, Path, and Page header: Similar to adding a regular page to the website.

New Dynamic Form Pages

1.       Leave Body Content Blank - Scroll Down to "Form" and select the form you would like to add to the page.

Fields for Forms Screen Shot

1.      After you select the correct form, select "Create".
a. The form will now appear as its own page within the pages of the website!
2.      A form can either be added to a menu or used as a link within the website.
a. To add a form as a menu item, it is going to be added the same way you add a page to a menu.
i. Go to Menu > Primary Navigation > Create New
ii. Enter Menu Text > Find Form Page > Enter parent if applicable > select Create
iii. The Form will appear as a Menu Item within your Menu Bar

Add Dynamic Forms to your Menu

1.      To add a Form as a link, select Edit on the Page that it is to be added to.
2.      Enter the text associated with the Form (typically the form name, ie. "Request an Evaluation")
3.      Select the Insert/Edit Link Tab on right hand side of tool bar
a. In the URL, enter the Form's path name (ie. "request-evaluation")

Link Info window screen shot

b. Text will now be hyperlinked to your form.
c. Select update page. Text will now link to Form.

Hyperlink Screen Shot

Congratulations! Users can now fill out your form to gain more information from you, and you now have an increased opportunity to make contact with users and close more sales.

by admin

Posted on February 1, 2011 Filed Under Lead Capture, Lead Generation, Link Building Strategy, Links, Sequoia Real Estate Solutions | Leave a Comment

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