Boston Logic: Stay Ahead of the Curve
It is highly important to note that real estate marketing is a verb—it never stops.
What else doesn’t stop? The internet. It’s always evolving. Never fear, Boston Logic is on the case for your brokerage.
At the recent South By South West (SXSW) conference, a swanky exposition for internet dweebs and geeks like me, Google insider Matt Cutts revealed that Google’s search algorithm—the method by which Google spider’s it’s content for search queries—is changing. Again.
The so-called Panda Algorithm is putting a renewed emphasis not only on content, but on social syndication of content. What does this mean for your brokerage?
Simple: with a website on Boston Logic’s powerful Sequoia Platform, you can easily push your original content, like blogs and listings, out to your social media site. With a few clicks of a button you can let your followers to “Like”, retweet or syndicate that content further. Boston Logic seamlessly integrates the fun experience of social networking page and takes them into the transactional experience of looking for a home on your brokerage’s website. Just like that.
Actually, we anticipated such a shift in the Google social search change. How do you know? Take a look:
Boston Logic can already put a search right into your Facebook Fan page. When performed, you have them right to your site, ready to sign in as a lead. Hello, new customer!
It’s all so seamless and easy. I’m actually one of the least tech savvy people I know, and even I can do it. But even if you still think you can't, Boston Logic has you covered. Our Social Media Accelerator can do it for you. We can syndicate your valuable content to your social media sites, so you can speak to your clients and convert Twitter hashtags into new homeowners!
To find out how to leverage this power to leave your competition behind (or below you) and stay ahead of the curve, you can request a no-pressure demo by emailing Patrick at pberzai@bostonlogic.com.
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Posted on March 30, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Facebook, Facebook Marketing, Facebook for Business, Google, Inbound Marketing, Lead Generation, Online marketing, Real Estate Internet Marketing, Real Estate Marketing, Real Estate SEM, Real Estate SEO, Real Estate Websites, SEM, SEO, SEO Strategy, SEO Technology, Search Engine Marketing, Search Engine Optimization, Sequoia Real Estate Solutions, Social Media, Uncategorized | Leave a Comment
We’re Hiring! Boston Logic Seeks Experienced Web Developer
Ruby On Rails Web Developer Position:
Who You Are:
- You have the desire to learn new technologies
- Highly intelligent and creative
- Comfortable working in a fast paced – sometimes high pressure – changing environment.
- You learn new technologies quickly and thrive in a fast paced environment.
- You can work both in a team environment as well as individually.
- You have strong technical and coding skills.
Your Skills:
- Experience in gathering project requirements and developing a feature set
- Experience with AJAX technologies
- Experience building dynamic, database driven websites
- Excellent communication skills
- Deep technical skills
Techie Things You Know:
- Knowledge of the MVC framework architecture and Object Oriented Programming
- Knowledge of at least 1 Javascript framework, preferably jQuery or Prototype/Scriptaculous
- Familiarity with Linux and demonstrate a grasp of working with the command line
- Knowledge of relational databases and SQL, preferably MySQL
- Previously worked with at least one Source Control Management tool
- Fluent in HTML and CSS
- Experience with Ruby on Rails
- Experience with Test Driven Development or Behavior Driven Development
What You Will Do:
- Interaction with clients, project managers, designers, developers, marketing associates and our sales team are all in a day’s work.
- Play a role in the planning, execution and success of client engagements as well as internal development projects.
- Write Ruby on Rails code every day.
- If you do not know Ruby on Rails, learn Ruby and the Rails framework in a relatively short period of time to contribute to the team.
About the Company:
Boston Logic is a technology and marketing consultancy providing web development, online marketing, and IT consulting services. We are looking for a dynamic technologist to join our team as a Developer. This is an opportunity to play a significant role in a rapidly growing company.
Is This You? Apply Now!
Submit your resume, cover letter, salary requirements and code samples, in the language of their choice to: techjobs@bostonlogic.com.
RESUMES WITHOUT CODE SAMPLES WILL NOT BE CONSIDERED
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Posted on March 23, 2011 Filed Under Boston Logic, Boston Logic News, Careers, Uncategorized, What's New | Leave a Comment
New Real Estate Website Launch: Cabot & Company and Client Testimonial!
Boston Logic recently launched a new Sequoia website for an long-time client of ours. After hearing how their leads had increased dramatically since launching the new site, Boston Logic was pleased to receive the following testimonial to our real estate website design work and the overall site functionality.
"As a veteran Boston real estate broker, I have witnessed the real estate industry’s transformation from newspaper ads and 'walk-ins' to an internet-driven profession. Boston Logic has been instrumental in adapting our business to the new world of selling and renting via the internet. The staff is extremely tech savvy and personable, making the difficult transition from old marketing strategies to new ones easier than we could have imagined. I think that the source of this amiable technological expertise starts at the top with David Friedman. David fuses technological brilliance with integrity and a commitment to excellence. Boston Logic has improved our business production as well as our company internet image and I heartily recommend them." - Joseph Palermino, Managing Partner, Cabot & Company, 213 Newbury Street, Boston, MA
To learn more about the Sequoia platform, its capabilities, and to view various design options, contact the Boston Logic sales team today at 617-266-9166.
Read more about the new site launch on the full post at the Sequoia Blog.
Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.Read
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Posted on March 16, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Client Testimonials, New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Websites, Search Engine Optimization, Sequoia Real Estate Solutions | Leave a Comment
LogicClassroom: Leveraging the Sequoia Platform for Success!
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Posted on March 9, 2011 Filed Under Boston Logic, Boston Logic Products, Boston Logic Services, LogicClassroom, Real Estate Software, Real Estate Web Site, Real Estate Website Features, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, Sequoia System Classes, Social Media, Webinar, What's New | Leave a Comment
BL Company President to Speak at Upcoming PASS Event
Boston Logic's company founder and president, David Friedman, will be speaking at an upcoming exhibitor breakfast event on Thursday, March 24th, 2011.
The event, "Tools of the Trade", is designed for attendees to learn about current applications used for SEO, PPC, and Social Media. During the event, attendees will hear a brief overview of each participating SEO vendor specialist, and can visit with each vendor for demos and to gain in-depth information on their products. We'll also be talking about our newest and most popular services, The Social Media Accelerator. SEMPO members attend for free, and non-members pay $10.
The event starts at 7:30 AM at Constant Contact’s offices in Waltham:
Reservoir Place
1601 Trapelo Road
Waltham, MA 02451
Here is the itinerary for this great networking opportunity:
7:30 – 8:00 am - Breakfast and networking
8:00 am - Scott Smigler, SEMPO Boston co-chair opening remarks
8:15 am - Vendors presentation to entire room of attendees, including Boston Logic.
9:00 am – 10:00 am - Attendees visit with vendors at the table-tops displays
So if you are interested in the real estate web design and real estate internet marketing services provided by Boston Logic, this event is the perfect opportunity to meet with us to discuss potential ways to leverage SEO best practices for success. Visit the SEMPO Marketing event site for more information.
We hope to see you there!
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Posted on March 7, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Networking Events, Online marketing, Real Estate Marketing, Real Estate Websites, Search Engine Optimization, Social Media, Uncategorized | Leave a Comment