Entrepreneur’s Decision Making Process
Entrepreneur’s Decision making process
First, Remember: The best decision isn’t always going to yield a successful outcome. Every action has some (albeit sometimes small) odds of yielding a bad outcome. All we can do is work with the information at hand .
Decision: a, b, or c - come to a group decision and move on.
Follow these steps in order. Discuss the options among your co-workers. If after any of these steps all but one option has been eliminated, make that your decision and move on!
1. If there are true roadblocks to any of the options, are they valid roadblocks? Or should these obstacles be ignored in making this decision or should we assume we'll be able to deal with these obstacles. If they are true roadblocks making that choice impossible or too costly, eliminate those choices first.
2. Establish decision making criteria. What are we trying to achieve? What are our goals? What is the priority order for these goals? Do these options align with our goals and priorities. If a choice or choices doesn’t meet the goals, eliminate that option.
3. Do we have any quantitative evidence to lend to this decision? If there's good, reliable, statistically significant data to suggest one option over another, rely on that, make the decision dictated by the data, move on.
4. List pros and cons for each choice. If the pros far outweigh the cons of any one choice, that is probably the best choice. If the cons far outweigh the pros, eliminate that choice.
5. Do we have overwhelming anecdotal evidence? Make sure the squeaky wheel isn't just getting the grease. Assuming we no quantitative data but have multiple experiences, hearsay, hunches, pieces of evidence, and zeitgeist to suggest a course of action, follow the overwhelming evidence.
It’s critical to remember that many decisions will yield outcomes that you didn’t intend. If the outcome is negative, take this as a new piece of evidence or data, re-evaluate, and change course. Don't think that this makes your decision wrong. It just makes the outcome poor. Many decisions are not "If a, then b." If they were, then all outcomes would be understood and decision making wouldn't be a challenge at all.
Lastly, don't get caught in analysis paralysis. You may make an imperfect choice. If you can minimize your risk, then all you'll risk missing out on is an optimized outcome. That's often ok. Most of the time, you'll probably make a great choice and you'll be happy that you're reaping the benefits sooner, rather than later.
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Posted on May 26, 2011 Filed Under Business and Entrepreneurship, Uncategorized | Leave a Comment
QR Codes for Boston Logic Business Cards
After two wildly successful blog posts on QR codes for real estate on our blog, realestateseo1.com, we started looking into how we could utilize one of the hottest trends in real estate to our advantage.
QR codes are square codes that you can find on advertisements that allow any individual with a smartphone to take an image of the QR code and be sent to a specific landing page designed by the company. These QR codes have been used increasingly among real estate brokers and agents, as these codes are the perfect thing to place on real estate signs or flyers so potential buyers can find out more about a home or agent's listing.
Boston Logic's main clients are real estate agents and brokers, and being in online marketing and website design industry, we know we had to incorporate the possibilities of the QR codes into our own company marketing.
Our talented design team once again came up with great new business cards that not only include QR codes that will deliver smartphone users to a specific landing page on the Boston Logic website, but also incorporate the Boston Logic real estate website product, Sequoia Real Estate Solutions, into the brand of the card. The result is a sleek, double-sided business card that wields the latest in cutting edge technology that our Sequoia product also represents to our clients.
So if you want to invest in the best real estate website technology available, contact Boston Logic today to schedule a demo!
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Posted on May 20, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Online marketing, Real Estate Marketing, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, Website Design, What's New | Leave a Comment
Boston Logic Volunteers at the Zoo!
As part of our annual philanthropy, Boston Logic decided to participate in a volunteer program at the Franklin Park Zoo last month. We elected one Saturday afternoon to contribute to the Zoo's "Horticulture" efforts by preparing the Butterfly tent exhibit for the upcoming Spring season.
Next, we moved outside, where we worked along the path to the entrance of the tent. This path and the plot surrounding it were in the shape of a butterfly, and we got the "wings" prepared for colorful flowers that would be planted there.
It was a great company experience, and we had a fun time contributing to make the Zoo a better place for its visitors for this Spring season.
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Posted on May 13, 2011 Filed Under Boston Logic, Boston Logic News, What's New | Leave a Comment
LogicClassroom Slides: Marketing On Facebook
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Posted on May 11, 2011 Filed Under Boston Logic, Facebook, Facebook Marketing, Facebook for Business, LogicClassroom, Online marketing, Real Estate Marketing, Social Media, Social Media Classes, Social Media Marketing, Social Media for Business, Webinar, What's New | Leave a Comment
LogicClassroom: Marketing Your Business on Facebook!
Last Chance to Sign Up: LogicClassroom TOMORROW on Marketing Your Business with Facebook!
Join us this Tuesday, May 10th at 5pm for our next LogicClassroom on Marketing your Real Estate Business on Facebook, taught by Marketing Associate Angela Davis.
Facebook is the most visited website online, and it's important to not only have a Facbebook business presence, but to have a good one that's executed correctly.
In this concise, 1/2 hour LogicClassroom, we'll take you from the creating a Facebook Business Page from scratch to populating it with valuable content, adding some bells & whistles, and how to get potential people to "like" and interact with you. If you've already made a Facebook Profile for your business or a Facebook Group, don't worry: we can show you how to fix it!
In addition to taking a look at all these great features and how to use them, take a look at some of the topics we'll be covering:
- Types of Pages & The Importance of Categories
- Anatomy of a Successful Facebook Page
- Custom Landing Pages & Other Advanced Features. These include Facebook Places, Cool Apps, etc.
- Getting People to 'Like' Your Page & Interact with It. This can be with good content, variety, Questions Feature, etc.
- Pay-Per-Click Ads, for Highly Targeted Audiences
- Oops! I Made a Group or Personal Profile for My Business: How do I Fix It?
You are welcome to attend at the Boston Logic office (view map), or sign up to participate through an online webinar. The class begins at 5pm on May 10th, 2011.
Please sign up using our easy online form, or call 617-266-9166.
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Posted on May 9, 2011 Filed Under Boston Logic, Facebook, Facebook Marketing, Facebook for Business, LogicClassroom, Online Marketing Classes, Online marketing, Real Estate Marketing, Social Media, Social Media Classes, Webinar, What's New | Leave a Comment
Find All About Boston Logic with Our New Video!
Looking for a new way to appeal to potential customers and those real estate brokers or agents looking to invest in new real estate websites or real estate SEO services, Boston Logic's talented Design Team created the following video to enhance the understanding of what we do here at Boston Logic.
Click the image below to watch the video on YouTube, or check out the embedded video on the BostonLogic.com home page!
The following is an excerpt of the video transcript:
Attention Realtors! Are you tired of spending money online without seeing results?
After years in the real estate business, and working with thousands of Realtors, we know that if you’re watching this video, you’ve either tried to leverage the web and haven’t seen the results you need, or you have yet to make an investment online and you know that now is the time.
At Boston Logic, every product and service we offer is designed to help your real estate business grow and succeed by bringing you more customers and more deals.
At the heart of this mission is the Sequoia platform - the most advanced online marketing and lead management software available for the real estate business! Powerful and easy to use, Sequoia saves you time and money, and helps you work less and earn more! Let’s explore just how we do this.
Our experience has taught us that almost every broker and agent wants and needs the same things to succeed online.
Realtors want:
- A great looking website
- That ranks in search engines
- And generates lots of user traffic and high quality leads.
- Better lead management and Customer Relationship Management software -
- That’s built for the real estate process from first contact to the closing table.
Realtors need:
- A highly interactive MLS search which keeps users coming back to your site
- Easy to use Social Media tools
- Friendly support and training personnel who are only a call away
- AND they want all of this to be easy to use and manage.
Watch the full video to find out more about the Boston Logic Sequoia platform, or contact us to schedule a demo of the Sequoia Software to see what the most cutting-edge real estate website software can do for you!
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Posted on May 6, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Help, Online marketing, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Website Features, Real Estate Websites, Search Engine Optimization, Sequoia Real Estate Solutions, What's New | Leave a Comment
Client Testimonial: New Boston Logic Real Estate Website Sees Results!
We are occasionally fortunate enough to receive glowing client testimonials and feedback about our real estate websites once they go live. In the following testimonial, a client experienced a significant dropped Bounce Rate, and is seeing that his website users and visitors are increasing their Time on Site!
"Dear David,
So as not to let the moment pass, I want to thank everyone involved in the launch and ease of implementation of our new real estate website. We still have a steep learning curve ahead but are enjoying the process.
See the new Boston Logic site at www.mvbuyeragents.com
Statistics a bit hard to gauge in a few days particularly our 2 slowest days of the week. However, our two prime concerns have had a dramatic turnaround in Google Analytics: Bounce rate has dropped 46% to 35% and Average Time on Site increased 187% to 4:53.
Thank you again, and I look forward to years of successful association." Fred, Martha's Vineyard Buyer Agents
Visit the Martha's Vineyard real estate website at www.mvbuyeragents.com to see more of Boston Logic's work and real estate website design and functionality capabilities!
Ready to get started with your own real estate website? Contact Boston Logic today to get started!
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Posted on May 2, 2011 Filed Under Boston Logic, Boston Logic News, Client Testimonials, Real Estate Software, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Sequoia Real Estate Solutions, What's New | Leave a Comment