Jack Conway Passes Go with Award-Winning Website!
Boston Logic is thrilled to share the latest and greatest news from one of our highly valued customers, Jack Conway, Realtor: on July 1st, 2011, Conway's talented team passed the one year go with an award-winning site design in hand- which, we are proud to say, was 
artfully constructed by Boston Logic's in-house web designers, and powered by our industry-leading Sequoia Software System.
JackConway.com was honored for web excellence by the Leading Real Estate Companies of the World®, earning the Website Quality Certification (WQC). LeadingRE is a global network of 550 premier real estate firms, and this prestigious certification is presented to members who demonstrate excellence in cutting-edge web design and functionality.
The team at Conway has classified their site as "Next Generation", and reported that since June 1, 2010, when Conway redesigned and retooled the website, traffic and customer engagement has risen dramatically. They cited the Sequoia system 'Mapped Search Tool' as one of the featured enhancements behind the traffic increase. This tool is part of LogicMaps, a fully customizable property search interface which displays search results on a map, in a structured list format for maximum user engagement- in other words, it shows your buyers exactly where they may want to live!
Boston Logic's mission is very much aligned with LeadingRE's President and CEO, Pam O'Connor's statement of realization that,
“with more than 90-percent of people using the Internet in their home search, it is essential for any successful real estate firm to have an engaging, informative and easy-to-use website".
The Marketing team at Boston Logic worked tirelessly to implement a comprehensive Online Marketing campaign for Conway since they signed on a little over a year ago, and the results are clear- the Web 2.0 stars have aligned!
To learn more about how Boston Logic can take your Real Estate business to the next level,sign up for a no-pressure demo today
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Posted on July 20, 2011 Filed Under Blogs, Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Client Testimonials, Online marketing, Real Estate Web Design, Real Estate Website Design, Real Estate Website Features, Real Estate Websites, Sequoia Real Estate Solutions, Website Design | Leave a Comment
LinkedIn for “Advanced” Users: Top 8 Best Practices & Useful Tools
If you are a Real Estate professional (or any kind of professional really), who is looking to connect with more potential clients, partners, and leaders your industry, then these 8 tips below are worth mulling. We all know that (generally speaking), what you put into Social Media Marketing (SMM) is what you get back.
For LinkedIn, it's a professional give and take- tit for tat if you will- we all know that just creating a profile isn't enough. If you are in fact an "advanced" or comfortable user, then you already know that your "profile completeness" status bar should read 100%, you should have a smart yet friendly profile picture posted, and you've already connected to everyone in your personal and work email accounts (with a little selective filtering done first).
But how will you stand out from the crowd? How will you get noticed, or better yet, how will you get found? And once you've connected to everyone you know, how will you actually leverage those connections to expand your circle? This should be the real focus of such a community and the reality is there is little point in having an account at all if you aren't willing to cultivate connections that matter.
8 Best Practices & Useful Tools:
1. Optimize Your Profile with Key Words
Think Googlebot when you're filling out your profile Summary, Specialties and Job Descriptions. First take a half hour to think of 5-10 professional keywords that you would want associated with you or your business. Next, make sure they're scattered throughout the sections noted above.
2. Answer Questions and Start Discussions
Engage, engage, engage! Gain professional credibility and get noticed in your Industry network by sharing your knowledge. You can use Group discussions to establish yourself as a 'Thought Leader' in your field by answering group questions and bringing interesting topics to light.
3. Create a Company Profile, Too
Particularly if you're a Real Estate Agent, it could certainly benefit you to have both a personal and company profile. Why only cultivate one community when you can have two? Adding a company profile also gives you the benefit of expanding your network, promoting specific or "niche" services, and leveraging your personal brand.
4. Follow Smart Companies
Search for smart companies in your industry and then "follow" them- (this includes your competitors too!). You'll get the regular skinny on their employee growth, new products and services, and events they may be attending.
5. Don't Underestimate the Power of a Recommendation
This is where the give and get comes in- make sure to give out some good recommendations, and when you request them- be sure to steer those recipients in the right direction (i.e. remind them what they worked with you on, remind them of your specialties). Oh, and did I mention LinkedIn recommendations are being used more and more as service or recruiting search criteria?
6. Add "Apps"
Some of the LinkedIn applications are great tools that feed directly into the right-hand sidebar of your homepage. I would recommend checking out the following apps: E-bookshelf, Huddle Workspaces, Events, Polls & Real Estate Pro
7. New! Add "Maps"
This will give you a visual understanding of the relationships between the connections in your Network (and you can share it, too).
8. Sync Your Twitter - (But Not Every Tweet)
If you have an active Twitter account, by all means you should sync it with your LinkedIn account. However, take care when choosing to tweet your LinkedIn status update. The two social media channels are different platforms by nature, and your professional updates may not resonate or be relevant to your twitter audience (you don't want to turn off your followers!).
For more on leveraging your LinkedIn profile, check out our latest LogicClassroom video!
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Posted on July 15, 2011 Filed Under Boston Logic, Linked In, Linked In for Business, Online marketing, Personal Branding, Real Estate Internet Marketing, SEO, Social Media, Twitter for Business | 1 Comment