Insights from Inman Agent Reboot, Boston
Be An Agent of Change...
Yesterday's Agent Reboot in Boston's Back Bay was a day packed with plenty of insight and inspiration, and most importantly, some actionable take-away's that every Real Estate professional could employ. Chris Smith, Inman's Chief Evangelist and MC of the event, proposed a clear notion that to stay ahead of the curve in such a competitive marketplace you've got to be an agent of change- he references a thought-provoking quote from retired U.S. General, Eric Shinseki,
If you don't like change, you're going to like irrelevancy even less
A concept that has become a bit cliche to all of us over the last decade, may still be at the root of becoming the best of the best at what you do.
In almost every industry, technology continues to disrupt the most established players, and we only have to look back at the rises and falls of businesses big and small to realize only those who embraced the shift and rebooted their strategy kept a stake in the game.
Following a list of the latest and greatest mobile apps to help agents work effectively on the go (which included Qwiki, Zite, Quicklytics, Mobile Card Cast, Calcmoolator, Slydial, and many more), and a presentation about the importance of developing a content strategy that sells, Boston Logic's President & Founder, David Friedman, had the opportunity to engage the audience with a panel of fellow experts on Social Media engagement. Next to David on the stage sat the Founder of the MLSApp.com, Jimmy Mackin, along with Matthew Shadbolt from the Corcoran Group, and Heather Allen from the start up HubConnected. Hosted by Inman's Social Media Director, Katie Lance, the session was structured with a few key questions which were complimented with questions being "texted in" by members of the audience.
For the most part, the group seemed to be on the same page with the overall importance of having a presence in the social media sphere and the value of leveraging it to grow your business. However, there did seem to be a variance of opinion when it came down to technique, strategy, and the thought process throughout - a highlight of the dialogue that ensued from Katie's first question:
Which Platforms Yield the Biggest Gains & Where Should You Focus?
JIMMY: "Focus on where your customers are first. Think about who you're trying to reach, and where they are. Simple answer though, Facebook - that's where the majority of consumers are."
MATTHEW: "When tempering advice about platform choice, it's very easy to feel pressured to be on all of them...but the challenge with being on all of them, is being on one of them, well - so your focus becomes very important". Matthew went on to say that his method of choosing platforms is based on solving problems.
DAVID: Implies the choice and strategy that follows should be approached differently from an Agent's perspective (than a company's, for example). "Instead of starting with which platforms your customers are using, start with what you're already comfortable using...start by being a person, and don't worry too much about your real estate business".
HEATHER: "Choose one or two, and delve into them deeply". She also stresses the importance of having a blog, as the centralized content "hub" for your SM platforms, and also as a way to drive a larger targeted audience".
Watch the video we captured for the full panel discussion- each panelist gives an opinion on Google + and how/if it will fit into the social mix; how you go from a "Good to Great" Social Media Mastermind; and whether or not it makes sense to outsource your efforts.
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Posted on October 28, 2011 Filed Under Boston Logic News, Online marketing, Real Estate Marketing, Social Media, What's New | Leave a Comment
Featured Site Launch! Windwalker Real Estate
Congrats to Windwalker on their New Custom Sequoia Site
Custom Search Map
Windwalker Real Estate has been a Boston Logic client for several years. Their premier Nantucket real estate market research sets them apart from their competition as they dominate the local market. Seeking to differentiate their sales and rentals brands, as well as to increase their search engine rankings, Windwalker recently split their website into two distinct entities - Windwalkerrealestate.com, freshly built on the Sequoia platform, and Windwalkerrentals.com, their prior third party website devoted to seasonal rentals on the island of Nantucket.
Custom Research Page
Windwalker RE wanted to put increased focus on their sales brand, and as such engaged Boston Logic not only for a strong SEO and Social Media campaign for the new site (in addition to the campaign we manage for their rentals website), but also a full custom design for their new sales website.
This design also included a clickable graphic search map tool which interfaces with Windwalker's Town Pages component - these two tools in concert provide a fun and intuitive user interface which handsomely compliments the look and feel of this sophisticated design theme.
Contact us to learn more about how we can make the Sequoia Website Platform work for you!
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Posted on October 14, 2011 Filed Under New Website Launches, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Websites, Sequoia Real Estate Solutions, What's New | Leave a Comment