Agent Reboot Recap from the Sunshine State
Part of a 24 city tour, this month's Agent Reboot was at the A La Carte Pavilion in Tampa, Florida this past Wednesday. Boston Logic was an exhibiting sponsor of the event, which was hosted by Inman News.
David's Thoughts...
I can personally report that we had some great conversations with Broker/Owners eager to leverage technology and the web to its fullest. It was also nice to see Inman News CEO, Tim Smith, out at the conference. Always well produced and highly informative, Tim is obviously running a top notch operation.
I was happy to sit in on another Social Media Insights panel with Florida-based RE/MAX Business Development Consultant, Frank Chimento. The discussion was again hosted by Inman's Social Media Director, Katie Lance. (As I mention Katie here, I should direct readers to a nice video "snapshot" of her presentation about killer mobile apps- pretty awesome). The audience posed many questions and certainly agreed that they wished there was some tool or service to help do the work of social media engagement (or at least, the syndication for that matter). And indeed there are tools - we were very happy to talk about our Social Media Accelerator with many agents and brokers who approached the Boston Logic team afterwards. Let me be clear...I'm not suggesting you should outsource your voice, but we know that when you've got to focus on selling homes for a living, starting with a foundation for inbound marketing is better than re-inventing the wheel!
One observation at the event that I thought was note-worthy...
There was 3 general levels of participants at the conference:
1) Most participants were new to the web and technology. Realtors are learning that they need to get involved, join the conversation, and start investing their time and money online. These agents were looking for steps 1, 2, and 3. This profile probably represents 90% of the attendees.
2) The other 10% of the agents in attendance are already working social media, search engines, and the web. They were looking to fine tune their campaigns. They want to know the latest and greatest, and how to take the next step. I'm sure they got more than they could have asked for.
3) The final group of attendees were Brokers and Owners. These folks were, generally speaking, looking for solutions that will help every agent in their office. Of course, many of these folks came right over to our table to talk about how we could work with them and their offices, inquire about pricing questions, talk strategy, etc.
I'm definitely looking forward to future Inman conferences. Special thanks to Madelyn and Mike for their help too!
-DF
(David Friedman, President & Founder of Boston Logic)
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Posted on November 11, 2011 Filed Under Boston Logic News, Networking Events, Real Estate Marketing, Social Media, Social Media Classes, What's New | Leave a Comment