Hurricanes And Current Affairs: Using Relevant Topics To Help Your Real Estate Website Rankings
Devastation from Hurricane Sandy was terrible. While the matter might seem off topic for a real estate website, especially if you live outside of the storm’s path, writing articles about current issues that will affect property owners continues to establish your reputation as a knowledgeable real estate professional.
Conduct a search on Google News for terms related to weather, real estate, and your geographic area. Discover what articles relate to your area, and prepare your own synopsis of the news coverage.
If you are located in the path of a storm, provide a list of links to transportation, emergency, and news resources. Put your list online as a resource, but also consider emailing your usual newsletter mailing list to inform your clients about the storm ahead of time.
Provide links to power and other utility companies, and give a list of tips on how to prepare for the storm; this can include things to do in case of power outages, felled trees, and flash flooding.
Many insurance companies and financial institutions provide articles and tips on how to prepare for a storm. If possible, partner with some local offices, re-purpose (in your own words) their content with their permission, and cite those organizations. This serves as a way to both provide resources to your clients and to strengthen your relationships with partners and potential lead referrers.
Keeping up with current events that affect your customers demonstrates that you have valuable insight about how events in your area affect you, your customers, and your local real estate market. This connects you to your customers, and makes your expertise even more relevant as they pursue their real estate goals.
Discover more ideas and tips on how to grow your business with real estate content marketing - contact the Boston Logic team for a free consultation.
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Posted on November 8, 2012 Filed Under Real Estate Websites 1 Comment
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This is a great article on providing valuable and useful information to real estate website visitors like buyers, sellers, and investors. We’ve tell site owners that it’s not just about selling or building links, it’s also about building an authority within a given community. This way visitors will come to know and trust the Realtor’s own these pages. Not only that, it’s helpful like in the case of Hurricane Sandy. Believe it or not, people do read blog post, tweets, rss feeds and more. Great article. Thanks.