Want to get more engagement on your real estate social media channels? Post lots of pictures – pictures of the neighborhoods you cover, community members – anything that will help you develop your branding and draw interest. It’s natural for us to process images much faster and easier than text. In fact, 90 percent of all information transmitted to the brain is visual (via 3M Corporation).
Here’s the breakdown of each social media network and data showing why images are so important:
43 percent of all the content that is posted to Facebook daily are visuals. According to Kissmetrics, these photos get 53 percent more likes and 84 percent more click-throughs, and 104 percent more comments compared to text-only posts.
Twitter has recently updated their interface to allow for the automatic display of images. This has greatly improved engagement levels on the social media platform. According to Dan Zarella, a social media scientist, tweets with pictures are a whopping 94 percent more likely to be retweeted. Buffer, a leader in social media management and analytics, took a closer look at the impact of the Twitter changes. They found that tweets with images have:
- 18 percent more clicks
- 89 percent more favorites
- and 150 percent more retweets
Pinterest has been the fastest growing social media channel – there are over 10 million users – in large part due to its visual intensive interface. Pinterest can be used as a branding tool for companies. It refers more traffic than Google+, Youtube, and LinkedIn combined. So if you don’t already have a Pinterest page, we recommend that you set up an account. As a real estate broker or agent, you can post images about your community or do-it-yourself projects that will add value to the home.
The numbers don’t lie – it is clear that images are extremely important. You should regularly be posting images to your social media channel. Be sure to keep your posts varied; text in the right context is still very valuable.
For more social media tips keep coming back to our blog!