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May 7, 2018
Solar panels on a house roof

Going Green: 4 Ways to Promote Sustainability as a Real Estate Brokerage

Going green. It’s the task at the top of everyone’s to-do list recently, consumers and real estate pros alike. Buyers are increasingly interested in sustainability and green efficiency and sellers want knowledgable professionals who can properly value and market their green home. As environmental awareness continues to increase, it becomes more and more important for real estate brokerages to start “greening” their companies to meet the wants and needs of today’s real estate consumer.   […]
April 18, 2018

How to Launch Your New Real Estate Website: 5 Steps For Success

If you’re reading this blog post it means you’re either thinking about launching a new real estate website, or are already in the process of rolling it out. Congratulations! Launching a new website is an exciting  project full of enthusiasm and dedication. And now you’re in the homestretch, the final chapter of your website project. The budget is approved and the statement of work has been signed. So what are the next steps you should […]
April 12, 2018

7 Real Estate Website Metrics to Understand Your Site’s Performance

As a real estate marketer, you know that today, no one can realistically stand up to the competition without a website. But simply having a site to showcase your brokerage and your listings is just the beginning. You might be looking at your site, thinking “now what?”  As modern and sleek as your site may be, the design is only the first piece to an even greater puzzle. In order to truly know how your […]
April 5, 2018

How to Create Customer-Focused Web Content That Grows Your Brokerage

You are an awesome SME. Did you know it? SME stands for subject-matter expert. Its broadest definition refers to someone who has great expertise on a topic. SMEs commonly work in software development, IT, law, and publishing. In the real estate business, SMEs are the realtors and industry professionals who run the brokerage. That’s you. You have expert knowledge about the market and your area of service. You know what type of properties are for […]
March 13, 2018

7 Real Estate Marketing Trends to Pay Attention to in 2018

With real estate technology getting so much air time, it can be overwhelming to decide what new tools to adopt and where to spend those precious marketing dollars. The first step, is to consider your performance over the past year to determine what has worked, and what hasn’t. Understanding your data is key to determining which new marketing trends to try out in 2018. That being said, here are 7 real estate marketing trends that […]
March 1, 2018
Money streaming from computer screen

3 Steps to Stop Buying Real Estate Tech and Start Buying Success

The real estate tech industry reached a whopping $5 billion in deployed investments last year. As a brokerage, continued growth in this industry depends on your ability to get the best real estate technology for your company. Despite this, I continuously hear the same thing over and over when I talk to brokerages across the country: “We spent money on technology but we don’t feel that we, or our agents, are getting value from it”.  Technology is a […]
February 13, 2018
Real Estate Website Awards

Boston Logic Clients Win Top Real Estate Website Award From LeadingRE

Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Best Property Search Best Interactivity Best ILM Process and Response Time Most Effective SEO Strategy Best LeadingRE Branding Best Mobile Site #1 Overall Website Traffic Leader This year, […]
February 8, 2018
Content is King in Real Estate

How to Make Your Website Reign Supreme With Killer Content

Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help your digital presence reign supreme—without the process being a royal pain.   Why You Should Care About Content First let’s talk about some of the […]
January 9, 2018

The Only New Year’s Resolution You Need – Focus on Quality

Marketing for real estate brokerages is time-consuming, and duties often span both digital and offline marketing campaigns. For digital marketing, the to-do list is long: maintaining websites, writing and deploying marketing emails, trying to compete in search results, figuring out what Snapchat is… with limited time on hand, how can you ensure you’re getting the best results? For 2018, consider all the ways in which you can focus on improving the quality of your digital […]