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August 27, 2018

How To Avoid Paying for Google Maps on Your Real Estate Website

If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure.  Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website.  If you’re like most real estate professionals, learning about API’s, dynamic map loads, and other Google developer language probably falls outside your comfort zone.  But when some real estate leaders are estimating a $5,ooo/mo. […]
July 10, 2018
Graphic feature image with text "Google Maps Pricing Changes"

Google Maps API Pricing Changes: What It Means for Your Real Estate Website

Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or team using Google Maps on your website today. That’s why we put together this quick rundown of the major changes, and what they might […]
June 28, 2018

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate buyer personas.  Buyer personas (also known as customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on […]
June 15, 2018
Real Estate Tech Landscape

The 2018 Real Estate Technology Landscape [Infographic]

Technology plays a huge part in powering the $1 trillion machine that is the U.S residential real estate market. But the players are many, and it can be hard to know who does what in the real estate tech landscape. With so many solutions, products, and providers to choose from, it can be easy to spend money on tools that ultimately don’t bring any value. As a real estate broker, you need to think carefully about […]
June 5, 2018
Why agents need their own website

The Top 4 Reasons Real Estate Agents Need Their Own Website

As an agent or broker, you know that real estate is a tricky business that’s heavily dependent on your network and relationships. The real estate tech wave has, in recent years, dramatically changed how those relationships develop and are nurtured. With 95% of buyers using the internet to look for homes, there’s no denying how important a real estate website is to the home buying process. Still, many agents question whether having a personal website is […]
May 7, 2018
Solar panels on a house roof

Going Green: 4 Ways to Promote Sustainability as a Real Estate Brokerage

Going green. It’s the task at the top of everyone’s to-do list recently, consumers and real estate pros alike. Buyers are increasingly interested in sustainability and green efficiency and sellers want knowledgable professionals who can properly value and market their green home. As environmental awareness continues to increase, it becomes more and more important for real estate brokerages to start “greening” their companies to meet the wants and needs of today’s real estate consumer.   […]
April 18, 2018

How to Launch Your New Real Estate Website: 5 Steps For Success

If you’re reading this blog post it means you’re either thinking about launching a new real estate website, or are already in the process of rolling it out. Congratulations! Launching a new website is an exciting  project full of enthusiasm and dedication. And now you’re in the homestretch, the final chapter of your website project. The budget is approved and the statement of work has been signed. So what are the next steps you should […]
April 12, 2018

7 Real Estate Website Metrics to Understand Your Site’s Performance

As a real estate marketer, you know that today, no one can realistically stand up to the competition without a website. But simply having a site to showcase your brokerage and your listings is just the beginning. You might be looking at your site, thinking “now what?”  As modern and sleek as your site may be, the design is only the first piece to an even greater puzzle. In order to truly know how your […]
April 5, 2018

How to Create Customer-Focused Web Content That Grows Your Brokerage

You are an awesome SME. Did you know it? SME stands for subject-matter expert. Its broadest definition refers to someone who has great expertise on a topic. SMEs commonly work in software development, IT, law, and publishing. In the real estate business, SMEs are the realtors and industry professionals who run the brokerage. That’s you. You have expert knowledge about the market and your area of service. You know what type of properties are for […]