Next Logic Classroom: Beyond the Basics of Google Analytics

Please join us Tuesday, May 11th at 5PM for our Logic Classroom presentation on Google Analytics.

Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.

Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is.  Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

by Ashley

Posted on April 28, 2010 Filed Under Email Marketing, LogicClassroom, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, lead generation, leads | Leave a Comment

Logic Classroom 4.13.10: Maximizing Lead Conversion

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on April 15, 2010 Filed Under Email Marketing, LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m.  for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

by Angela

Posted on April 12, 2010 Filed Under Email Marketing, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Webinar, What's New, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 3.9.10: Email Marketing

Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign.  We also delved into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.
Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on April 13th on Maximizing Lead Conversion. Please email Katrina if you would like to attend.

by Ashley

Posted on April 9, 2010 Filed Under Email Marketing, LogicClassroom, Strategy, lead generation, leads, social media | Leave a Comment

MAR Webinar Questions Answered- Online Marketing and Lead Generation for Real Estate

A couple of weeks ago, I did a webinar of the Massachusetts Association of Realtors. At the end of the talk, there were several questions from the remote attendees. I figured I'd type up some answers.

What is the Best Free Web Stat Tracker?

Google Analytics is the standard. We use it for our clients and thoroughly.

How to move an existing wordpress blog but wants to new domain name?

Wordpress has some pretty simple export/import tools that make it easier to grab your content from one blog, shut down that old blog, and import the posts into the new wordpress deploy. It very important that you take down the old blog. So, if you had a blog at realestate.wordpress.com and you moved it to yoursite.com/wordpress, make sure that they old site at wordpress.com is completely gone. Otherwise, the search engines will think that you're posting duplicate content and this will hurt your ranking potential

How can I get people to become fans of my Facebook Business Page?

Start with the people you know. Send them a suggestion to become a fan of your business on Facebook. Next, make sure you have a link on every page of you website to become your fan on Facebook. Also, don't overlook your email signature. Put a link at the bottom of your emails for recipients to click in order to become your fan. Also, include the link in your newsletters or drip emails. As a rule of thumb, when someone is consuming content that you produced, you should present them with an opportunity to follow, friend, become your fan, etc.

With so much information out there, do you find people get turned away when you ask them to register?

This is an age old question. I'll probably write a longer blog post on this soon. Basically, it works like this. If you want the maximum number of leads, then you need to ask them to register before giving them access to the data. If you want to only speak with people who have clicked on a contact form and indicated interest or picked up the phone, then you can leave the doors wide open. We argue that having more leads gives you a greater opportunity to market over time and convert. So, we generally suggest to require sign-ups to view search results.

Can you explain the One System?

The ONE System is Boston Logic's proprietary real estate website platform. It integrates Content Management, Property search, user management, lead management, blogging, neighborhoods pages, live chat, development profiles, deal tracking, and a whole lot more into one platform for Brokers and agents. Click here for more information on the ONE System.

What are some Free or Cheap Mass Email services?

Boston Logic is partnered with both Constant Contact and iContact. We recommend both. Also, our ONE System can be integrated with either platform. Since we're here in MA, and so is Constant Contact, I can tell you that I've met with their CEO and VP and that they are a well run and managed organization. They are also the industry leader with well over 100,000 businesses using them for email marketing.

Do you create Facebook Fan Pages for clients?

We certainly do! Give us a call for more information! 617.266.9166

by David

Posted on December 29, 2009 Filed Under Email Marketing, Facebook, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Wordpress, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment