Boston Logic President David Friedman recently attended the RE BarCamp event in Chicago, Illinois to kick off our expansion into the Chicago area. Fresh on the heels of our integration of MRED, the Chicago area's largest MLS, we thought RE BarCamp would be a perfect avenue for introducing ourselves to this exciting, growing real estate market.

RE BarCamp events always involve great conversations, and this one was no exception. David had a fantastic experience at the event: "I have to say that the day was one of the most discussion oriented Bar Camps I have experienced. Most sessions weren't lead by any one person. Often, there were people in the session who knew more about the topic and answered a lot of questions, but really, a conversation ensued."

The Chicago RE BarCamp event, which took place on June 6^th, featured sessions revolving around the use of social media to reach new leads. A topic Boston Logic has long been preaching, it was refreshing to see an increased focus on the use of tools like Facebook and Twitter to expand your network and your ability to make new connections through as many channels as possible.

Join Us at the Upcoming RE BarCamp in our Hometown Hub!

REGISTER NOW

Boston Logic will also be presenting at the upcoming RE BarCamp event in Boston's Back Bay - it will be held at the Back Bay Events Center (see map) on Wednesday, June 22^nd. We are proud to be a Platinum Sponsor of the event to support this rapidly growing educational forum, as it becomes one of the premiere learning opportunities in the real estate vertical. Registration starts at 7:45am and the event runs all day, until 5pm (and surely there will be an after-party to mix and mingle). David Friedman, along with fellow Inbound Marketing guru Spencer Taylor (@unionstmedia), will be co-hosting a lively "Ask The Experts" question and answer forum that you don't want to miss! Other members of the Boston Logic team hope to facilitate additional sessions throughout the day focused on putting technology to work for you and your real estate business.

Far from your average trade show, RE BarCamp events are a fantastic opportunity to learn from both peers and experts, and to share your questions and thoughts in an insightful and open forum. Oh, and did we mention it's FREE to attend? Please visit the Boston RE BarCamp website to learn more.

We look forward to seeing you there!

Join us this Tuesday, May 10th at 5pm for our next LogicClassroom on Marketing your Real Estate Business on Facebook, taught by Marketing Associate Angela Davis.

Facebook is the most visited website online, and it's important to not only have a Facbebook business presence, but to have a good one that's executed correctly.

In this concise, 1/2 hour LogicClassroom, we'll take you from the creating a Facebook Business Page from scratch to populating it with valuable content, adding some bells & whistles, and how to get potential people to "like" and  interact with you.  If you've already made a Facebook Profile for your business or a Facebook Group, don't worry: we can show you how to fix it!

In addition to taking a look at all these great features and how to use them, take a look at some of the topics we'll be covering:

• Types of Pages & The Importance of Categories
• Anatomy of a Successful Facebook Page
• Custom Landing Pages & Other Advanced Features. These include Facebook Places, Cool Apps, etc.
• Getting People to 'Like' Your Page & Interact with It. This can be with good content, variety, Questions Feature, etc.
• Pay-Per-Click Ads, for Highly Targeted Audiences
• Oops! I Made a Group or Personal Profile for My Business: How do I Fix It?

You are welcome to attend at the Boston Logic office (view map), or sign up to participate through an online webinar. The class begins at 5pm on May 10th, 2011.

Please sign up using our easy online form, or call 617-266-9166.

At the recent South By South West (SXSW) conference, a swanky exposition for internet dweebs and geeks like me, Google insider Matt Cutts revealed that Google’s search algorithm—the method by which Google spider’s it’s content for search queries—is changing.  Again.

The so-called Panda Algorithm is putting a renewed emphasis not only on content, but on social syndication of content.  What does this mean for your brokerage?

Simple: with a website on Boston Logic’s powerful Sequoia Platform, you can easily push your original content, like blogs and listings, out to your social media site.  With a few clicks of a button you can let your followers to “Like”, retweet or syndicate that content further. Boston Logic seamlessly integrates the fun experience of social networking page and takes them into the transactional experience of looking for a home on your brokerage’s website.   Just like that.

Actually, we anticipated such a shift in the Google social search change.  How do you know?  Take a look:

Boston Logic can already put a search right into your Facebook Fan page.  When performed, you have them right to your site, ready to sign in as a lead.  Hello, new customer!

It’s all so seamless and easy.  I’m actually one of the least tech savvy people I know, and even I can do it.  But even if you still think you can't, Boston Logic has you covered.  Our Social Media Accelerator can do it for you.  We can syndicate your valuable content to your social media sites, so you can speak to your clients and convert Twitter hashtags into new homeowners!

To find out how to leverage this power to leave your competition behind (or below you) and stay ahead of the curve, you can request a no-pressure demo by emailing Patrick at pberzai@bostonlogic.com.

At the LogicClassroom, we learned that CRM stands for "Customer Relationship Manager", and how important it is for real estate agents and brokers to have a strong CRM system in place to manage their leads. We took a tour of the new CRM dashboard on Sequoia, and delved into just a few of the new components now available, including Event and Task Management.  Our sales guy, Pat, demonstrated how brokers can see all leads and agent stats, which can help their brokerage running smoothly.

Logic classroom - Sequoia's New CRM

The Social Media Accelerator, the latest online marketing tool offered exclusively by Boston Logic, will ensure that your social profiles are optimized, syndicating content, and attracting leads with an interesting, attractive, and engaging profile.

Once implemented, you will be on an accelerated path to social media success! You'll simply need to log into your accounts and interact with your Followers and Fans.

The Social Media Accelerator will:

• Add a Sales and/ or Rentals Property Search to your Facebook Page or profile.
• Feed your Exclusive Listings directly to your Facebook Wall and your Twitter Feed.
• Syndicate your blog to Facebook, Twitter, and Linkedin.

We do the hard stuff; you get to do the fun stuff!

Contact us for more information, and to get started today!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing.  This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!