Next LogicClassroom Announcement: Befuddled By Your Bounce Rate?

We hope you can join us Tues. August 10th at 5:00 pm for our LogicClassroom on Understanding your Website's Bounce Rate.

You've been receiving your Monthly SEO Reports from Boston Logic (if you're signed up with us for one of our SEO / Social Media campaigns), or have been dutifully checking your Google Analytics for your real estate websitehttp://www.sequoiarealestatesolutions.com each month. You may have noticed your website's "Bounce Rate", but do you know what a bounce rate is, or what it can mean to your marketing efforts?

In this LogicClassroom, we'll discuss what a Bounce Rate is, and what it can tell you about your
website. We'll discuss what you can do to decrease your  website's bounce rate, and how to encourage users to become more interactive with your real estate website. We'll also help you to understand what an ideal bounce rate should be for your website's market. We will cover real estate SEO techniques you can use to tweak your website to attract more relevant search results so that users can browse your site for exactly what they are looking for more easily. The longer you can retain a user, the more likely they are to contact you for your services!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm on August 10th, 2010.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

by Ashley

Posted on July 29, 2010 Filed Under Help, LogicClassroom, Real Estate SEO, Real Estate Website, Strategy, Webinar, leads | Leave a Comment

Importing Leads to Your New Site With the Logic Leads System

Our goal here at Boston Logic is to help you deliver an exceptional real estate website that  looks great, saves you time, and helps you close more deals. With the much-anticipated launch of recent real estate agent sites, we wanted to reach out to those users and develop some helpful blog posts to hit the ground running with their new real estate website design.

This post discusses how to import your existing leads into your site- if you haven't done so already. When logged into your new site, you can also reference our User Guide (see image) which is located on the right-hand side of your dashboard to help you get answers to some of the most frequently asked questions about your real estate platform. We have also created a very thorough walk through demo video on Lead Management.

Getting your leads into your website and leveraging your LogicLeads system will help you get more referrals from your clients and close deals!

Follow these steps to upload your leads:

1) To upload leads, select the Import Leads sub-item under your Lead Management tab.

2) Next, download the Batch User Template file by clicking the link to download. Once you have entered your lead data, simply upload the file by clicking the "Browse" button, locating the file, and clicking Import Users. The file must be less than 1KB.

3) After you have uploaded your leads you can manage them under the My Leads sub-item.

4) By viewing a lead's detailed information you can check out their favorite properties and searches, site activity, and tool usage.

5) As a real estate agent user, you can also update a lead's contact information and sales info, and add follow-up dates and contact events to keep your lead's information up to date.

6) One of our favorite features offered to leads is Daily Email Updates. Both the lead and Agent can set these up - Agents can do so by simply selecting "Email Updates" under the leads' detailed information.

7) Email updates can be set up for both sales and rentals. An agent can also choose  to send out an updated search to their lead by clicking the New Daily Search link under the Email Updates tab on the lead's detailed information view.

Like what you see and want to get in on the real estate website action? Contact Boston Logic to get started on your very own agent real estate web site today!

by Katrina

Posted on July 19, 2010 Filed Under Help, New Website Launches, Real Estate Website, What's New, leads, real estate | Leave a Comment

Logic Classroom from 6.8.10: Keeping Up with Facebook

Thank you to everyone who attended our last Logic Classroom on June 8th.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan').  We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists.  Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it.  This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on June 9, 2010 Filed Under Facebook, Help, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, real estate, real estate internet marketing, social media | Leave a Comment

Help

Table of Contents

by admin

Posted on August 19, 2009 Filed Under Help | 13 Comments

Help > Settings > Zillow Settings

If you are signed up for Zillow property data, enter your Zillow API key in this field. Boston Logic will provide you with instructions for how to obtain this key when you sign up for Zillow property data.

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | 1 Comment

Help > Settings > MLS Settings Options

Enter any applicable office and agent MLS IDs here, and check whether your Featured Properties should be sourced from your office or from agents.

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | Leave a Comment

Help > Settings > Google Settings(optional)

In this section, you can activate Google Analytics to track overall use of your site. The process of setting up Google Analytics takes only a few minutes on your part, and Google Analytics will be operational for your site within 24 hours. If you would like to activate Google Analytics for your site, please contact Boston Logic for step-by-step instructions on how to activate the service.

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | Leave a Comment

Help > Settings > Lead Options

Leads coming to your site can be directed to the Unassigned Leads pool, or can be automatically assigned using the Auto Assign Leads checkbox. Auto Assign evenly distributes leads among your agents. If leads enter the unassigned leads pool, you can then assign those leads manually.

The other three checkboxes here allow you to turn on or off Modal Capture for Sales, Rentals, and Luxury Buildings (if you are signed up for the Luxury Buildings feature). Turning on these Modal Captures prompts a user to enter their name, phone number, and email address when they search for properties, before they can see specific property details. The user sees the Modal Capture window displayed in front of the list of results, which are inaccessible until the lead enters their information.

Tip: Using Modal Capture to get email addresses from visitors to your site greatly increases the percentage of users who will become qualified leads.

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | 1 Comment

Help > Settings > Search Options

Set your default latitude and longitude here, if you want to have property maps on your site open at a specific location. You can also turn on or off the open house search function, and set your Quick Search to open by default to either Sales or Rentals. For both Sales and Rentals, you can choose your default town and a default price range. For Rentals, you may also choose whether your rental listings will be displayed on the map with pins that show the exact location of the property, or a red box surrounding the general area of the property if you do not wish to divulge its’ exact location.

Tip: Tailor your default settings to your target audience; if your site is aimed at student rentals, make the default search a Rentals search, with an appealing price range in a college area. If your target audience is luxury condo buyers, make the default search a Sales search in an upscale urban area and choose a price range that will show more luxury properties. Make it easy for your target audience to initiate the sales cycle and you will see more users turn into qualified leads!

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | 1 Comment

Help > Settings > Email Settings

Set the default “to” and “from” email addresses here, as well as the default email header if you would like one.

« Help > Settings
« Help > Table of Contents

by admin

Posted on August 18, 2009 Filed Under Help | 1 Comment

keep looking »