You've been receiving your Monthly SEO Reports from Boston Logic (if you're signed up with us for one of our SEO / Social Media campaigns), or have been dutifully checking your Google Analytics for your real estate website each month. You may have noticed your website's "Bounce Rate", but do you know what a bounce rate is, or what it can mean to your marketing efforts?

In this LogicClassroom, we'll discuss what a Bounce Rate is, and what it can tell you about your
website. We'll discuss what you can do to decrease your  website's bounce rate, and how to encourage users to become more interactive with your real estate website. We'll also help you to understand what an ideal bounce rate should be for your website's market. We will cover real estate SEO techniques you can use to tweak your website to attract more relevant search results so that users can browse your site for exactly what they are looking for more easily. The longer you can retain a user, the more likely they are to contact you for your services!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm on August 10th, 2010.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan').  We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists.  Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it.  This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

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If you are signed up for Zillow property data, enter your Zillow API key in this field. Boston Logic will provide you with instructions for how to obtain this key when you sign up for Zillow property data.

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Enter any applicable office and agent MLS IDs here, and check whether your Featured Properties should be sourced from your office or from agents.

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In this section, you can activate Google Analytics to track overall use of your site. The process of setting up Google Analytics takes only a few minutes on your part, and Google Analytics will be operational for your site within 24 hours. If you would like to activate Google Analytics for your site, please contact Boston Logic for step-by-step instructions on how to activate the service.

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Leads coming to your site can be directed to the Unassigned Leads pool, or can be automatically assigned using the Auto Assign Leads checkbox. Auto Assign evenly distributes leads among your agents. If leads enter the unassigned leads pool, you can then assign those leads manually.

The other three checkboxes here allow you to turn on or off Modal Capture for Sales, Rentals, and Luxury Buildings (if you are signed up for the Luxury Buildings feature). Turning on these Modal Captures prompts a user to enter their name, phone number, and email address when they search for properties, before they can see specific property details. The user sees the Modal Capture window displayed in front of the list of results, which are inaccessible until the lead enters their information.

Tip: Using Modal Capture to get email addresses from visitors to your site greatly increases the percentage of users who will become qualified leads.

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Set your default latitude and longitude here, if you want to have property maps on your site open at a specific location. You can also turn on or off the open house search function, and set your Quick Search to open by default to either Sales or Rentals. For both Sales and Rentals, you can choose your default town and a default price range. For Rentals, you may also choose whether your rental listings will be displayed on the map with pins that show the exact location of the property, or a red box surrounding the general area of the property if you do not wish to divulge its’ exact location.

Tip: Tailor your default settings to your target audience; if your site is aimed at student rentals, make the default search a Rentals search, with an appealing price range in a college area. If your target audience is luxury condo buyers, make the default search a Sales search in an upscale urban area and choose a price range that will show more luxury properties. Make it easy for your target audience to initiate the sales cycle and you will see more users turn into qualified leads!

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Set the default “to” and “from” email addresses here, as well as the default email header if you would like one.

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Use this section to title your blog, choose whether comments on the blog require approval, allow users to edit their own posts, and set the number of posts which will be displayed per page.

Tip: If you do not require approval for blog posts, you are much more vulnerable to spam posting.

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