Click the image below to watch the video on YouTube, or check out the embedded video on the BostonLogic.com home page!

The following is an excerpt of the video transcript:

Attention Realtors! Are you tired of spending money online without seeing results?

After years in the real estate business, and working with thousands of Realtors, we know that if you’re watching this video, you’ve either tried to leverage the web and haven’t seen the results you need, or you have yet to make an investment online and you know that now is the time.

At Boston Logic, every product and service we offer is designed to help your real estate business grow and succeed by bringing you more customers and more deals.

At the heart of this mission is the Sequoia platform - the most advanced online marketing and lead management software available for the real estate business! Powerful and easy to use, Sequoia saves you time and money, and helps you work less and earn more! Let’s explore just how we do this.

Our experience has taught us that almost every broker and agent wants and needs the same things to succeed online.

Realtors want:

• A great looking website
• That ranks in search engines
• And generates lots of user traffic and high quality leads.
• Better lead management and Customer Relationship Management software -
• That’s built for the real estate process from first contact to the closing table.

Realtors need:

• A highly interactive MLS search which keeps users coming back to your site
• Easy to use Social Media tools
• Friendly support and training personnel who are only a call away
• AND they want all of this to be easy to use and manage.

Watch the full video to find out more about the Boston Logic Sequoia platform, or contact us to schedule a demo of the Sequoia Software to see what the most cutting-edge real estate website  software can do for you!

You may have heard the Long Tail term in the past as it applies to optimizing your real estate website, but what does it really mean? How has it changed or improved in the years since the concept's introduction in 2008? And is it still a viable theory today?

In September's LogicClassroom, we'll answer these questions and more, as well as give you a quick refresher (or introduction!) course on the basics of optimization and real estate SEO. The internet has changed the way that businesses think about real estate internet marketing, and you should be up to speed. You need to understand The Long Tail, while also being able to achieve a balance with it in your online marketing campaign - and we can help!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

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If you are signed up for Zillow property data, enter your Zillow API key in this field. Boston Logic will provide you with instructions for how to obtain this key when you sign up for Zillow property data.

« Help > Settings
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Enter any applicable office and agent MLS IDs here, and check whether your Featured Properties should be sourced from your office or from agents.

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In this section, you can activate Google Analytics to track overall use of your site. The process of setting up Google Analytics takes only a few minutes on your part, and Google Analytics will be operational for your site within 24 hours. If you would like to activate Google Analytics for your site, please contact Boston Logic for step-by-step instructions on how to activate the service.

« Help > Settings
« Help > Table of Contents

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Leads coming to your site can be directed to the Unassigned Leads pool, or can be automatically assigned using the Auto Assign Leads checkbox. Auto Assign evenly distributes leads among your agents. If leads enter the unassigned leads pool, you can then assign those leads manually.

The other three checkboxes here allow you to turn on or off Modal Capture for Sales, Rentals, and Luxury Buildings (if you are signed up for the Luxury Buildings feature). Turning on these Modal Captures prompts a user to enter their name, phone number, and email address when they search for properties, before they can see specific property details. The user sees the Modal Capture window displayed in front of the list of results, which are inaccessible until the lead enters their information.

Tip: Using Modal Capture to get email addresses from visitors to your site greatly increases the percentage of users who will become qualified leads.

« Help > Settings
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Set your default latitude and longitude here, if you want to have property maps on your site open at a specific location. You can also turn on or off the open house search function, and set your Quick Search to open by default to either Sales or Rentals. For both Sales and Rentals, you can choose your default town and a default price range. For Rentals, you may also choose whether your rental listings will be displayed on the map with pins that show the exact location of the property, or a red box surrounding the general area of the property if you do not wish to divulge its’ exact location.

Tip: Tailor your default settings to your target audience; if your site is aimed at student rentals, make the default search a Rentals search, with an appealing price range in a college area. If your target audience is luxury condo buyers, make the default search a Sales search in an upscale urban area and choose a price range that will show more luxury properties. Make it easy for your target audience to initiate the sales cycle and you will see more users turn into qualified leads!

« Help > Settings
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Set the default “to” and “from” email addresses here, as well as the default email header if you would like one.

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Use this section to title your blog, choose whether comments on the blog require approval, allow users to edit their own posts, and set the number of posts which will be displayed per page.

Tip: If you do not require approval for blog posts, you are much more vulnerable to spam posting.

« Help > Settings
« Help > Table of Contents