Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010
For today's installment of Q&A Tuesday, where we discuss Frequently Asked Questions we receive from clients or potential clients regarding our Sequoia real estate website platform, I thought it would be a good idea to talk about website optimization. We are constantly being asked about search engine optimization and how our Sequoia websites can help our clients in their search engine marketing efforts.
Here at Boston Logic, we realize the importance of search engine marketing and optimization for your real estate business. Search engines are the way most people find information and services they want- and if your website is not optimized, it is less likely that potential clients will find you.
Even if you've never heard of Search Engine Optimization, a Sequoia website will make optimizing your web presence easy!
Q: How will switching to a Sequoia website help me with SEO?
A: The Sequoia platform was designed specifically with search engine optimization in mind! Sequoia is a cutting edge website platform that integrates the most advanced real estate website features enabling leading-edge marketing campaigns- and we're constantly improving it! Whenever there is a Sequoia system upgrade, your site is upgraded automatically, so your website will always be using the best technology in the real estate industry.
Q: I don't understand SEO. Will I still be able to benefit from the SEO features of a Sequoia website?
A: Yes! With a Sequoia website, adding important Meta Data (such as Page Titles, Page Descriptions, and Keyword Tags) to your website pages and creating custom URLs (essential elements of a well-optimized page) are as easy as filling out a field on a form! You don't have to be an SEO specialist or know HTML to improve your search engine ranking! Simply fill out the fields provided as you create your pages!
Adding Essential SEO Elements is EASY!
Q: Is there support available if I need help with my SEO?
A: Yes! Your Sequoia website comes with a very informative Users Guide tab you can access from your Admin dashboard. We are constantly adding easy-to-follow demos and step-by-step instructions to the Help Section of this blog, and articles on SEO best practices on our blog at RealEstateSEO1.com.
Here are a few suggested links to help get you started:
Optimize Your Site to Get More Traffic and Leads
Q: I heard that using Social Media could help my SEO; how do Sequoia websites integrate with popular social sites?
A: You heard correctly! Utilizing social media sharing and social media websites are integral parts of any good search engine marketing strategy. We are constantly upgrading our system to keep up with social media trends.
Sequoia websites also give you the ability to add Facebook, Twitter, and LinkedIn icons to your website's footer that link to your profile pages on these social media sites. Setup is easy! Simply copy and paste the URL of your profile page into the 'Social Media' fields on your 'Configuration' tab from your Admin dashboard, click 'Save' and your icon links appear automatically!
The more ways you give potential clients to connect with you, the better! We can also help you set up MLS and rental property searches on your Facebook Fan Page that connect to the property searches on your website, and help you set up an RSS feed from your blog to your social media profiles!
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Posted on October 5, 2010 Filed Under broker web design, New Features on Our Websites for Realtors, Q & A, Real Estate Agent Website Design, Real Estate Online Marketing, Real Estate Website Design, real estate website designer, realtor internet marketing, Realtor Web Design, realtor website marketing, realty web design, SEO and Social Media, Sequioa Real Estate Website Design, Web Design For Realtors, Websites for real estate offices, websites for realtors | 1 Comment
Q + A Tuesday: Email hosting for your website 9/21/2010
The other day, I added an entire page of Q & A about email hosting:
Here are some other questions and answers you may have:
Q: Does Boston Logic provide email hosting?
A: No, we do not provide email hosting in our realtor website features. We do however recommend Google for your email hosting needs.
Q: But I need email hosting and Google sounds great, but how do I set that up? Can you help?
A: We can help you setup Google email hosting on your domain. We charge $250 to setup an office with fewer than 20 agents and $500 for offices with more than 20 agents. This is a 1 time fee and or support staff has helped 100s of companies setup Google email hosting. They're quite good at it.
Q: Is Google email hosting expensive?
A: No, Google email is, in many cases free! If you want more storage or some other bells and whistles, there is a fee, but it's very reasonable.
Q: Will my email address be @google.com? or @gmail.com?
A: No, your email address will be @youdomain.com. If you already own that domain, we'll just transfer the email hosting to Google but the buyers, sellers, and renters you work with will never know the difference.
Q: If Boston Logic produces great real estate websites and provides amazing online marketing services, like SEO and social media, why not get into the email hosting biz too?
A: Email hosting is VERY different from real estate website design, web hosting, real estate seo, or any of the other stuff we do. Email is, in fact, a commodity. It's not a profitable business unless you have an extremely large number of clients or provide other hosting services too. Also, premium email hosting providers might make money, but real estate brokers and agents usually don't ask for premium (read: expensive) email hosting. So, we stay out of that game.
Sign up now:
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Posted on September 21, 2010 Filed Under Q & A, What's New | Leave a Comment
All About Real Estate Website Blogs Q & A Tuesday #1: 9/7/2010
Today will be the first installment of Q & A Tuesday. We'll be posting common questions about the Sequoia platform here each Tuesday. We get A LOT of questions. We know many of you would like to have the same answers. So, here we go:
Q: Can my website include a blog?
A: Yes, the Sequoia platform offers a blog as an optional component to the system. We HIGHLY recommend signing up for this component. Blogging is very helpful for search engine optimization. Blogging is also a great way to educate your customers and generate leads by positioning yourself and/or your company brand as an authority.
Q: How much does the blog cost?
A: The blog costs just $20/month with your Sequoia site.
Q: What should I write about on the blog?
A: Check out this blog and our real estate seo blog for TONS of ideas on what to blog, how to blog, how often, and lost of other useful information.
Q: Does Boston Logic Provide blog content?
A: Yes! We do provide blog content as part of many of our search engine optimization and social media campaigns. Depending on the size and scope of your campaign, we will produce targeted, keyword rich content for your blog. If you'd like to learn more about this, click here: Search Engine Optimization
Q: What about WordPress?
A: We can either launch your blog using our proprietary blogging software or we can develop your blog on top of the wordpress platform.
Q: What's the difference between the WordPress platform and the blogging component that's part of the Sequoia Real Estate Website platform?
A: The blogging component that is part of the Sequoia real estate website platform is an integrated solution. Agents and brokers have 1 account and 1 place to login in order to blog, manage leads, manage their site, access the intranet, and use all of the other features that the Sequoia system offers. If we launch your blog on the WordPress platform, then you're going to be adding another technology to the mix. We often find that clients do not want to train themselves and/or their team to use 2 different pieces of software. Other clients are comfortable with WordPress already and would prefer to stay with what they already know. So, we offer both.
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Posted on September 7, 2010 Filed Under Q & A, real estate blogging, SEO and Social Media, Sequioa Real Estate Website Design, Websites for real estate offices, websites for realtors | Leave a Comment