Realtors – Convert More Leads into Deals

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It's all about the follow-up.

Brokers and Agents often ask us about the best practices of managing leads, from the point of entry to a signed contract. When should I follow up and how? How often should I be in touch, and what are the best ways to engage? We have found that following a simple, systematic flow which combines persistence, common courtesy, and a reliable CRM system, is the best way to achieve a higher conversion rate. After all, the goal is always to turn more of your leads into DEALS.

Watch and learn from Boston Logic's President & Founder, David Friedman, as he takes you through the art of effectively managing and nurturing your leads to increase your client acquisition.

Learn more about how Boston Logic's Sequoia system can help you effectively manage your leads- sign-up for a no-pressure demo today!

Brokers | Propel Your Business into the New Year!

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If you missed last week's LogicClassroom presentation with our guest speaker Colleen Barry, you'll want to check out the video recording below!

Boston Logic's special guest speaker, Colleen Barry is a Real Estate Marketing Consultant. In this LogicClassroom, she talks about how to make your website a real business generator. All real estate agencies have websites, but most aren't being used to their full potential. Colleen discusses how to effectively generate new leads, convert current leads, retain current agents, and recruit new agents.

We host a new LogicClassroom every month! If you'd like to find what our upcoming classes are about, visit the LogicClassroom page of our website and sign up online!

Boston Logic: Stay Ahead of the Curve

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It is highly important to note that real estate marketing is a verb—it never stops.
What else doesn’t stop? The internet. It’s always evolving. Never fear, Boston Logic is on the case for your brokerage.

At the recent South By South West (SXSW) conference, a swanky exposition for internet dweebs and geeks like me, Google insider Matt Cutts revealed that Google’s search algorithm—the method by which Google spider’s it’s content for search queries—is changing. Again.

The so-called Panda Algorithm is putting a renewed emphasis not only on content, but on social syndication of content. What does this mean for your brokerage?

Simple: with a website on Boston Logic’s powerful Sequoia Platform, you can easily push your original content, like blogs and listings, out to your social media site. With a few clicks of a button you can let your followers to “Like”, retweet or syndicate that content further. Boston Logic seamlessly integrates the fun experience of social networking page and takes them into the transactional experience of looking for a home on your brokerage’s website. Just like that.

Actually, we anticipated such a shift in the Google social search change. How do you know? Take a look:

Boston Logic can already put a search right into your Facebook Fan page. When performed, you have them right to your site, ready to sign in as a lead. Hello, new customer!

It’s all so seamless and easy. I’m actually one of the least tech savvy people I know, and even I can do it. But even if you still think you can't, Boston Logic has you covered. Our Social Media Accelerator can do it for you. We can syndicate your valuable content to your social media sites, so you can speak to your clients and convert Twitter hashtags into new homeowners!

To find out how to leverage this power to leave your competition behind (or below you) and stay ahead of the curve, you can request a no-pressure demo by emailing Patrick at pberzai@bostonlogic.com.

Help > Content Management System > Create a Form

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Create A Dynamic Form

Within your Sequoia CMS (Content Management System) you have the ability to create your own real estate lead forms. These can include anything from collecting basic contact information to requesting an evaluation on a sale or rental. Creating a form is similar to creating a page within your CMS, and you can apply it to anywhere within your website.

One of our newest optional Sequoia feature, Dynamic Forms let you create customizable forms for your users to fill out. From simple lead capture forms and requests for information to full questionnaires and more, you can build your own forms with checkboxes, radio buttons, required fields, file uploads, calendar selections, and much more.

Have dynamic forms enabled? Follow the steps below to create your own form!

1. Log into the backend of your website using the LOGIN button in the upper right hand corner of your site.

2. Scroll to the CMS Tab and select "Dynamic Forms"

CMS Dynamic Forms

3. Select "Create New Form"

4. Design your form by entering the information you would like to have appear to your site visitors. In the first part, include all instructions on what you would like include in the form.

a. You also have the option to select if you would like the lead capture modal window to appear before they fill out the form which prompts them to sign into your website first.
b. The email address that you include is where all form submissions will be sent to.

5. Don't forget to fill out the second half where you can choose which fields you want to include in your form.
a. You can choose if you would like additional fields to be required. Simply click which filed you would like to add on the form, and they will appear on the left side of your screen.
b. To re-order fields, simply click the green arrows next to the filed type titles to move them up and down.

1. Once you have completed your form, Select "Create Form"
2. After your form has been successfully created you will see a message that states, "The form Request an Evaluation was successfully updated."
Your form will now be active in the dynamic form section! Edits can be made as often as you wish to the form.

To add your form to the front-end of your website complete the following:
1.      Under CMS, select "Pages"
2.      Select "Create New" on the right hand side above all current pages
3.      Enter Name, Path, and Page header: Similar to adding a regular page to the website.

1. Leave Body Content Blank - Scroll Down to "Form" and select the form you would like to add to the page.

1. After you select the correct form, select "Create".
a. The form will now appear as its own page within the pages of the website!
2. A form can either be added to a menu or used as a link within the website.
a. To add a form as a menu item, it is going to be added the same way you add a page to a menu.
i. Go to Menu > Primary Navigation > Create New
ii. Enter Menu Text > Find Form Page > Enter parent if applicable > select Create
iii. The Form will appear as a Menu Item within your Menu Bar

1.      To add a Form as a link, select Edit on the Page that it is to be added to.
2.      Enter the text associated with the Form (typically the form name, ie. "Request an Evaluation")
3.      Select the Insert/Edit Link Tab on right hand side of tool bar
a. In the URL, enter the Form's path name (ie. "request-evaluation")

b. Text will now be hyperlinked to your form.
c. Select update page. Text will now link to Form.

Congratulations! Users can now fill out your form to gain more information from you, and you now have an increased opportunity to make contact with users and close more sales.

Next LogicClassroom Announcement: Email Marketing with Constant Contact

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Email marketing is still a staple of any robust real estate online marketing campaign. It is a part of yours?

In this month's LogicClassroom, learn how to fully utilize the potential of email marketing with tools like Constant Contact.

You market your business in every email you send - whether that email is to a hot lead or to a new contact. Knowing this, how can email marketing be used in your business' marketing strategy?

In this month's LogicClassroom, we'll cover:

Email marketing strategies, such as promotions, headlines, and email subject lines
How to increase customer loyalty and enhance client relationships
How to measure and analyze the results of your email marketing campaigns
A brief demonstration of a sample email marketing system, Constant Contact

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on February 8th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Client Praises Boston Logic: Thank You!

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Boston Logic recently received a glowing letter of praise from a client, and wanted us to share their kind words with you. We're happy to oblige!

To: The Staff at Boston Logic

From: Jody Pattison, Tri-State Realty Group

I wanted to take a few minutes and let everyone know how happy I am with my website! When I came to Boston Logic a year ago; I was a little overwhelmed. I was on a budget and knew I had to watch every penny.

I had a few different options for websites that were cheaper but they didn't have all the extra bells and whistles that Boston Logic offers. So being a little apprehensive at first was a natural reaction for me. However, after a year of allowing the real estate website to do its job; I am now producing at least 10 legitimate leads a month.

Last weekend I was contacted randomly through the real estate website (while my office is completely shut down and under construction) I was asked to see a property in Newton. This was a randomly generated lead from the real estate website Boston Logic built. I closed the deal in 48 hours and will receive a commission of almost $10,000 for only a few hours of work. (I know I sound like a infomercial...)

If anyone that comes to you guys with doubts or is on the fence; please give them my contact information and I would be glad to meet up with them anywhere or just simply talk with them over the phone and explain exactly why they should choose your company.

Bottom Line: One deal pays for the website. Its a no-brainer...I can absolutely say that now. If someone is serious about their business; they can't be without a it. Why not go with the best?

Sincerely,

Jody Pattison
Tri-State Realty Group

Want to increase your leads and accelerate your deal flow? Contact Boston Logic today to see what we can do for you!

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

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If you are a Boston Logic client, you’ve seen the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites. The LogicLeads system is the most effective way to stay organized, plan your time, and keep an eye on your pipeline. Now, we've upgraded the system to include CRM functionality that will help you convert leads into deals!

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

LogicClassroom: Intro To Google Adwords

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Thanks to all who came to our office and logged onto our LogicClassroom webinar, 'Intro into Google Adwords'. We had a great turnout, some interesting questions, and were excited to introduce another phase of real estate internet marketing to our clients.LogicClassroom | Intro to Google Adwords

View more presentations from Boston Logic.

This introductory class provides you with all the tips you need to begin your own PPC campaign and monitor your success. We talked about how to select and refine your keyword lists, about how to create effective ads and group similar ads, how to control your spending, and more!

Adwords is a complicated subject (and impossible to cover in detail in only 30 minutes!). We will be teaching more LogicClassrooms in the future to cover the advanced options and settings, and best practices for maintaining and revising your campaigns. We typically host LogicClassrooms on the second Tuesday of every month.

Subscribe to our RSS Feed or Atom Feed, follow us on Twitter, or Fan us on Facebook to stay up-to-date on future LogicClassrooms and other Boston Logic events!

LogicClassroom | Twitter for Business

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Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?! We're sorry we missed you! You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

Interesting marketing and traffic trends of Twitter
How & why to use Twitter for business
Best practices for marketing on Twitter
How to find more relevant Followers and retain them
How to link your Twitter with other accounts to strengthen your online brand
Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

Twitter for Business | LogicClassroom by Boston Logic

View more presentations from Boston Logic.

We host a different LogicClassroom via webinar and in our office every month! Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

Boston Logic Attends Networking Events, October 2010

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October was a busy month here at Boston Logic! We attended three large real estate conferences in October: the RE/MAX Fall Rally in Providence, the Inman Agent Reboot in Boston, and the Massachusetts Association of Realtors (MAR) Conference in Worcester.

The RE/MAX Fall Rally took place on October 6th in Providence, Rhode Island. What started as an early trip to set up at 7:00 a.m. became a great experience to reach out and talk to new client prospects. There was great discussion specifically around our Agent Sites, which are personalized web sites for individual agents on our Sequoia real estate website design platform.

We also talked about the importance of Search Engine Optimization, or SEO. We then attended the Inman Agent Reboot event which took place right in our backyard at the Hynes Convention Center in Boston. The conference was a full day event educating real estate agents on the importance of having a web presence, engaging with social media and SEO best practices. It was a great platform to discuss our offerings and specialties in real estate web design and marketing.

Our last conference this past month was the MAR Conference in Worcester, MA. Wielding sleek new company signage, Boston Logic set up for a great day of stimulating discussions on real estate and website design best practices. The trade show took place October 19th-20th, and attracted agents and brokers from all over Massachusetts. Additionally, Boston Logic President David Friedman gave a dynamic, in-depth presentation about Social Media for real estate marketing, and how you can use it to grow your business.

Interested in getting involved in the latest real estate marketing media, or are interested in strengthening your web presence with a new robust real estate website? Contact us today!

Realtors – Convert More Leads into Deals

It's all about the follow-up.

Learn more about how Boston Logic's Sequoia system can help you effectively manage your leads- sign-up for a no-pressure demo today!

Related Links:

Brokers | Propel Your Business into the New Year!

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Boston Logic: Stay Ahead of the Curve

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Help > Content Management System > Create a Form

Related Links:

Next LogicClassroom Announcement: Email Marketing with Constant Contact

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Client Praises Boston Logic: Thank You!

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LogicClassroom Announcement: Sequoia’s New CRM Upgrades

Related Links:

LogicClassroom: Intro To Google Adwords

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LogicClassroom | Twitter for Business

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Boston Logic Attends Networking Events, October 2010

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