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LogicClassroom: Intro To Google Adwords

Thanks to all who came to our office and logged onto our LogicClassroom webinar, 'Intro into Google Adwords'. We had a great turnout, some interesting questions, and were excited to introduce another phase of real estate internet marketing to our clients.LogicClassroom | Intro to Google Adwords

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This introductory class provides you with all the tips you need to begin your own PPC campaign and monitor your success. We talked about how to select and refine your keyword lists, about how to create effective ads and group similar ads, how to control your spending, and more!

Adwords is a complicated subject (and impossible to cover in detail in only 30 minutes!). We will be teaching more LogicClassrooms in the future to cover the advanced options and settings, and best practices for maintaining and revising your campaigns. We typically host LogicClassrooms on the second Tuesday of every month.

Subscribe to our RSS Feed or Atom Feed, follow us on Twitter, or Fan us on Facebook to stay up-to-date on future LogicClassrooms and other Boston Logic events!

LogicClassroom | Twitter for Business

Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?! We're sorry we missed you! You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

Interesting marketing and traffic trends of Twitter
How & why to use Twitter for business
Best practices for marketing on Twitter
How to find more relevant Followers and retain them
How to link your Twitter with other accounts to strengthen your online brand
Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

Twitter for Business | LogicClassroom by Boston Logic

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We host a different LogicClassroom via webinar and in our office every month! Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

Boston Logic Attends Networking Events, October 2010

October was a busy month here at Boston Logic! We attended three large real estate conferences in October: the RE/MAX Fall Rally in Providence, the Inman Agent Reboot in Boston, and the Massachusetts Association of Realtors (MAR) Conference in Worcester.

The RE/MAX Fall Rally took place on October 6th in Providence, Rhode Island. What started as an early trip to set up at 7:00 a.m. became a great experience to reach out and talk to new client prospects. There was great discussion specifically around our Agent Sites, which are personalized web sites for individual agents on our Sequoia real estate website design platform.

We also talked about the importance of Search Engine Optimization, or SEO. We then attended the Inman Agent Reboot event which took place right in our backyard at the Hynes Convention Center in Boston. The conference was a full day event educating real estate agents on the importance of having a web presence, engaging with social media and SEO best practices. It was a great platform to discuss our offerings and specialties in real estate web design and marketing.

Our last conference this past month was the MAR Conference in Worcester, MA. Wielding sleek new company signage, Boston Logic set up for a great day of stimulating discussions on real estate and website design best practices. The trade show took place October 19th-20th, and attracted agents and brokers from all over Massachusetts. Additionally, Boston Logic President David Friedman gave a dynamic, in-depth presentation about Social Media for real estate marketing, and how you can use it to grow your business.

Interested in getting involved in the latest real estate marketing media, or are interested in strengthening your web presence with a new robust real estate website? Contact us today!

MAR Conference 2010 Presentation: Social Media for Realtors

The following presentation was given by Boston Logic President, David Friedman, at the talk he gave at the MAR Conference 2010. He discussed the use of social media for real estate marketing campaigns, and how to utilize these profiles to provide actionable results.

MAR Presentation 10.2010: Social Media for Realtors

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For more information on Boston Logic's real estate SEO services or any additional questions, contact us!

Logic Classroom Presentation | Blogging 2.0

If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

Logic Classroom | Blogging 2.0

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Why Real Estate Agents Need a Web Presence

For those of you who haven't latched on to our amazing new real estate agent sites, you may be wondering why you even need one. After all, you've gotten this far with your successful real estate business, why need an impressive web site for real estate internet marketing purposes at all?

Unfortunately, you may be missing out on potential leads - not only is the internet a prime source for potential buyers to find real estate, according to the Profile of Home Buyers and Sellers for 2009, 94% of people looking for a home use the internet for the home-buying process. So you need a website because the internet is where your market is going to find places and people like you!

If you're not convinced yet, here are some more reasons you should push for a new real estate website and engage in real estate SE O:

1) Buyers looking to the internet. As we mentioned, a whopping 94% of buyers are turning to the internet as their first means of search. Knowing this, will they be able to find you?

2) Real Estate SEO Ranking. It's not enough to just have a website. Users will most likely conduct a search with their search engine of choice, like Google. When they perform a search in your specialty or demographic, does your name pop up? Does it pop up before page 3? The more you optimize your website and blog with fresh content, the greater chance that you have to climb the rankings of search results.

3) You have a split second to make an impression. So a buyer has located your website through a search engine: now what? Do they stay and click around, or "bounce" off of your website? A real estate website design that outlines a company or agent's credentials and has helpful modal search windows is important. Your challenge is to keep viewers engaged and clicking through your website: so make sure you have professional images, a sleek format, and dynamic website content!

4) Advertise your website online. SEO is a great way to get started with your real estate online marketing strategy, but paid advertisements can get you even more exposure to your target market. You can use Pay Per Click (PPC) advertising, where you can have great control over who sees your ad for what keyword prompts. You also only pay per each click your ad receives, which would ideally be attracting those interested in your real estate services.

5) Generate leads online. The last major selling point is that just because you have a website, does not mean that you can expect qualified leads to come to you. You can liken this to a real estate agent sitting by the phone waiting for it to ring - it just doesn't happen! You need to not only find leads, but also convince the lead that you are the agent for them. You can recruit these leads online, and using a Boston Logic's cutting edge Real Estate Website can give you great efficiency with lead management.

Logic Classroom | Understanding Long Tail Keywords

If you missed last night's LogicClassroom on Understanding Long Tail Keywords, please enjoy the slideshow from our presentation.

In this classroom we discussed the difference between generic 'Head' keywords and 'Long Tail' keywords, and what they mean for your Search Engine Optimization.

We talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.

We also covered the basics of what a good SEO Keyword Strategy should include, and how to monitor and adjust your campaign as you go!

Logic Classroom | Understanding Long Tail Keywords

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What Makes Real Estate Companies Grow

When you get to the bottom of it all, real estate companies can grow one of two ways.

First, they can raise their head count. If we assume an average number of deals/agents - then the more real estate agents on your roster, the more real estate sales your real estate company will be a part of and the more commissions the company will receive. You can raise your head count by hiring more real estate agents or by buying other real estate companies. Sounds simple enough. Revenue is pegged to headcount.

Alternatively, a company can work to make ALL of their agents more effective. Remember that average number of deals per agent. Well, let's assume that the company doesn't want to hire more agents, just have their agents do more deals. The goal would be to raise that average. If your agents are doing 10 deals/year, on average, and you raise the average to 12, all else being equal, the office will make more money. By the way, so will the agents!

This somewhat assumes that the office is working on a classic split model - or does it?

Let me propose something radical. The best way to hire more agents is to have successful agents at your office. If your company has a reputation of making agents successful, then agents will want to work for you! Then it doesn't matter if you're on a desk fee model or a split.

Broker/owners, just imagine - instead of having 25 agents who do $50MM in transactions/year. You only have 10 - and they do the same sales volume! Sounds easier to manage, doesn't it. Or even better. Imaging you had 25 agents, 10 of them did $50MM and get a better split, the other 15 do another $50MM. You win either way.

So, how do you get your agents to produce more. Well, this isn't rocket science. First, they need leads. They need buyers and sellers reaching out to them. The office needs to be noticed. You have to stand out from the other guys in town. Next, you need to give your agents the tools they need to close deals with those leads. I'm talking about lead management, I'm talking about online marketing, I'm talking about social media and a great real estate website to serve as the foundation for it all.

If all you do is work on hiring agents and you don't give them the tools to succeed, they will come and go. They will under perform. Agents thirst for support, they want leads, and they want a company that gives them both. Real Estate agents will stand by a company that helps them succeed. If the agent was making $50,000/year at their last company and is making $60,000/year at your company, they're likely to stick around.

Also, the agents in town will take notice. They'll see your brand and your agents involved in lots of sales, on dozens and hundreds of yard signs. The agents will want to work for your company because you have the best website and your site has the best search engine placement.

Our clients see it all the time. Agents today want to work with a company that gives them what they need. They want a brokerage that provides leads and promotes their services.

The result is simple. The broker wins, the agents win, everybody wins.

Next Logic Classroom: Beyond the Basics of Google Analytics

Please join us Tuesday, May 11th at 5PM for our Logic Classroom presentation on Google Analytics.

Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.

Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is. Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

Logic Classroom 4.13.10: Maximizing Lead Conversion

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also talked about lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Logic Classroom - Maximizing Lead Conversion

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We host a new LogicClassroom on the second Tuesday of every month. Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

LogicClassroom: Intro To Google Adwords

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LogicClassroom | Twitter for Business

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Boston Logic Attends Networking Events, October 2010

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MAR Conference 2010 Presentation: Social Media for Realtors

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Logic Classroom Presentation | Blogging 2.0

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Why Real Estate Agents Need a Web Presence

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Logic Classroom | Understanding Long Tail Keywords

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What Makes Real Estate Companies Grow

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Next Logic Classroom: Beyond the Basics of Google Analytics

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Logic Classroom 4.13.10: Maximizing Lead Conversion

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