Next LogicClassroom Announcement: Befuddled By Your Bounce Rate?

We hope you can join us Tues. August 10th at 5:00 pm for our LogicClassroom on Understanding your Website's Bounce Rate.

You've been receiving your Monthly SEO Reports from Boston Logic (if you're signed up with us for one of our SEO / Social Media campaigns), or have been dutifully checking your Google Analytics for your real estate websitehttp://www.sequoiarealestatesolutions.com each month. You may have noticed your website's "Bounce Rate", but do you know what a bounce rate is, or what it can mean to your marketing efforts?

In this LogicClassroom, we'll discuss what a Bounce Rate is, and what it can tell you about your
website. We'll discuss what you can do to decrease your website's bounce rate, and how to encourage users to become more interactive with your real estate website. We'll also help you to understand what an ideal bounce rate should be for your website's market. We will cover real estate SEO techniques you can use to tweak your website to attract more relevant search results so that users can browse your site for exactly what they are looking for more easily. The longer you can retain a user, the more likely they are to contact you for your services!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm on August 10th, 2010.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

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by Ashley

Posted on July 29, 2010 Filed Under Help, LogicClassroom, Real Estate SEO, Real Estate Website, Strategy, Webinar, leads | Leave a Comment

July LogicClassroom: SEM and Personal Branding

Our latest LogicClassroom and Webinar delved into some crucial real estate internet marketing concepts and tips for real estate agent personal brand and Search Engine Marketing.

For example: did you know that Facebook is now the #1 most visited site on the web, now surpassing Google? We learned how your future real estate clients are also increasingly expecting you and your business to have a social media accounts, as approximately 94% of your potential real estate leads are using the internet as their first search in their next home or apartment search.

Logic classroom: Personal branding and Search Engine Marketing

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David Friedman, Boston Logic's president and LogicClassroom's presenter, discussed personal branding strategy by breaking it down to two questions: What impression do you currently have with your market? What impression do you want to make?

The importance of blogging was also touched upon - having a blog and writing posts is simply not enough to have an effective web presence. You should stay focused on a particular blog topic (i.e., you may be a realtor specializing in Newton Real Estate) - and after you have identified this niche, it's important to interact with your online community: read other blogs in your niche, add comments, and respond to comments on your blog posts.

The slides for this LogicClassroom are now available to browse at your convenience on SlideShare. Read all about the above mentioned real estate SEO tips, additional social media web strategies, blogging recommendations and much more!

Our next LogicClassroom will be August 10th at 5pm. Check back frequently for our next topic announcement!

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by Ashley

Posted on July 15, 2010 Filed Under Facebook, LogicClassroom, Personal Branding, Search Engine Marketing (SEM), Strategy, Webinar, real estate, real estate internet marketing, social media | Leave a Comment

Next LogicClassroom Announcement: Personal Branding and SEM

Please join us Tuesday, July 13th at 5PM for our Logic Classroom on Personal Branding and Search Engine Marketing (SEM)

You may have attended a previous LogicClassroom on Search Engine Marketing where we explored the basics. Now we are going to take SEM to the next level by incorporating the principles of personal branding. We'll demonstrate how these online techniques work seamlessly to help you market yourself and your business.

Your personal brand shapes how others actually see and find you, and this is especially important to potential customers. With the right understanding of how personal branding works, you can position yourself as a trusted adviser, subject matter expert, or successful entrepreneur: it's entirely up to you! So make sure to stop by or log on and learn how personal branding and search engine marketing work together. The results are closer than you may think.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing and personal branding to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

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by Katrina

Posted on June 18, 2010 Filed Under LogicClassroom, Personal Branding, Search Engine Marketing (SEM), Strategy, Webinar, real estate, real estate internet marketing | Leave a Comment

Logic Classroom from 6.8.10: Keeping Up with Facebook

Thank you to everyone who attended our last Logic Classroom on June 8th.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan'). We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists. Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it. This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

UPDATED: Leveraging Facebook for your Business

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We host a new LogicClassroom on the second Tuesday of every month. Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

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by Angela

Posted on June 9, 2010 Filed Under Facebook, Help, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, real estate, real estate internet marketing, social media | Leave a Comment

Boston Logic Classroom Reminder: Keeping Up with Facebook!

This is a reminder to please join us Tuesday, June 8th at 5PM for our Logic Classroom on Facebook's latest updates. You now have more control than ever over your profile, who views it, and what they see!

Facebook, an integral aspect of any real estate internet marketing campaign, hasn't stopped growing - and neither should you. Recent privacy setting upgrades to the Facebook platform make it easier for you to control who sees what. If you have been to one of our Facebook training sessions, you probably know the basics, but in this LogicClassroom, we're going to take it to the next level.

Utilizing Facebook for your business strategy can be implemented by almost anyone with a little time and discipline. We'll talk about how to shape these campaigns and methods, and how to streamline the production effort required for your real estate internet marketing campaign.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize real estate SEO and other means of search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

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by Angela

Posted on June 4, 2010 Filed Under Facebook, LogicClassroom, Strategy, What's New, real estate, social media | Leave a Comment

Next Logic Classroom: Beyond the Basics of Google Analytics

Please join us Tuesday, May 11th at 5PM for our Logic Classroom presentation on Google Analytics.

Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.

Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is. Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

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by Ashley

Posted on April 28, 2010 Filed Under Email Marketing, LogicClassroom, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, lead generation, leads | Leave a Comment

Logic Classroom 4.13.10: Maximizing Lead Conversion

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also talked about lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Logic Classroom - Maximizing Lead Conversion

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by Angela

Posted on April 15, 2010 Filed Under Email Marketing, LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m. for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

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by Angela

Posted on April 12, 2010 Filed Under Email Marketing, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Webinar, What's New, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 3.9.10: Email Marketing

Thank you to everyone who came to our latest LogicClassroom session on Effective Email Marketing! We learned about what exactly makes an effective email marketing campaign. We also delved into message composition, re-purposing content, judging effectiveness, and discussed how email marketing can compliment well-planned SEO and Social Media campaigns.
Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Logic Classroom Effective Email Marketing

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Our next LogicClassroom will be on April 13th on Maximizing Lead Conversion. Please email Katrina if you would like to attend.

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by Ashley

Posted on April 9, 2010 Filed Under Email Marketing, LogicClassroom, Strategy, lead generation, leads, social media | Leave a Comment

LogicClassroom Session on SEM 101

Thank you to everyone who came to our latest LogicClassroom session on Search Engine Marketing 101! We explored the basics of SEM, including search engine optimization and pay-per-click advertising. We learned how these tactics help you bring traffic to your site from the major search engines.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on 3/9/10. Learn how agents and brokers can create effective and engaging email marketing. Please email Katrina if you would like to attend.

LogicClassroom SEM 101

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