You may have heard the Long Tail term in the past as it applies to optimizing your real estate website, but what does it really mean? How has it changed or improved in the years since the concept's introduction in 2008? And is it still a viable theory today?

In September's LogicClassroom, we'll answer these questions and more, as well as give you a quick refresher (or introduction!) course on the basics of optimization and real estate SEO. The internet has changed the way that businesses think about real estate internet marketing, and you should be up to speed. You need to understand The Long Tail, while also being able to achieve a balance with it in your online marketing campaign - and we can help!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

You've been receiving your Monthly SEO Reports from Boston Logic (if you're signed up with us for one of our SEO / Social Media campaigns), or have been dutifully checking your Google Analytics for your real estate website each month. You may have noticed your website's "Bounce Rate", but do you know what a bounce rate is, or what it can mean to your marketing efforts?

In this LogicClassroom, we'll discuss what a Bounce Rate is, and what it can tell you about your
website. We'll discuss what you can do to decrease your  website's bounce rate, and how to encourage users to become more interactive with your real estate website. We'll also help you to understand what an ideal bounce rate should be for your website's market. We will cover real estate SEO techniques you can use to tweak your website to attract more relevant search results so that users can browse your site for exactly what they are looking for more easily. The longer you can retain a user, the more likely they are to contact you for your services!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. The class begins at 5pm on August 10th, 2010.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online. We look forward to seeing you there!

You may have attended a previous LogicClassroom on Search Engine Marketing where we explored the basics. Now we are going to take SEM to the next level by incorporating the principles of personal branding. We'll demonstrate how these online techniques work seamlessly to help you market yourself and your business.

Your personal brand shapes how others actually see and find you, and this is especially important to potential customers. With the right understanding of how personal branding works, you can position yourself as a trusted adviser, subject matter expert, or successful entrepreneur: it's entirely up to you! So make sure to stop by or log on and learn how personal branding and search engine marketing work together. The results are closer than you may think.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing and personal branding to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan').  We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists.  Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it.  This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

Facebook, an integral aspect of any real estate internet marketing campaign, hasn't stopped growing - and neither should you. Recent privacy setting upgrades to the Facebook platform make it easier for you to control who sees what. If you have been to one of our Facebook training sessions, you probably know the basics, but in this LogicClassroom, we're going to take it to the next level.

Utilizing Facebook for your business strategy can be implemented by almost anyone with a little time and discipline. We'll talk about how to shape these campaigns and methods, and how to streamline the production effort required for your real estate internet marketing campaign.

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize real estate SEO and other means of search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.

Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is.  Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!