LogicClassroom Presentation Slides: Email Marketing

Logic classroom: Email marketing with Constant Contact

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Thanks to all who attended our webinar on email marketing with Constant Contact this Tuesday. We learned about some of the most cutting-edge information about email marketing today: including email marketing challenges today, and some great marketing strategies for 2011 and beyond.
We also took attendees on a tour of Constant Contact email marketing software: we demonstrated how to create an email, and how to utilize Constant Contact's great analytics tools to analyze the success of their real estate email marketing campaigns.
Please stay tuned for our next LogicClassroom on March 8th at 5:00pm, by company president David Friedman!

by Ashley

Posted on February 8, 2011 Filed Under Email Marketing, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, SEO Strategy, Social Media, Web Analytics, Webinar | Leave a Comment

Next LogicClassroom Announcement: Email Marketing with Constant Contact

Email marketing is still a staple of any robust real estate online marketing campaign. It is a part of yours?

In this month's LogicClassroom, learn how to fully utilize the potential of email marketing with tools like Constant Contact.

You market your business in every email you send - whether that email is to a hot lead or to a new contact. Knowing this, how can email marketing be used in your business' marketing strategy?

In this month's LogicClassroom, we'll cover: real estate email marketing strategy

  • Email marketing strategies, such as promotions, headlines, and email subject lines
  • How to increase customer loyalty and enhance client relationships
  • How to measure and analyze the results of your email marketing campaigns
  • A brief demonstration of a sample email marketing system, Constant Contact

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on February 8th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on January 27, 2011 Filed Under Email Marketing, Email Marketing Classes, Lead Capture, Lead Generation, LogicClassroom, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Webinar, What's New | Leave a Comment

LogicClassroom Slides: Sequoia’s New CRM

Thanks so much to all who attended our most recent classroom on Tuesday evening on Sequoia's New CRM! If you missed the LogicClassroom, here are the presentation slides.

At the LogicClassroom, we learned that CRM stands for "Customer Relationship Manager", and how important it is for real estate agents and brokers to have a strong CRM system in place to manage their leads. We took a tour of the new CRM dashboard on Sequoia, and delved into just a few of the new components now available, including Event and Task Management.  Our sales guy, Pat, demonstrated how brokers can see all leads and agent stats, which can help their brokerage running smoothly.

Logic classroom - Sequoia's New CRM

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Along with using the CRM system itself, we also learned some important real estate website qualities that lead to CRM success. For example, did you know that websites with blogs get 88% more leads than those who do not blog? Additionally, social media presence has  increasingly influenced business success - and if you aren't on Facebook, than you are missing out - real estate agents' market share is on Facebook, as over 37% of users are over the age of 35, and over 1/2 the users of Facebook are over 25. Which is just the rental and house-seeking market that is perfect for real estate agents!
Bottom Line: In order to achieve CRM success, you need to commit to the system. It may be difficult as there are those who are resistant to change, but utilizing the tools and data available to you in the Sequoia CRM system will help get all agents in the cloud and thus lead to a more successful business.
Want more information on Sequoia, or would you like to schedule your own demo of the system? Contact our sales team at sales@bostonlogic.com to get started, or give us a call at 617-266-9166.
Stay tuned to find out the topic on the next LogicClassroom, and how to sign up!

by Ashley

Posted on January 13, 2011 Filed Under Blogging, Blogs, Facebook, LogicClassroom, Real Estate Lead Generation, Real Estate Marketing, Real Estate Software, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, Social Media, Webinar, What's New | Leave a Comment

LogicClassroom Announcement: Sequoia’s New CRM Upgrades

If you are a Boston Logic client, you’ve seen the recent upgrades to the LogicLeads component of our Sequoia Real Estate Web Sites. The LogicLeads system is the most effective way to stay organized, plan your time, and keep an eye on your pipeline. Now, we've upgraded the system to include CRM functionality that will help you convert leads into deals!

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Real estate CRM

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on January 3, 2011 Filed Under Lead Capture, Lead Generation, LogicClassroom, Real Estate Lead Generation, Real Estate Website Design, Real Estate Websites, Sequoia Real Estate Solutions, Webinar, What's New | Leave a Comment

LogicClassroom: Intro To Google Adwords

Thanks to all who came to our office and logged onto our LogicClassroom webinar, 'Intro into Google Adwords'. We had a great turnout, some interesting questions, and were excited to introduce another phase of real estate internet marketing to our clients.LogicClassroom | Intro to Google Adwords

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This introductory class provides you with all the tips you need to begin your own PPC campaign and monitor your success.  We talked about how to select and refine your keyword lists, about how to create effective ads and group similar ads, how to control your spending, and more!
Adwords is a complicated subject (and impossible to cover in detail in only 30 minutes!).  We will be teaching more LogicClassrooms in the future to cover the advanced options and settings, and best practices for maintaining and revising your campaigns.  We typically host LogicClassrooms on the second Tuesday of every month.
Subscribe to our RSS Feed or Atom Feed, follow us on Twitter, or Fan us on Facebook to stay up-to-date on future LogicClassrooms and other Boston Logic events!

by Ashley

Posted on December 15, 2010 Filed Under Google, Google Adwords, Lead Capture, Lead Generation, LogicClassroom, Online marketing, Online Marketing Classes, Pay Per Click Ads, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Optimization, Real Estate SEO, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Strategy | 3 Comments

Next LogicClassroom Tomorrow Night: Intro to Google Adwords

Join us tomorrow, December 14th at 5pm for Boston Logic's next LogicClassroom, which will teach you the basics of PPC, and how to get started with online advertising.

real estate marketingIf you want to reach a large audience with paid advertising, today your real estate marketing money is most effectively spent in online advertising PPC (Pay-Per-Click) Campaign. PPC Ads are a great way to get your website to show up on the first page of the Search Engine Results for search terms related to your products or services almost instantly.

In this concise, 1/2 hour, FREE LogicClassroom, we will cover how to create a PPC Adwords Campaign, various ads, choose your keywords, monitor your success, and much more!  If you want more web traffic FAST, you won't want to miss this LogicClassroom!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on December 14th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on December 13, 2010 Filed Under LogicClassroom, Online Marketing Classes, Pay Per Click Ads, PPC, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Search Engine Marketing, Search Engine Marketing, SEM, SEO Strategy, Webinar | 1 Comment

LogicClassroom | Twitter for Business

Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?!  We're sorry we missed you!  You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

  • Interesting marketing and traffic trends of Twitter
  • How &  why to use Twitter for business
  • Best practices for marketing on Twitter
  • How to find more relevant Followers and retain them
  • How to link your Twitter with other accounts to strengthen your online brand
  • Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

We host a different LogicClassroom via webinar and in our office every month!  Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

by Angela

Posted on November 16, 2010 Filed Under Lead Capture, Lead Generation, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Optimization, Real Estate SEO, Search Engine Marketing, SEO Strategy, Social Media, Social Media Classes, Social Media for Business, Social Media Marketing, Twitter, Twitter Marketing, Webinar | 2 Comments

LogicClassroom Announcement: Twitter for Business

If you are considering utilizing Twitter for your business and don't know how to get started, or would like some tips to make the most out of your online profile, be sure to check out our next LogicClassroom on November 16th at 5pm.

Businesses are using online social networking to develop relationships and create sales opportunities more and more each day. Each website design offers different opportunities and challenges to sharing information and reaching prospects.

In order to effectively leverage Twitter for your real estate internet marketing campaign, you need to develop an action plan and utilize Twitter applications and tools, such as TwitterFeed, Twellow, TweetChat, TweetDeck, the list goes on.

In this concise, 1/2 hour LogicClassroom, we will talk about building a following, the rules of engagement for Twitter, syndicating your content to Twitter, and much more!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on November 16th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on November 3, 2010 Filed Under LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, SEO Strategy, Social Media, Social Media Marketing, Twitter, Twitter for Business, Webinar, Website Design | 1 Comment

Logic Classroom Presentation | Blogging 2.0

If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing.  This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

by Angela

Posted on October 13, 2010 Filed Under Blogging, Blogging Classes, Blogs, Email Marketing, Facebook, Lead Capture, Lead Generation, LogicClassroom, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Optimization, Real Estate SEO, Real Estate Websites, Search Engine Marketing, SEO Strategy, Social Media, Twitter, Webinar, Wordpress Blog, Yelp | 1 Comment

LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Enhance your knowledge and expand your understanding of real estate internet marketing with our latest LogicClassroom on Blogging, 2.0!

Blogs have come a long way since their inception, and are now a necessary aspect of a successful marketing plan for any business website design desiring to create unique web content and reach potential clients and customers on the web. But writing high-quality content is only half the battle!

In this concise, 1/2 hour, FREE LogicClassroom, we will cover what Bloggers need to know in order to integrate and syndicate their content to stay current with the Web 2.0 world. We will cover the basics about Blogging Best Practices, methods of syndication, and will teach you how get the great blogs that you create noticed!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on October 12th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

by Ashley

Posted on October 5, 2010 Filed Under Blogging Classes, Boston Logic, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Web Design, Real Estate Web Site, Real Estate Website Design, Real Estate Websites, SEO, SEO Strategy, Social Media, Webinar, Website Design | 1 Comment

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