Boston Logic Blog Header
June 28, 2018

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate buyer personas.  Buyer personas (also known as customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on […]
April 12, 2018

7 Real Estate Website Metrics to Understand Your Site’s Performance

As a real estate marketer, you know that today, no one can realistically stand up to the competition without a website. But simply having a site to showcase your brokerage and your listings is just the beginning. You might be looking at your site, thinking “now what?”  As modern and sleek as your site may be, the design is only the first piece to an even greater puzzle. In order to truly know how your […]
March 13, 2018

7 Real Estate Marketing Trends to Pay Attention to in 2018

With real estate technology getting so much air time, it can be overwhelming to decide what new tools to adopt and where to spend those precious marketing dollars. The first step, is to consider your performance over the past year to determine what has worked, and what hasn’t. Understanding your data is key to determining which new marketing trends to try out in 2018. That being said, here are 7 real estate marketing trends that […]
December 8, 2017
Workflow Muscle

5 Ways Workflows Add Major Muscle To Your Real Estate CRM

Do you spend several hours every day tending to repetitive duties like answering emails, taking phone calls and managing tasks? If so, you’re not alone. Time management is a challenge for any professional in today’s digital world where tasks can come at you from both online and offline sources.
August 2, 2016

How to Create a Content Calendar [Template Included]

You’ve heard time and again that creating content is a requisite to growing a successful business. There’s always that trite saying, “content is king” popping up on blogs to remind you (hey, wait a minute…). But, as overworked as that statement may be, today, it’s never been more true. It’s a motto held by many a marketer, and in real estate, it’s no different. Buyers and sellers are everywhere, and they’re looking online to your website for […]
July 12, 2016

Creating Campaign Parameters in Google Analytics

Creating and measuring campaign parameters in Google Analytics allows you to identify the ad and email campaigns that send traffic to your site and easily measure conversions. For example, if you are running ads with different calls to action or images, you can see which format drives more people to your site or yields more downloads, etc. There are 3 steps to take in order to effectively gather this data: Building Custom URLs The first […]
July 6, 2016

How to Create Customer Personas that Help you Close More Deals

We’ve got another eBook for you! Want to know how you can connect with the people who are most likely to work with your brokerage? Read on; the following is an excerpt from our latest edition: “Creating Customer Personas for your Brokerage.“ Creating customer personas takes a little bit of research. But the results you see from your marketing when you are always delivering the right people the right information is worth it. When creating […]
June 9, 2016

Adwords Ad Terms for Your Marketing Directors

Many marketers and marketing directors in the real estate industry are weary of diving head first into Google Adwords advertising for a couple of reasons: 1. It’s a spending risk that they are just not comfortable taking. 2. The platform can seem so overwhelming and too confusing to truly grasp. These are completely valid concerns. BUT they shouldn’t be roadblocks in the journey to a marketer’s Adwords success. Sure, there may be some hiccups along the […]
June 3, 2016
content and context

Context + Content = <3. Incorporating Context into your Content Marketing

To most real estate professionals, it’s pretty clear that creating need-to-know, educational content is a must to draw in buyers and sellers and close those deals. And that’s it, right — create it and wait for the magic to happen? Well, not so much. There’s another piece to the puzzle that marketers in any industry need to fit into their content strategy: context. If a piece of content isn’t contextually relevant to the person reading […]