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March 21, 2016

Lookalike Lists – The Hot New Way to Extend your Reach

Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
March 16, 2016

How to use Marketing Automation to Grow your Business

Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]
March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
February 26, 2016

The Power of Smart Lists

Managing lists is tedious; no one really wants to do it, especially in real estate when they can seem overwhelming. Wouldn’t it be great if someone, or something, could manage your lists for you? Now you don’t need to go and hire an intern, that’s not what I’m implying. There is a simpler solution: Smart List. With just a few clicks on your part, you can create a Smart List that will do all the […]
February 19, 2016

Marketing Automation Tips and Tricks for your Real Estate Marketing Toolbelt

It’s 2016 and we thought our eBooks could use a facelift. The following is an excerpt from our latest ebook “Marketing Automation: Tools and Tips Every Real Estate Professional Should Have in their Arsenal.” If you like this post, download the eBook for free and read on! What is Marketing Automation? Marketing automation refers to software and practices that allow you to automate and streamline your marketing efforts to increase your efficiency. At it’s best, marketing automation […]
February 12, 2016

Why Work with a Marketing Agency? Here are 4 Reasons [Part 2]

Recently, we shared part one of our two part series on outsourcing your marketing. Now we’re back with part two, covering even more reasons to work with a marketing agency! Here are two more reasons to work with a marketing agency; let’s dive in: 3. You think your current print publications are enough Back in the day, superior real estate marketing involved professional-level listing sheets, weekly snail mail updates, and perhaps getting your listings published in the […]
February 11, 2016

Why Work With a Marketing Agency? Here are 4 Reasons [Part 1]

This is part one of a two part post. Look out for part two coming later this week! Deciding to enlist the help of an external marketing agency can be a tough decision. After all, how can a group of strangers really understand how your business operates? However, utilizing superior marketing techniques can make or break the growth of your brokerage. Whether you need more leads, better qualified leads, or would just like a more focused […]
February 4, 2016

3 Ways to Boost your Referral Game

How many times have you heard the phrase “get your head in the game?” Maybe you’ve heard this from a coach, your boss or even from yourself in a moment when things were just not going as planned. Whatever the case, we know it means it’s time to step it up. So get ready because you’re about to hear this once again – it’s time to get in the game – the referral game that is. What […]
January 7, 2016

4 Tips to Reach your Marketing Goals in 2016

According to Forbes, only 8% of people achieve their New Years resolutions. How did they come to this conclusion? Not sure, but I can take a guess why most resolutions fail. They are too lofty and not planned out well. If one of your 2016 goals are to grow your brokerage, a good start is to focus on your marketing efforts and here are some tips to get started: Tip 1: Plan a content strategy […]