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New User Enhancements for Sequoia

We've got two new upgrades to Sequoia's user interface that we think will help you better leverage the platform from the back-end...

New 'Help?' Links

As you navigate through the back-end of all your Sequoia pages to alter Settings, create site pages, set-up forms, run reports, or track deals - you'll notice the new Help links next to all page headers. Each Help link is set-up to direct you to the corresponding page of our interactive User Guide. Each section will explain how to effectively use and leverage a specific Sequoia tool, feature, or general functionality.

It's very important to us that all of our client's are able to easily and effectively use all that Sequoia has to offer, so we are always open to feedback on the system's ease-of-use. Please contact Client Support for any suggestions, comments, or questions you might have- we're here to Help!

New Lead Report Interface!

Our development team has given the Lead Reports function a nice face-lift for 2012...here are a few changes you'll notice:

1) In addition to the line graphs previously shown you will also see bar graphs within, representing each Lead Creation Type (i.e. Modal, Dynamic Form, Inquiry, etc.) and Lead Type (i.e. Buying, Renting, Selling, etc.), depending on what you choose to filter.

2) You now have the ability to mouse over your Lead Type sections and dates to see a quick 'total' pop-up.

3) If you choose to filter by a date range that's too large for the screen to show, you can easily navigate back to previous weeks, or view a condensed graph of the entire range.

4) If you choose to Group your Leads by 'Total', Sequoia will generate an dynamic pie chart, giving you a digestible view of how the Lead Types break down as percentages of your total.

We hope this helps- let us know what you think!

Attend a Weekly Training to Learn More About Leveraging All Of Sequoia's Benefits

More System Upgrades for Sequoia!

The development team at Boston Logic has been working to fine tune Sequoia's robust Lead Management/CRM system, from the back end to the front. We know our LogicLeads component serves as the backbone for our client sites in tracking and nurturing new leads, managing and communicating with existing clients, and gaining comprehensive transaction intelligence.

Visit our interactive User Guide for help leveraging the LogicLeads CRM or sign-up for a weekly refresher training! Our Webinar trainings are Tuesday's at 10am and Thursdays at 2p.

LogicLeads Enhancements

We’ve added an icon on the lead’s details page that indicates if the lead has opted out of Daily Email Updates – very helpful for making sure you don’t accidentally send emails to a lead who has opted out. We’ve also added the ability to turn on a Captcha for the Sign Up and Contact pages on your Sequoia site - this is to prevent spam signups, and it works extremely effectively. We use Google’s reCaptcha, the most trusted and widely used Captcha tool on the market.

We’re also now tracking the Luxury Building or Development that a lead is captured on when they sign up through the modal window on the property’s details - this information is displayed in the lead’s History. In addition, we’re tracking the CMS page or sales Town Page that leads sign up on and showing that info in Lead History as well. What’s more, we are now tracking and showing the search terms that leads used to find your Sequoia site – a great way to see how effective your online marketing campaign is and what your leads are really after when they first come to you!

MLS Updates

In addition to the Lead Management enhancements, our dev team has completed an update to the MLS.
Sequoia users will now see that MLSPIN listings are showing full details on the front-end of their site for logged-in users.

MLSPIN now allows us to show all listing data to leads who are logged into their accounts - so we have added the full suite of info to property details pages in order to give the most info possible to users of your Sequoia website.

Stay tuned for more great Sequoia feature updates, and contact support for any questions you might have!

Sequoia System Updates!

Feature Enhancements & Performance Upgrades

Boston Logic's development and design teams have been working on some key Sequoia System performance and feature upgrades that will propel our clients' business into the new year. Here's just a portion of what you can expect from the latest release:

LogicCMS (Content Management System):

◦   Trigger the Modal Lead Capture window on any page
◦   Export Dynamic Form submissions in a CSV file
◦   Enter a default page description for your meta data

Having the ability to trigger the Modal Lead Capture on any page within your site gives you yet another way to build lead acquisition mechanisms. If there's content that users want to read or see on a page, you can ask them to sign in before accessing it. It's also great functionality if you want to restrict special content to registered users/leads. Since Sequoia is able to track which page each lead signs up on, you now have better intelligence about that lead (i.e. what they're looking for and specifically which types of content they're interested in). This will only help you nurture a better relationship with that lead in converting them into a loyal client.

The added export tool for Dynamic Forms functionality lets users generate downloadable summaries of form submissions through the site. Jonathan Ufland, a new Sequoia user and Broker at Prudential Unlimited Realty, commented on the new tool,

"I love what you did on the export for dynamic forms. It works fantastically and will definitely help us with the adjustment to the new system."

New Search Improvements:

◦ Allow leads to create a 'Daily Search' email from the sign-up modal
◦ Property Details and Search Results now show the neighborhood for a property in the address

We’ve added an option to the lead signup modal to automatically create a Daily Email Update from the search the lead just performed. There is now a check-box on the modal signup window to automatically create the daily email update. We save the search with the name “My first property search” so you and your clients know which search was saved during modal lead capture.

Property Details and Search Results now show the neighborhood for a property in the address section – this not only gives a more precise description at a glance, it puts valuable information on the location of the listing right in the H1 tag for the details page – this is GREAT for long-tail searches.

Social Media Updates:

Our Share buttons for all pages now share the page you are on, not just the homepage for the site. We’re now automatically adding a Share tool to property details pages if your site does not have the Share tool shown in the header. Also, Brokers now have the ability to edit any Sequoia blog post, not just their own blog posts.

System Performance Upgrades:

If you've noticed your search results, Town Pages, Luxury Buildings and MLS property photos loading even faster than they did before - it's not the holiday madness setting in, it's really happening! Search engines take page load speed into account when ranking your pages in their results. So, if you want to rank higher in Google, having pages that load faster will help you achieve your goal. Our development team regularly dedicates resources towards making all of our sites load faster - just one of the benefits of being on the Sequoia website platform!

For more information about all of Sequoia's great features and functionality, check out our interactive User Guide or attend one of our weekly refresher trainings

Latest Sequoia Feature Enhancements!

Our development team has worked through countless beach days to round out the Summer with some key feature enhancements to the Sequoia System Platform. From design improvements, to social sharing tools, to user-friendly front and back-end upgrades, Boston Logic's techies have run the gamut in Sequoia Platform enhancements for optimal system performance. Here are the highlights:

Design

We've added the ability to use custom fonts in any of our design themes. We no longer have to be tethered to the "web-standard" list - by embedding custom fonts, we can now use whatever typeface you want in designing your new site. This lets us match the font on your Sequoia website exactly to your offline collateral, and means that you are limited in style only by your imagination.

Social Sharing

In addition adding the LinkedIn share button (which will also now be tracked in Google Analytics), we combined all social media share buttons (Facebook, Twitter, Google +1, and LinkedIn) to display in a "tooltip" as a single "Share this Site" or "Share this Page" button.This will help conserve some space (at the top or bottom of your site's home page), giving your social sharing tools a more organized appeal.

We also added a field in Social Media Settings which allows you to set your own default Twitter hashtag; when your leads tweet content from your site, the hashtag you set is automatically added to the message!

QR Codes

We've added QR codes to the printable listing sheets and showing sheets you can create on the back end of your website. These link directly to the property's details page on your website - so you can hand out printed materials that help drive prospective customers to your site.

Town Pages Update

We've updated Town Pages to allow you to show off listings on which you were the buyer's agent; now you can highlight your sales on both ends of the process with a single checkbox.

LogicCMS - 301 Redirects

We built the ability to implement your own 301 redirects into our LogicCMS. 301 redirects tell search engines that content they are used to finding in one location has permanently moved to another. If you are creating new pages with new URLs when you move onto the Sequoia platform, all you have to do is put the old URL in the 301 redirect field on the new page and our software will automatically ensure that your search engine rankings for content on the page in question won't be affected negatively by changing the page path.

Spambot Blocker

We've added the ability to require reCaptcha on your site's Sign Up page - this tool keeps spambots out while still letting quality leads in. You can turn it on or off in your Settings panel.

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

New Sequoia Upgrade! Listing Syndication

Once again the Superstar team of developers here at Boston Logic have been cranking away to provide our Sequoia software users with the cutting edge features needed to run a competitive business online. That's why we are so excited to announce the release of our integrated Listing Syndication!

One of the most effective ways you can get your property listings in front of more potential buyers - and search engines - is through listing syndication. By sending your listings out en masse to various real estate search sites like Trulia, Oodle, Zillow, Vast, and Hotpads (to name a few), we are able to get your properties seen by a much larger audience, as well as acquiring large numbers of quality inbound links to your listings on your own website. Your exclusive listings are syndicated automatically just by having a Sequoia website - you list your properties only in your MLS and we take care of the rest!

Want to learn more about how Sequoia works for you?

Sign-up for a no-pressure demo to see all of the great benefits our industry-leading software system has to offer!

New! QR Codes Added to Showing Sheets

New Sequoia Feature Released

We've recently added QR codes to our printable listing and showing sheets. Scanning these codes with a smartphone equipped with a QR reader, (free apps are available for all popular devices), takes you directly to the listing details page of the property on your website. We generate these codes as image files, which means that you can also save a copy to your computer for use in all of your printed collateral, from yard signs to listing flyers!

Improve the Visibility of Your Listings

This great tool improves visibility for your listings and gives you even more ways to bring qualified leads to your Sequoia website. Just navigate to the printable listing sheet for any property on the back end of your site, or create a showing sheet for multiple properties, and QR codes are automatically shown for all listings on the sheet.

Printed Showing Sheet with QR Code

For more information about how our Sequoia System features can give you a competitive advantage, attend a no-pressure demo on Wednesday's at 2p!

Featured Sequoia Additions: CMS Preview & Sold Listings

Attention Sequoia System Users: you asked, so we delivered! Check out two of the latest and greatest features added to our integrated Sequoia platform...

CMS Preview Button

We've added a "Preview" function to our LogicCMS - something we've had a lot of requests for and are excited to share! Now when you are creating or editing a page on your Sequoia website, you can get a sneak peek at how the content will appear live, without having to save the page and view it on the front end. At any time during the process of creating or editing a page, just scroll to the bottom of the editor and click the blue Preview button - a preview of the new version of the page opens in a new tab or window.

The Preview function lets you see your changes without saving your work; no more need to worry about how your formatted content will look to your customers. The Preview tool can also save you lots of time, since you no longer need to save a page and view it from the front end in order to see how your finished work will look.

Sold Listings on Agent Profiles

Sold Listings Preview for Carmella Laurella of CL Waterfront Properties

For agents who want to show off the great properties they've recently sold, we just added the ability to show your sold listings along with your active ones right on your profile page. Just check the "Display Sold Properties On Bio" box in your Profile and your sold listings from the past 90 days will be shown right below your active listings. This is a great way to show prospective seller clients your portfolio and your close rate, or just to let people browse the quality listings you've recently represented.

Leads, leads, leads! Sequoia System New Features

More Sequoia System Updates!

Sequoia Bells & Whistles- What's New?

The Development Team at Boston Logic has been shakin’ and bakin’ this quarter, serving up a slew of new features that will surely delight you and your clients too! Check out what’s new with the Sequoia platform:

LogicScore

Sequoia websites are designed to produce the maximum possible number of leads, employing the latest and greatest tools on the web. With all of the potential customers you have the opportunity to work with, it can be difficult to determine who your "hottest" leads are, and who to reach out to first. If you find yourself in this situation, we have just the thing. We've recently released a tool we call LogicScore, which uses an activity measurement algorithm to show you the most relevant leads first.

Lead tables such as All Leads and My Leads are now filtered with the highest LogicScore by default - you can easily clear this filter to search or view leads by other criteria. The important thing for you to know about LogicScore is that the leads with the highest score are the ones who have done the most on your website, most recently. These leads are the most likely to be ready to buy or sell a home, and are the best people to approach first. Keep an eye out for leads with a high LogicScore and you will find your best new customers!

Daily Digest Emails

Want to know, at a glance, what is happening on your website? We’ve created a reporting tool that generates a concise, easy-to-read digest of the previous day’s activity on your site and emails it to you for your convenience. We show you all of your new leads, tell you about the leads that came back to visit your site, let you know what events you have scheduled for today, any tasks due, and more. You can turn off the emails at any time in your user profile admin panel, but once you see how convenient it is to get all of this critical info sent right to your inbox, we doubt you will!

Testimonials

We’ve added the ability to put testimonials from your best clients on your Sequoia agent profile, and on your office’s profile as well! You’ll notice a new sub-item under the CMS tab on your website labeled “Testimonials”. These content blocks can be associated with both an agent and an office, and you can create as many as you want. You can choose which ones to display on your site by simply checking a box next to each testimonial, so you can refresh the content you want to display on your bio as often as you want. Prospective customers love to see kind words that your clients have offered – add a few testimonials to your profile today so visitors to your site will feel confident that you are the best agent for them.

Our Dev Team is always cranking out new features with your best interests in mind- so stay tuned for the latest and greatest tools that will surely give you the competitive edge you need!

New 'Help?' Links

It's very important to us that all of our client's are able to easily and effectively use all that Sequoia has to offer, so we are always open to feedback on the system's ease-of-use. Please contact Client Support for any suggestions, comments, or questions you might have- we're here to Help!

New Lead Report Interface!

We hope this helps- let us know what you think!

Related Links:

LogicLeads Enhancements

MLS Updates

Stay tuned for more great Sequoia feature updates, and contact support for any questions you might have!

Related Links:

Feature Enhancements & Performance Upgrades

"I love what you did on the export for dynamic forms. It works fantastically and will definitely help us with the adjustment to the new system."

For more information about all of Sequoia's great features and functionality, check out our interactive User Guide or attend one of our weekly refresher trainings

Related Links:

Design

Social Sharing

QR Codes

Town Pages Update

LogicCMS - 301 Redirects

Spambot Blocker

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

Related Links:

Want to learn more about how Sequoia works for you?

Related Links:

New Sequoia Feature Released

Related Links:

Attention Sequoia System Users: you asked, so we delivered! Check out two of the latest and greatest features added to our integrated Sequoia platform...

CMS Preview Button

Sold Listings on Agent Profiles

Related Links:

Related Links:

Related Links:

LogicScore

Daily Digest Emails

Testimonials

Related Links:

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