Recent Sequoia Site Launches

Congratulations to Crispin Richey of Gibson Sotheby's, Michele Monti from Century 21, the team at Home Run Realty, and the Realty Executives over in Waltham, MA on their newly launched Sequoia Websites!

Crispin Richey wanted a great looking website to leverage and build his own personal brand, while staying aligned with Sotheby's trademark attributes. Built out of his brokerage parent theme, we were still able to produce a site uniquely tailored to Crispin's personal taste and needs.

Any agent at any brokerage we serve can use the parent theme at no additional upfront cost, just like it was a Standard of-the-shelf theme.

The icing on Crispin's cake? His parent brokerage has a fully customized Sequoia website design!

Learn more about Boston Logic's award-winning website design options or contact us for a free consultation

Michele Monti, Century21 - Standard Theme

Home Run Realty - Personalized Theme

Realty Executives - Standard Theme

Latest Sequoia Feature Enhancements!

Our development team has worked through countless beach days to round out the Summer with some key feature enhancements to the Sequoia System Platform. From design improvements, to social sharing tools, to user-friendly front and back-end upgrades, Boston Logic's techies have run the gamut in Sequoia Platform enhancements for optimal system performance. Here are the highlights:

Design

We've added the ability to use custom fonts in any of our design themes. We no longer have to be tethered to the "web-standard" list - by embedding custom fonts, we can now use whatever typeface you want in designing your new site. This lets us match the font on your Sequoia website exactly to your offline collateral, and means that you are limited in style only by your imagination.

Social Sharing

In addition adding the LinkedIn share button (which will also now be tracked in Google Analytics), we combined all social media share buttons (Facebook, Twitter, Google +1, and LinkedIn) to display in a "tooltip" as a single "Share this Site" or "Share this Page" button.This will help conserve some space (at the top or bottom of your site's home page), giving your social sharing tools a more organized appeal.

We also added a field in Social Media Settings which allows you to set your own default Twitter hashtag; when your leads tweet content from your site, the hashtag you set is automatically added to the message!

QR Codes

We've added QR codes to the printable listing sheets and showing sheets you can create on the back end of your website. These link directly to the property's details page on your website - so you can hand out printed materials that help drive prospective customers to your site.

Town Pages Update

We've updated Town Pages to allow you to show off listings on which you were the buyer's agent; now you can highlight your sales on both ends of the process with a single checkbox.

LogicCMS - 301 Redirects

We built the ability to implement your own 301 redirects into our LogicCMS. 301 redirects tell search engines that content they are used to finding in one location has permanently moved to another. If you are creating new pages with new URLs when you move onto the Sequoia platform, all you have to do is put the old URL in the 301 redirect field on the new page and our software will automatically ensure that your search engine rankings for content on the page in question won't be affected negatively by changing the page path.

Spambot Blocker

We've added the ability to require reCaptcha on your site's Sign Up page - this tool keeps spambots out while still letting quality leads in. You can turn it on or off in your Settings panel.

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

New Agent Site Launch!

Congratulations to Tom Falcon of Maxfield Real Estate

Boston Logic works to help the Maxfield Offices, along with many of their Realtor's like Tom, develop new business, expand marketing efforts online, and strengthen personal brands.

Boston Logic Premium Agent Theme 42

Both websites are powered by the Sequoia System- a platform which propels an agent's daily operations in a competitive and ever-changing Web 2.0 landscape.

Tom Falcon chose to work off one of our Premium Agent Themes, and ended up with a beautifully clean, unique and inviting website. The personalized exterior of Tom's new website is backed with all the features and functionality of our Sequoia software to make his job faster, more efficient, and visible to the right audience of prospective clients.

If you're looking for a more prominent presence online, contact us today for a free, no-pressure consultation!

New Agent Site Designs Added to Theme Gallery!

Go ahead, judge a website by it's cover...

Boston Logic's creative team has added a slew (31, to be exact) of new Individual Agent Themes for Realtors to choose from as they begin the website building process. Choosing a website framework and design that aligns with your personal preferences and specific business needs is an important part of developing your "web presence" and creating a strong personal brand online.

Our designers worked off three basic, user-friendly layouts each with different color schemes.

Agent 3- Black

They also added some additional layouts which match the branding for some of our biggest clients (i.e. Gibson Sotheby's, RE/MAX, Jack Conway and more). And the best part about these newly crafted templates is the auto-populated homepage that will pull information from the profile you create on the back-end of the site (i.e. your picture, contact info, and bio). So after choosing a template that fits, you'll have a quicker path to launching your site.

Conway C

If you are a Real Estate professional looking for a personalized or customized website that will help you get recognized by more prospective clients online, check out all of the designs in our Theme Gallery, or contact us for a free consultation today!

More Sequoia System Updates!

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Boston Logic is excited to announce the launch of yet another Sequoia platform website built with our Custom Design Theme option: Gibson Sotheby’s International Realty. Gibson Sotheby’s is a top-shelf brand, and only the best would suffice for their new website. Boston Logic’s Sequoia platform along with our Sequoia Custom Design Theme option was the only sensible choice. Every Sequoia platform real estate website comes with myriad tools built from the ground up to make your life easier, get more leads, and close more deals. Only a select few, however, get the royal treatment a Custom Theme affords.

The global elements of the website such as the fonts, headers, and footers are all customized to suit client needs and wants. The layout of the home page is tailored specifically to the client and their brand through an extensive creative process managed and executed by the best team in the business. And every interior page of the site, from luxury development pages to agent profiles to Town Pages, are customized to give the ultimate in flexibility and brand identity to the Custom Website Theme client. Truly the offering of choice for the most discerning real estate website clients, this design option allows you to make your online presence stand proud from the pack in a way only the services of Boston Logic’s expert design staff can deliver.

Gibson Sotheby's Agents Can also get their own Real Estate Agent Site!

Additionally, Gibson Sotheby’s has engaged Boston Logic in an ongoing Search Engine Optimization plan designed specifically to draw quality, targeted leads to the new Gibson Sotheby’s website. Our campaigns are based on results-accountable, tightly managed, and skillfully executed techniques which have proven time and time again to boost our clients’ online marketing and lead generation programs predictably and with fantastic results. Coupled with the outstanding design and superior usability of the new Gibson Sotheby’s site, our SEO campaign is sure to produce the results that continue to bring clients like Gibson Sotheby’s Realty to Boston Logic in order to power their online marketing to the next level and beyond.

Gibson Sotheby’s International Realty offices are independently owned and operated franchises of the Sotheby’s International Realty brand, one of the most recognized and respected worldwide. Boston Logic is proud to add them to our client roster. Visit them to find the home of your dreams, rent one of their outstanding luxury properties, or simply admire their stunning new website!

Interested in learning more about the Sequoia real estate website platform, or to discuss your Custom Theme options? Contact us today!

A "Guarantee" that's Worth it's Weight in Dirt

I'm honestly astounded.

I know that we offer high quality products and services for the real estate vertical and I'm proud to say we're firmly the very best, but I'm astonished at just how low some of our "competitors" set the bar.

" We guarantee 60 visitors within the first two calendar months or it's free! "

This is the "guarantee" that z57 has right on their home page! I'd be embarrassed to put this sentence on this site or on BostonLogic.com. Down right embarrassed!

If you're reading this and you're a real estate website beginner, I'll explain in the next paragraph. If you're an educated web marketer or, really, have spent any time looking at online marketing traffic reports, you've probably already concluded just how poor z57's sites must be.

For the novices out there - nothing to be ashamed of - here's a reality check:

A website that sees just 1 visit/day is almost useless! Most of the real estate websites we launch start seeing 5 or 10 times this traffic within days.

Like selling a car and saying it will run 5 miles

Would You Trust This Guy?

z57 is, in effect, guaranteeing that they'll provide next to nothing. This is like selling a car and guaranteeing that it'll drive 5 miles. No thank you.

Here's what really gets my goat; These folks are praying on the lack of education that most of their potential customers possess. I think that's just plain dishonest. I couldn't do it and I don't think anyone who has ever worked at Boston Logic would ever stoop to this level.

Instead, we have 3 blogs working to educate our current and potential clients. We hold a free LogicClassroom every month. AND we'll honestly answer any question you might have and base those answers on web best practices.

If this blog post reads like a rant, well, it is. I hope it was illuminating, if not entertaining.

New Sequoia Real Estate Agent Site Launch: Christine Lacava

Christine Lacava is an agent with Jack Conway & Co. When she needed a new website, she came came to Boston Logic and the Sequoia platform in order to leverage all of the great tools she came to know and love on the Jack Conway corporate site!

Christine needed a great site at a great price, so she took advantage of one of our ready-to-deploy design themes for the Sequoia platform.
Choosing a standard theme allows you to have a new, fully functional website up and running in minimal time. For a low startup cost, you can have your new Sequoia site live to the world in less than 24 hours if you choose one of our standard themes. This is a great option for anyone on a budget - or in a hurry!

Our Real Estate Agent Sites offer all of the great features of our sites for entire offices, as well as integrated lead management - which enables you to get leads assigned to you from your brokerage as well as from your own website! No need to log into two systems; leads captured on your office's Sequoia site can be sent directly to your real estate agent website for you to manage directly. This system cuts down on much of the time and effort required to maintain your own site while still working as a member of an office.

Contact the Boston Logic sales team today at 617-266-9166 to learn more about the Sequoia platform and our various real estate web design options.

Christine Lacava represents residential buyers and sellers in Plymouth and Bristol counties.

New Sequoia Features and Upgrades! 1/21/2011

The latest Sequoia real estate websites feature releases and site upgrades - if you are a Sequoia client, be sure to check them out on your own website!

We’ve upgraded our system emails in many ways; the most noticeable being the email address and name the emails come from. Now each company’s system emails, such as daily email updates for leads, messages generated by the LogicLeads CRM system, and more will reflect the appropriate company or agent name. Emails to assigned leads will come from the agent, with their email address and name in the “From” fields in the message. Unassigned leads will get messages from the company’s name and default email address, set in the Settings portion of the back end of each site.

We’ve added an optional email signature on every agent’s profile. Agents can edit this signature at any time, and it is appended to any email sent on their behalf by the Sequoia real estate software system.

We’ve expanded the back-end property search functionality to include rentals from LogicRentals or RentJuice. The back-end navigation item that used to be titled “Search Sales” is now titled “Property Search” – and if you have a rentals component, there are two sub-items; Sales Search and Rentals Search. The back-end rentals search shows agents and brokers comments and remarks that are not publicly available, such as showing instructions. Just as the back-end sales search provides a comprehensive property overview for MLS listings, our new back-end rentals search allows brokers and agents to get as much intelligence as possible on any given listing – without having to log into two separate systems!

We’ve added a great new feature for brokers and agents who need to show multiple listings to one client, or to organize their showings for the day. You can now create Showing Sheets on the back end – these are helpful sheets with basic property info that allow agents to print a list, with images, of the day’s properties to be shown, or to email the list to a lead. Now when you execute a search on the back end, whether for sales or rentals listings, each search result has a checkbox to add the listing to a showing sheet. Sheets can be associated with leads, or printed simply for agents’ own use. If you set a start and end time for a showing sheet tied to a lead, this gets saved as an Event in the LogicLeads CRM system – the same is true for emailing a sheet to a lead. There’s a new tab on each lead’s profile titled “Listings” which shows any listings that have been emailed to the lead – and now and showing sheets for either sales and rentals as well!

Like what you see and want to learn more? Contact us about your own real estate website design today!

New Sequoia Site Launch: Maxfield Real Estate 1/14/11

Maxfield Real Estate came to Boston Logic in need of a new real estate website design - and having spent many years with their previous site, they knew that it was time to redesign from the ground up.

For the Maxfield team, this was an opportunity to both explore a new look and feel for their web presence, and to build that real estate web design on the best software in the business - the Sequoia platform.

As many of our clients do, Maxfield Real Estate chose to have us design a fully custom Sequoia theme - redesigning everything from the home page and common theme elements to interior pages, such as the listing details and search results pages.

The new Maxfield Real Estate site is modern and organized, giving users easy access to Maxfield's many listings in the lakes region of New Hampshire.

The design option of choice for our most discerning clients, our Custom Design Theme lets you start fresh, with a newly designed site built just for you. Our design team presents several initial concepts, from which one is chosen and modified through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, are configured to order - and the custom layouts don't stop at the home page. Custom Design Themes also include layout changes for standard system pages such as search results, agent profiles, and more.

The following is a great testimonial from Maxfield Real Estate in working with Boston Logic and the Sequoia platform:

"Boston Logic has been instrumental in bringing our new Maxfield website to fruition. We look to Boston Logic as an expert in online marketing. Ashley Osgood especially has been dedicated to helping our agents get started, answering questions and providing educational opportunities. We look forward to continued success and the growth of our site through the help of Ashley and Boston Logic." - Denise Williams, Maxfield Real Estate

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site truly unique.

Maxfield Real Estate is a sales leader in the lakes region of New Hampshire, with over fifty years of experience representing luxury properties and unique vacation homes.

Recent Sequoia Site Launches

Congratulations to Crispin Richey of Gibson Sotheby's, Michele Monti from Century 21, the team at Home Run Realty, and the Realty Executives over in Waltham, MA on their newly launched Sequoia Websites!

Learn more about Boston Logic's award-winning website design options or contact us for a free consultation

Related Links:

Latest Sequoia Feature Enhancements!

Design

Social Sharing

QR Codes

Town Pages Update

LogicCMS - 301 Redirects

Spambot Blocker

Check in to one of our weekly trainings to stay current on all the features and functionality Sequoia has to offer - or attend a no-pressure demo to see how the system can work specifically for you and your business!

Related Links:

New Agent Site Launch!

Congratulations to Tom Falcon of Maxfield Real Estate

If you're looking for a more prominent presence online, contact us today for a free, no-pressure consultation!

Related Links:

New Agent Site Designs Added to Theme Gallery!

Go ahead, judge a website by it's cover...

Related Links:

More Sequoia System Updates!

Related Links:

New Sequoia Site Launch: Gibson Sotheby’s International Realty

Related Links:

A "Guarantee" that's Worth it's Weight in Dirt

Related Links:

New Sequoia Real Estate Agent Site Launch: Christine Lacava

Related Links:

New Sequoia Features and Upgrades! 1/21/2011

Related Links:

New Sequoia Site Launch: Maxfield Real Estate 1/14/11

Related Links:

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