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December 8, 2017
Workflow Muscle

5 Ways Workflows Add Major Muscle To Your CRM

Do you spend several hours every day tending to repetitive duties like answering emails, taking phone calls and managing tasks? If so, you’re not alone. Time management is a challenge for any professional in today’s digital world where tasks can come at you from both online and offline sources.
November 29, 2017
Fast and furious

The Fast & The Furious: The Battle to Convert More Real Estate Leads Online

Gone are the days of homebuyers driving down streets and looking for “For Sale” signs. Any realtor worth their salt understands the impact that today’s modern, digitally-driven, and lightning fast generation of homebuyers is having on the industry. In fact, the very first step of almost half of all buyers is to search online. Online consumers can be a fickle (and impatient) group- and many times, the agent who wins their business is the one with the quickest response time.
June 29, 2016
customer relationship management

4 Reasons your CRM Adds Value to your Brokerage

In order to for your brokerage to grow, your secret to success is to have a customer-centric business. But how can you reach your contacts if your leads are not organized? That’s where a CRM comes into play. A powerful CRM can track and gather information on your leads, and streamlines the follow up process so that you close more deals.   CRM Software Keeps your Contacts Organized Storing your contacts in a centralized CRM […]
April 7, 2016

Why Segmenting your Contacts gets you Better Results

You’re a real estate professional, but that means you’re also a marketer. We know how important marketing automation is to growing a booming real estate business, so we want to share some list segmenting strategies specifically for owners, brokers, agents and marketers. The following is an except from a chapter of our eBook, ‘Real Estate Marketing Automation: Tips and tricks every real estate pro should have in their arsenal.’ If you like this post, download […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
February 17, 2016

New Platform Features: February

Behind the scenes at Boston Logic, we are constantly working on our product to improve your user experience! Now we’re back with our latest product updates for February. Here’s what’s new this month: Lead Accept/Reject Path: Admin > Settings > Configuration > Leads > “Agents required to ‘Accept’ Leads”checkbox & “Rejected Lead Agent” dropdown. By enabling this feature, agents will be required to accept a lead via a link sent to their email before they can […]
June 5, 2015

CRM + Agent Adoption = Productivity

Recently Boston Logic partnered with REAL Trends to take a look at agent adoption of technology, particularly CRMs. By studying data and asking questions, we explored the degree of impact these systems had and which technique and systems are the most effective in generating the best agent adoption. To learn more about this study, please read the first chapter below: Do I Need a Customer Relationship Management System? In a past study conducted by REAL Trends in […]
January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending […]