Brokers | Propel Your Business into the New Year!
If you missed last week's LogicClassroom presentation with our guest speaker Colleen Barry, you'll want to check out the video recording below!
Boston Logic's special guest speaker, Colleen Barry is a Real Estate Marketing Consultant. In this LogicClassroom, she talks about how to make your website a real business generator. All real estate agencies have websites, but most aren't being used to their full potential. Colleen discusses how to effectively generate new leads, convert current leads, retain current agents, and recruit new agents.
We host a new LogicClassroom every month! If you'd like to find what our upcoming classes are about, visit the LogicClassroom page of our website and sign up online!
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Posted on December 16, 2011 Filed Under Boston Logic, Boston Logic Services, Business and Entrepreneurship, Inbound Marketing, Lead Capture, Lead Generation, Lead Generation Classes, LogicClassroom, Online Marketing Classes, Personal Branding, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate Search Engine Marketing, Real Estate Search Engine Optimization, Real Estate Web Site, Real Estate Website Features, Real Estate Websites | 1 Comment
How Are Top Producing Agents Getting Ahead of the Curve?
What Matters and What Doesn't...
We came across a recent study conducted by Active Rain that we found surfaced some important and thought-provoking results. The study was based on 1,758 Real Estate professionals who were surveyed to help shed some light on one key question:
What separates the 'top producing' agents (those earning more than $100,000 a year) from the back of the pack (those earning under $35,000 a year)? Some of the results were fairly predictable, but others we found quite surprising.
Study Group Stats & Demographics:
- 22% of respondents were 'top producers' and 21% fell below the curve
- 58% of the 'top producers' were men (study group gender was split evenly)
- On average, 'top producers' had 11-20 yrs. of real estate experience (study group average experience was 6-10 yrs.)
- Study group age had no bearing on annual earnings of the agents (study group average age was 51-60 yrs. old)
Here's what we found most interesting in what seems to have the greatest impact on annual earnings amongst agents...
TECHNOLOGY: Top producers invest 6x as much.
Where does the spending go?
1. A top notch IDX site - the reason? Well, we know that a good website with an intuitive search (and integrated MLS data), is the backbone of attracting quality clients and capturing their information when their foot's in the door.
2. A CRM System (i.e. Lead Management System)* - turns out that being able to systematically manage a database of leads (or, the lifetime of customer relationships), was an integral part of the top producers' success and ability to build a volume business.
3. Email Marketing - top producers aggressively use email marketing to touch their clients more often (sending automated property listings via their IDX searches) and are also more likely to use email newsletters.
*This was the most dramatic finding in the survey results - nearly twice as many top performing agents use a CRM system than those below the curve.
The study also found that top earners are more aggressively using forms of 'broadcast' social media (any social channels which are public to all on the Web) - i.e. YouTube & Online Video (which we found somewhat surprising as other research seems to suggest that a very small number of agents are actually leveraging video to attract new clients, although potential home buyers are more likely to close with an agency that provides video listings over one that does not), Blogging, Twitter, and LinkedIn.
Overall, the study showed that top producing agents spend 10x more on marketing, (specifically on online marketing and lead generation tools/campaigns).
Survey Conclusions...
We can conclude that what really seems to make the difference for top earning agents is the investment they make in themselves (as an extension of their business) and their ability to efficiently manage their time - time is money to these successful agents, making it a no-brainer to invest in programs and applications that streamline daily operations and produce exponential returns.
Admittedly, this is music to Boston Logic's ears- and supports our very own recent study on the difference of the total transactional value (summed prices of all homes sold and bought) between user's of our Sequoia Website Platform and the average agent/broker. Guest what we found? On the buy side, our clients using Sequoia average 33% more transaction value than the average agent on the buy side, and 43% more on the sell side (read more!). It would be very reasonable to assume that Sequoia's integrated CRM, CMS, IDX, Blog, and Social Media components are a direct causality of higher earnings per agent.
Contact us today for a no-pressure demo - see how Boston Logic's Sequoia System can increase your earnings too!
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Posted on December 1, 2011 Filed Under Boston Logic News, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Websites, What's New | 1 Comment
LinkedIn for “Advanced” Users: Top 8 Best Practices & Useful Tools
If you are a Real Estate professional (or any kind of professional really), who is looking to connect with more potential clients, partners, and leaders your industry, then these 8 tips below are worth mulling. We all know that (generally speaking), what you put into Social Media Marketing (SMM) is what you get back.
For LinkedIn, it's a professional give and take- tit for tat if you will- we all know that just creating a profile isn't enough. If you are in fact an "advanced" or comfortable user, then you already know that your "profile completeness" status bar should read 100%, you should have a smart yet friendly profile picture posted, and you've already connected to everyone in your personal and work email accounts (with a little selective filtering done first).
But how will you stand out from the crowd? How will you get noticed, or better yet, how will you get found? And once you've connected to everyone you know, how will you actually leverage those connections to expand your circle? This should be the real focus of such a community and the reality is there is little point in having an account at all if you aren't willing to cultivate connections that matter.
8 Best Practices & Useful Tools:
1. Optimize Your Profile with Key Words
Think Googlebot when you're filling out your profile Summary, Specialties and Job Descriptions. First take a half hour to think of 5-10 professional keywords that you would want associated with you or your business. Next, make sure they're scattered throughout the sections noted above.
2. Answer Questions and Start Discussions
Engage, engage, engage! Gain professional credibility and get noticed in your Industry network by sharing your knowledge. You can use Group discussions to establish yourself as a 'Thought Leader' in your field by answering group questions and bringing interesting topics to light.
3. Create a Company Profile, Too
Particularly if you're a Real Estate Agent, it could certainly benefit you to have both a personal and company profile. Why only cultivate one community when you can have two? Adding a company profile also gives you the benefit of expanding your network, promoting specific or "niche" services, and leveraging your personal brand.
4. Follow Smart Companies
Search for smart companies in your industry and then "follow" them- (this includes your competitors too!). You'll get the regular skinny on their employee growth, new products and services, and events they may be attending.
5. Don't Underestimate the Power of a Recommendation
This is where the give and get comes in- make sure to give out some good recommendations, and when you request them- be sure to steer those recipients in the right direction (i.e. remind them what they worked with you on, remind them of your specialties). Oh, and did I mention LinkedIn recommendations are being used more and more as service or recruiting search criteria?
6. Add "Apps"
Some of the LinkedIn applications are great tools that feed directly into the right-hand sidebar of your homepage. I would recommend checking out the following apps: E-bookshelf, Huddle Workspaces, Events, Polls & Real Estate Pro
7. New! Add "Maps"
This will give you a visual understanding of the relationships between the connections in your Network (and you can share it, too).
8. Sync Your Twitter - (But Not Every Tweet)
If you have an active Twitter account, by all means you should sync it with your LinkedIn account. However, take care when choosing to tweet your LinkedIn status update. The two social media channels are different platforms by nature, and your professional updates may not resonate or be relevant to your twitter audience (you don't want to turn off your followers!).
For more on leveraging your LinkedIn profile, check out our latest LogicClassroom video!
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Posted on July 15, 2011 Filed Under Boston Logic, Linked In, Linked In for Business, Online marketing, Personal Branding, Real Estate Internet Marketing, SEO, Social Media, Twitter for Business | 1 Comment
Boston Logic: Stay Ahead of the Curve
It is highly important to note that real estate marketing is a verb—it never stops.
What else doesn’t stop? The internet. It’s always evolving. Never fear, Boston Logic is on the case for your brokerage.
At the recent South By South West (SXSW) conference, a swanky exposition for internet dweebs and geeks like me, Google insider Matt Cutts revealed that Google’s search algorithm—the method by which Google spider’s it’s content for search queries—is changing. Again.
The so-called Panda Algorithm is putting a renewed emphasis not only on content, but on social syndication of content. What does this mean for your brokerage?
Simple: with a website on Boston Logic’s powerful Sequoia Platform, you can easily push your original content, like blogs and listings, out to your social media site. With a few clicks of a button you can let your followers to “Like”, retweet or syndicate that content further. Boston Logic seamlessly integrates the fun experience of social networking page and takes them into the transactional experience of looking for a home on your brokerage’s website. Just like that.
Actually, we anticipated such a shift in the Google social search change. How do you know? Take a look:
Boston Logic can already put a search right into your Facebook Fan page. When performed, you have them right to your site, ready to sign in as a lead. Hello, new customer!
It’s all so seamless and easy. I’m actually one of the least tech savvy people I know, and even I can do it. But even if you still think you can't, Boston Logic has you covered. Our Social Media Accelerator can do it for you. We can syndicate your valuable content to your social media sites, so you can speak to your clients and convert Twitter hashtags into new homeowners!
To find out how to leverage this power to leave your competition behind (or below you) and stay ahead of the curve, you can request a no-pressure demo by emailing Patrick at pberzai@bostonlogic.com.
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Posted on March 30, 2011 Filed Under Boston Logic, Boston Logic News, Boston Logic Products, Boston Logic Services, Facebook, Facebook Marketing, Facebook for Business, Google, Inbound Marketing, Lead Generation, Online marketing, Real Estate Internet Marketing, Real Estate Marketing, Real Estate SEM, Real Estate SEO, Real Estate Websites, SEM, SEO, SEO Strategy, SEO Technology, Search Engine Marketing, Search Engine Optimization, Sequoia Real Estate Solutions, Social Media, Uncategorized | Leave a Comment
LogicClassroom Presentation Slides: Email Marketing
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Posted on February 8, 2011 Filed Under Email Marketing, LogicClassroom, Real Estate Internet Marketing, Real Estate Marketing, SEO Strategy, Social Media, Web Analytics, Webinar | Leave a Comment
Next LogicClassroom Announcement: Email Marketing with Constant Contact
Email marketing is still a staple of any robust real estate online marketing campaign. It is a part of yours?
In this month's LogicClassroom, learn how to fully utilize the potential of email marketing with tools like Constant Contact.
You market your business in every email you send - whether that email is to a hot lead or to a new contact. Knowing this, how can email marketing be used in your business' marketing strategy?
In this month's LogicClassroom, we'll cover: 
- Email marketing strategies, such as promotions, headlines, and email subject lines
- How to increase customer loyalty and enhance client relationships
- How to measure and analyze the results of your email marketing campaigns
- A brief demonstration of a sample email marketing system, Constant Contact
You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on February 8th.
To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.
We look forward to seeing you there!
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Posted on January 27, 2011 Filed Under Email Marketing, Email Marketing Classes, Lead Capture, Lead Generation, LogicClassroom, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Webinar, What's New | Leave a Comment
Agents Are Signing Up For Boston Logic’s Social Media Accelerator!
Online real estate marketing demands a fairly competitive social media presence. Do you know how your social media profiles stack up to those of your competition?
The Social Media Accelerator, the latest online marketing tool offered exclusively by Boston Logic, will ensure that your social profiles are optimized, syndicating content, and attracting leads with an interesting, attractive, and engaging profile.
Once implemented, you will be on an accelerated path to social media success! You'll simply need to log into your accounts and interact with your Followers and Fans.
The Social Media Accelerator will:
- Add a Sales and/ or Rentals Property Search to your Facebook Page or profile.
- Feed your Exclusive Listings directly to your Facebook Wall and your Twitter Feed.
- Syndicate your blog to Facebook, Twitter, and Linkedin.
We do the hard stuff; you get to do the fun stuff!
Contact us for more information, and to get started today!
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Posted on December 30, 2010 Filed Under Facebook, Linked In, Real Estate Internet Marketing, Real Estate Marketing, Social Media, Social Media Marketing, Social Media for Business, Twitter, What's New | Leave a Comment
Happy Holidays from Boston Logic!
The sales and marketing teams have put together a little video to send you some holiday greetings:
Happy Holidays from the Sales and Marketing Team at Boston Logic, your friendly real estate web design and internet marketing company!
Best wishes for a safe and happy New Year!
Think we've got some great dance moves? Read more about us!
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Posted on December 23, 2010 Filed Under Boston Logic, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Web Design, Real Estate Website Design, Real Estate Websites, What's New | 1 Comment
LogicClassroom: Intro To Google Adwords
Thanks to all who came to our office and logged onto our LogicClassroom webinar, 'Intro into Google Adwords'. We had a great turnout, some interesting questions, and were excited to introduce another phase of real estate internet marketing to our clients.LogicClassroom | Intro to Google Adwords
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Posted on December 15, 2010 Filed Under Google, Google Adwords, Lead Capture, Lead Generation, LogicClassroom, Online Marketing Classes, Online marketing, Pay Per Click Ads, Real Estate Internet Marketing, Real Estate Lead Generation, Real Estate Marketing, Real Estate SEO, Real Estate Search Engine Optimization, SEM, SEO, SEO Strategy, Search Engine Marketing, Search Engine Optimization | 2 Comments
Next LogicClassroom Tomorrow Night: Intro to Google Adwords
Join us tomorrow, December 14th at 5pm for Boston Logic's next LogicClassroom, which will teach you the basics of PPC, and how to get started with online advertising.
If you want to reach a large audience with paid advertising, today your real estate marketing money is most effectively spent in online advertising PPC (Pay-Per-Click) Campaign. PPC Ads are a great way to get your website to show up on the first page of the Search Engine Results for search terms related to your products or services almost instantly.
In this concise, 1/2 hour, FREE LogicClassroom, we will cover how to create a PPC Adwords Campaign, various ads, choose your keywords, monitor your success, and much more! If you want more web traffic FAST, you won't want to miss this LogicClassroom!
You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on December 14th.
To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.
We look forward to seeing you there!
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Posted on December 13, 2010 Filed Under LogicClassroom, Online Marketing Classes, PPC, Pay Per Click Ads, Real Estate Internet Marketing, Real Estate Marketing, Real Estate Search Engine Marketing, SEM, SEO Strategy, Search Engine Marketing, Webinar | 1 Comment
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