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Real Estate Marketing with LINK and Boston Logic!

The sales and marketing team attending the LINK networking event with featured speaker, Karl "Chip" Chase last week. The event was a brief yet informative talk, in the gorgeous venue that is the Mandarin Oriental hotel on Boylston Street in Boston.

We learned a great deal about the housing market: where it's been, why it's been there, and where it's going. Chip was a dynamic speaker that illustrated straight housing data into easy-to-swallow facts. Boston Logic was even able to ask a question at the event - pictured here is our own sales guy Matt Bennett posing an interesting point to the speaker. (Photo taken by our other Sales Associate, Patrick Berzai.) We were excited to participate in this discussion, and are always looking for ways to improve our understanding of what our clients are dealing with!

Attended the event and would like to speak with us, or discuss our marketing or real estate web site design services? Let us know!

LogicClassroom | Twitter for Business

Did you miss the LogicClassroom on how to effectively utilize Twitter for your business?! We're sorry we missed you! You can still see the slideshow presentation from our class below!

We covered a LOT of useful information:

Interesting marketing and traffic trends of Twitter
How & why to use Twitter for business
Best practices for marketing on Twitter
How to find more relevant Followers and retain them
How to link your Twitter with other accounts to strengthen your online brand
Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

Twitter for Business | LogicClassroom by Boston Logic

View more presentations from Boston Logic.

We host a different LogicClassroom via webinar and in our office every month! Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

Boston Logic Attends Networking Events, October 2010

October was a busy month here at Boston Logic! We attended three large real estate conferences in October: the RE/MAX Fall Rally in Providence, the Inman Agent Reboot in Boston, and the Massachusetts Association of Realtors (MAR) Conference in Worcester.

The RE/MAX Fall Rally took place on October 6th in Providence, Rhode Island. What started as an early trip to set up at 7:00 a.m. became a great experience to reach out and talk to new client prospects. There was great discussion specifically around our Agent Sites, which are personalized web sites for individual agents on our Sequoia real estate website design platform.

We also talked about the importance of Search Engine Optimization, or SEO. We then attended the Inman Agent Reboot event which took place right in our backyard at the Hynes Convention Center in Boston. The conference was a full day event educating real estate agents on the importance of having a web presence, engaging with social media and SEO best practices. It was a great platform to discuss our offerings and specialties in real estate web design and marketing.

Our last conference this past month was the MAR Conference in Worcester, MA. Wielding sleek new company signage, Boston Logic set up for a great day of stimulating discussions on real estate and website design best practices. The trade show took place October 19th-20th, and attracted agents and brokers from all over Massachusetts. Additionally, Boston Logic President David Friedman gave a dynamic, in-depth presentation about Social Media for real estate marketing, and how you can use it to grow your business.

Interested in getting involved in the latest real estate marketing media, or are interested in strengthening your web presence with a new robust real estate website? Contact us today!

LogicClassroom Announcement: Twitter for Business

If you are considering utilizing Twitter for your business and don't know how to get started, or would like some tips to make the most out of your online profile, be sure to check out our next LogicClassroom on November 16th at 5pm.

Businesses are using online social networking to develop relationships and create sales opportunities more and more each day. Each website design offers different opportunities and challenges to sharing information and reaching prospects.

In order to effectively leverage Twitter for your real estate internet marketing campaign, you need to develop an action plan and utilize Twitter applications and tools, such as TwitterFeed, Twellow, TweetChat, TweetDeck, the list goes on.

In this concise, 1/2 hour LogicClassroom, we will talk about building a following, the rules of engagement for Twitter, syndicating your content to Twitter, and much more!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on November 16th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

MAR Conference 2010 Presentation: Social Media for Realtors

The following presentation was given by Boston Logic President, David Friedman, at the talk he gave at the MAR Conference 2010. He discussed the use of social media for real estate marketing campaigns, and how to utilize these profiles to provide actionable results.

MAR Presentation 10.2010: Social Media for Realtors

View more presentations from Boston Logic.

For more information on Boston Logic's real estate SEO services or any additional questions, contact us!

Logic Classroom Presentation | Blogging 2.0

If you were unable to attend our LogicClassroom last night, "Blogging 2.0", you can still check out the slide show from the presentation below!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

Logic Classroom | Blogging 2.0

View more presentations from Boston Logic.

LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Enhance your knowledge and expand your understanding of real estate internet marketing with our latest LogicClassroom on Blogging, 2.0!

Blogs have come a long way since their inception, and are now a necessary aspect of a successful marketing plan for any business website design desiring to create unique web content and reach potential clients and customers on the web. But writing high-quality content is only half the battle!

In this concise, 1/2 hour, FREE LogicClassroom, we will cover what Bloggers need to know in order to integrate and syndicate their content to stay current with the Web 2.0 world. We will cover the basics about Blogging Best Practices, methods of syndication, and will teach you how get the great blogs that you create noticed!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on October 12th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

Why Real Estate Agents Need a Web Presence

For those of you who haven't latched on to our amazing new real estate agent sites, you may be wondering why you even need one. After all, you've gotten this far with your successful real estate business, why need an impressive web site for real estate internet marketing purposes at all?

Unfortunately, you may be missing out on potential leads - not only is the internet a prime source for potential buyers to find real estate, according to the Profile of Home Buyers and Sellers for 2009, 94% of people looking for a home use the internet for the home-buying process. So you need a website because the internet is where your market is going to find places and people like you!

If you're not convinced yet, here are some more reasons you should push for a new real estate website and engage in real estate SE O:

1) Buyers looking to the internet. As we mentioned, a whopping 94% of buyers are turning to the internet as their first means of search. Knowing this, will they be able to find you?

2) Real Estate SEO Ranking. It's not enough to just have a website. Users will most likely conduct a search with their search engine of choice, like Google. When they perform a search in your specialty or demographic, does your name pop up? Does it pop up before page 3? The more you optimize your website and blog with fresh content, the greater chance that you have to climb the rankings of search results.

3) You have a split second to make an impression. So a buyer has located your website through a search engine: now what? Do they stay and click around, or "bounce" off of your website? A real estate website design that outlines a company or agent's credentials and has helpful modal search windows is important. Your challenge is to keep viewers engaged and clicking through your website: so make sure you have professional images, a sleek format, and dynamic website content!

4) Advertise your website online. SEO is a great way to get started with your real estate online marketing strategy, but paid advertisements can get you even more exposure to your target market. You can use Pay Per Click (PPC) advertising, where you can have great control over who sees your ad for what keyword prompts. You also only pay per each click your ad receives, which would ideally be attracting those interested in your real estate services.

5) Generate leads online. The last major selling point is that just because you have a website, does not mean that you can expect qualified leads to come to you. You can liken this to a real estate agent sitting by the phone waiting for it to ring - it just doesn't happen! You need to not only find leads, but also convince the lead that you are the agent for them. You can recruit these leads online, and using a Boston Logic's cutting edge Real Estate Website can give you great efficiency with lead management.

Logic Classroom | Understanding Long Tail Keywords

If you missed last night's LogicClassroom on Understanding Long Tail Keywords, please enjoy the slideshow from our presentation.

In this classroom we discussed the difference between generic 'Head' keywords and 'Long Tail' keywords, and what they mean for your Search Engine Optimization.

We talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.

We also covered the basics of what a good SEO Keyword Strategy should include, and how to monitor and adjust your campaign as you go!

Logic Classroom | Understanding Long Tail Keywords

View more presentations from Boston Logic.

Easily Persuaded?

Sometimes, someone comes along and tells you that they’ve solved all of your problems. It sounds like a great solution, it sounds like a good deal. STOP! Don't jump.

Every once in a while, someone pitches one of our clients and tells them that their solution is the best thing since sliced bread. Our clients are bombarded by advertisers, software companies, real estate website providers, online marketing companies, you name it. They're calling and emailing and calling again.

Most of the clients who buy from Boston Logic take a highly measured approach. They figure out what they need, what it costs, compare solutions, and we come out on top. We're fine with this process. We're happy to go feature for feature with any platform.

Here's what stings: it's when the client gets a call from someone and doesn't do their homework. They make an impulse buy because the pitch over the phone was just that good. We're constantly amazed that business decisions are actually made this way.

Do you really have 2 completely different buying processes? For some expenses, you take weeks to figure out the right solution, document features, develop a budget, and then make an informed decision. For other purchases, you decide to spend thousands of dollars in literally minutes?

Here's a recommendation.

Consider any purchase carefully. Make decisions based on numbers, whenever possible. Real numbers. I'm talking about data. For example, If you're considering a new online marketing media, try to understand a cost/user or cost/lead. If you can't do better than where you are currently investing, don't buy it.

Also, don't get sold on one feature or even one idea. Look at a solution holistically. It's easy for a salesman to tell you about a nice feature in their website product and ask, "Does your real estate website do that?" Indeed, it may not, but there may be 20 features that your site does have that the product he's selling does not. I can't tell you how many clients have chosen other vendors only to come back to Boston Logic telling us that they made a poor decision.

If you need help developing specifications or comparing real estate web site design solutions, we're happy to help. Just contact the real estate website team of Boston Logic. Thanks.

Real Estate Marketing with LINK and Boston Logic!

Related Links:

LogicClassroom | Twitter for Business

Related Links:

Boston Logic Attends Networking Events, October 2010

Related Links:

LogicClassroom Announcement: Twitter for Business

Related Links:

MAR Conference 2010 Presentation: Social Media for Realtors

Related Links:

Logic Classroom Presentation | Blogging 2.0

Related Links:

LogicClassroom Announcement: “Blogging 2.0″ on October 12th, 2010

Related Links:

Why Real Estate Agents Need a Web Presence

Related Links:

Logic Classroom | Understanding Long Tail Keywords

Related Links:

Easily Persuaded?

Related Links:

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