What Makes Real Estate Companies Grow

When you get to the bottom of it all, real estate companies can grow one of two ways.

First, they can raise their head count. If we assume an average number of deals/agents - then the more real estate agents on your roster, the more real estate sales your real estate company will be a part of and the more commissions the company will receive. You can raise your head count by hiring more real estate agents or by buying other real estate companies. Sounds simple enough. Revenue is pegged to headcount.

Alternatively, a company can work to make ALL of their agents more effective. Remember that average number of deals per agent. Well, let's assume that the company doesn't want to hire more agents, just have their agents do more deals. The goal would be to raise that average. If your agents are doing 10 deals/year, on average, and you raise the average to 12, all else being equal, the office will make more money. By the way, so will the agents!

This somewhat assumes that the office is working on a classic split model - or does it?

Let me propose something radical. The best way to hire more agents is to have successful agents at your office. If your company has a reputation of making agents successful, then agents will want to work for you! Then it doesn't matter if you're on a desk fee model or a split.

Broker/owners, just imagine - instead of having 25 agents who do $50MM in transactions/year. You only have 10 - and they do the same sales volume! Sounds easier to manage, doesn't it. Or even better. Imaging you had 25 agents, 10 of them did $50MM and get a better split, the other 15 do another $50MM. You win either way.

So, how do you get your agents to produce more. Well, this isn't rocket science. First, they need leads. They need buyers and sellers reaching out to them. The office needs to be noticed. You have to stand out from the other guys in town. Next, you need to give your agents the tools they need to close deals with those leads. I'm talking about lead management, I'm talking about online marketing, I'm talking about social media and a great real estate website to serve as the foundation for it all.

If all you do is work on hiring agents and you don't give them the tools to succeed, they will come and go. They will under perform. Agents thirst for support, they want leads, and they want a company that gives them both. Real Estate agents will stand by a company that helps them succeed. If the agent was making $50,000/year at their last company and is making $60,000/year at your company, they're likely to stick around.

Also, the agents in town will take notice. They'll see your brand and your agents involved in lots of sales, on dozens and hundreds of yard signs. The agents will want to work for your company because you have the best website and your site has the best search engine placement.

Our clients see it all the time. Agents today want to work with a company that gives them what they need. They want a brokerage that provides leads and promotes their services.

The result is simple. The broker wins, the agents win, everybody wins.

by David

Posted on July 21, 2010 Filed Under Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Strategy, Wordpress, agent recruiting, lead generation, leads, real estate, real estate internet marketing | Leave a Comment

Real Estate Web Design

Boston Logic's offering of real estate web design pairs high quality websites for realtors with ease of use. Our leading real estate software, the ONE System, is now a more affordable, available for rapid deployment, and reflect the cutting edge work of the top designers we have working here at Boston Logic.

So...why Upgrade Your Website?

Efficiency. Not only will you improve the image of your website with custom real estate website design features and templates, but you will also save time with our easy and efficient lead management system. And more efficiency for you means closing more deals!

Quick Turnaround. Our ONE System real estate software behind each real estate website allows you to simply chose a theme or template, and your website can be live in just 24 hours!

Customizable. Because Boston Logic specializes in  real estate website design, each website theme is designed to offer a unique aesthetic. Whether your real estate office desires a website with a classic layout or a sleek, modern style, we have just the theme for you. Additionally, we offer all-encompassing themes of the real estate market: so whether you specialize in rentals or sales, small towns or cities, traditional or contemporary, we can match your business style with a theme that reflects you.

Access to Countless Features. Purchase of a high quality, functional, and aesthetically pleasing website also includes access to countless real estate website features innovated by our development team. Among the standard and optional feature upgrades available, Boston Logic websites are  SEO Ready, Google Analytics installed, Mapped IDX Search, Blog, Live Chat, Neighborhood Profiles and much more! A few more additional standard features that are included with your real estate web site are mortgage calculators, saved searches, virtual tours, ConstantContact integration, and college search. Still not enough? We also have optional upgrades like Yelp! neighborhood info, Development profiles,  Zillow property valuation, and Dynamic Forms. (Find a complete list of features and read more about optional upgrades at our Sequoia brand's website here).

So what are you waiting for?  Take a step in the right direction towards a new and improved real estate internet marketing campaign today!

Contact us to get started!

617.266.9166

by Ashley

Posted on July 20, 2010 Filed Under Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, real estate, real estate internet marketing | Leave a Comment

Logic Classroom from 6.8.10: Keeping Up with Facebook

Thank you to everyone who attended our last Logic Classroom on June 8th.

We discussed Facebook Fan Pages; what they are, why they're good for business, how to create one, and how to get people to 'Like' your page (aka 'Become a Fan').  We covered the brand new changes to Facebook Privacy Settings (yes, they changed AGAIN); how create 'Friend Lists' to categories the types of people you associate with on Facebook (friends, family, clients, etc.) and how to completely customize who sees what on your profile utilizing these lists.  Once your employees view this slideshow, they will know how to protect their privacy and be more willing to 'Like' the company Fan Page and interact with it.  This presentation was designed with businesses in mind, but is valuable to anyone with a Facebook profile!

If you weren't able to attend the Logic Classroom, you can view the presentation below!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on June 9, 2010 Filed Under Facebook, Help, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, real estate, real estate internet marketing, social media | Leave a Comment

Next Logic Classroom: Beyond the Basics of Google Analytics

Please join us Tuesday, May 11th at 5PM for our Logic Classroom presentation on Google Analytics.

Understanding your website is essential to improving it. In this Logic Classroom, we'll use Google Analytics to understand the key indicators that tell us what's working, what's not, and how to achieve better results.

Analytics can tell us a lot about our sites. Learn how to analyze inbound traffic from search engines. Gain insight into how effective our website is.  Discover what pages are effective and split test copy, design, and functionality. If you're getting analytics reports, but don't know how to make sense of what they're telling you, you're not going to want to miss this webinar!

You are welcome to attend at the Boston Logic office (view map), or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

Contact Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there.

by Ashley

Posted on April 28, 2010 Filed Under Email Marketing, LogicClassroom, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, lead generation, leads | Leave a Comment

Tri State Realty Group launches new site on Boston Logic’s Sequoia Platform!

Tri State Realty Group had Boston Logic design a custom Sequoia platform site for their new web presence - adding a unique look and feel as well a few great new optional features we've created.

Adding to the already robust rental property search functionality built into the Sequoia platform, Tri State Realty Group opted to employ a customized graphical search map. This feature allows users to click on the areas of the map they wish to search, select a few quick parameters and get fast, accurate search results tailored to their specific needs. The tool can be customized to suit any desired range of locations and themed to match the style of your site.

In addition, Tri State added an MBTA Search tool to their rental property search roster. This tool, which can be added to any Sequoia site that already uses our Neighborhood Pages feature, allows users to search for rentals near any major MBTA line with one click. This tool can be readily deployed for any site that already utilizes Neighborhood Pages, adding to the already significant boost in search engine rankings the Neighborhood Pages component provides.

Tri State Realty Group specializes in residential sales and rentals in the Boston area.

by Ashley

Posted on April 18, 2010 Filed Under New Website Launches, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Search Engine Marketing (SEM), Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Platform User Guide Added!

All Sequoia sites now feature a comprehensive guide to using the system.

You may have noticed a new tab on the dashboard of your Sequoia site. We've added a thorough, written user guide that will walk you through all of the major functions you need to know.

Have a question about how to do something with your site? Look here first! We're constantly updating the guide as we add new features, and soon the guide will feature visual aids as well as the step-by-step instructions

by Katrina

Posted on April 16, 2010 Filed Under Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, What's New, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.13.10: Maximizing Lead Conversion

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

We host a new LogicClassroom on the second Tuesday of every month.  Our next LogicClassroom will be on May 11th. Please email Katrina if you would like to attend or sign up for our Newsletter at the lower right-hand corner of our home page to receive reminders and information about the next LogicClassroom.

by Angela

Posted on April 15, 2010 Filed Under Email Marketing, LogicClassroom, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Strategy, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

Logic Classroom 4.9.2010: Maximizing Lead Conversion

Join us for our monthly LogicClassroom tomorrow night at 5:00 p.m.  for our Logic Classroom presentation!

When a user registers on your site, what's the first thing you do? How do you follow up? How many times? How often should you reach out to your customers? The answers to these questions and the techniques you use will make a big difference in how you can convert leads into deals. As part of this presentation, we'll also look at some of the tools you will use when following up and how to use them most effectively. We’ll be looking at sites that efficiently convert users into leads. We’ll also discuss how leads are best incubated, and we’ll delve into a concept we’ve been preaching here at Boston Logic for years: consistency of the user experience.

You are welcome to attend at the Boston Logic office, or participate through an online webinar. Take this excellent opportunity to learn how to utilize search engine marketing to grow your business.

You can attend in person at our offices or you can sign in to the webinar. RSVP to Katrina at 617-266-9166 or ksierant@bostonlogic.com to attend. Please specify if you will be attending in the office or online via webinar. We look forward to seeing you all there!

by Angela

Posted on April 12, 2010 Filed Under Email Marketing, LogicClassroom, Personal Branding, Real Esate Marketing, Real Estate SEO, Real Estate Software, Real Estate Web Design, Real Estate Website, Real Estate Website Design, Real Estate lead generation, Sequoia Real Estate Solutions, Strategy, Webinar, What's New, lead generation, leads, real estate, real estate internet marketing, social media | Leave a Comment

LogicClassroom Session on SEM 101

Thank you to everyone who came to our latest LogicClassroom session on Search Engine Marketing 101!  We explored the basics of SEM, including search engine optimization and pay-per-click advertising.  We learned how these tactics help you bring traffic to your site from the major search engines.

Don't worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on 3/9/10. Learn how agents and brokers can create effective and engaging email marketing. Please email Katrina if you would like to attend.

by Aurora

Posted on February 12, 2010 Filed Under LogicClassroom, Real Estate lead generation, Search Engine Marketing (SEM), Strategy, What's New, lead generation, leads, real estate, real estate internet marketing | Leave a Comment

LogicClassroom Session 3 on Leveraging Social Media for Business

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don't worry if you missed this session - the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

by Aurora

Posted on January 13, 2010 Filed Under Facebook, LogicClassroom, Real Estate lead generation, Strategy, Webinar, lead generation, leads, real estate, real estate internet marketing, social media, twitter | Leave a Comment

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