If you missed last week's LogicClassroom presentation with our guest speaker Colleen Barry, you'll want to check out the video recording below!

Boston Logic's special guest speaker, Colleen Barry is a Real Estate Marketing Consultant.  In this LogicClassroom, she talks about how to make your website a real business generator. All real estate agencies have websites, but most aren't being used to their full potential. Colleen discusses how to effectively generate new leads, convert current leads, retain current agents, and recruit new agents.

We host a new LogicClassroom every month!  If you'd like to find what our upcoming classes are about, visit the LogicClassroom page of our website and sign up online!

Boston Logic President David Friedman recently attended the RE BarCamp event in Chicago, Illinois to kick off our expansion into the Chicago area. Fresh on the heels of our integration of MRED, the Chicago area's largest MLS, we thought RE BarCamp would be a perfect avenue for introducing ourselves to this exciting, growing real estate market.

RE BarCamp events always involve great conversations, and this one was no exception. David had a fantastic experience at the event: "I have to say that the day was one of the most discussion oriented Bar Camps I have experienced. Most sessions weren't lead by any one person. Often, there were people in the session who knew more about the topic and answered a lot of questions, but really, a conversation ensued."

The Chicago RE BarCamp event, which took place on June 6^th, featured sessions revolving around the use of social media to reach new leads. A topic Boston Logic has long been preaching, it was refreshing to see an increased focus on the use of tools like Facebook and Twitter to expand your network and your ability to make new connections through as many channels as possible.

Join Us at the Upcoming RE BarCamp in our Hometown Hub!

REGISTER NOW

Boston Logic will also be presenting at the upcoming RE BarCamp event in Boston's Back Bay - it will be held at the Back Bay Events Center (see map) on Wednesday, June 22^nd. We are proud to be a Platinum Sponsor of the event to support this rapidly growing educational forum, as it becomes one of the premiere learning opportunities in the real estate vertical. Registration starts at 7:45am and the event runs all day, until 5pm (and surely there will be an after-party to mix and mingle). David Friedman, along with fellow Inbound Marketing guru Spencer Taylor (@unionstmedia), will be co-hosting a lively "Ask The Experts" question and answer forum that you don't want to miss! Other members of the Boston Logic team hope to facilitate additional sessions throughout the day focused on putting technology to work for you and your real estate business.

Far from your average trade show, RE BarCamp events are a fantastic opportunity to learn from both peers and experts, and to share your questions and thoughts in an insightful and open forum. Oh, and did we mention it's FREE to attend? Please visit the Boston RE BarCamp website to learn more.

We look forward to seeing you there!

In this month's LogicClassroom, learn how to fully utilize the potential of email marketing with tools like Constant Contact.

You market your business in every email you send - whether that email is to a hot lead or to a new contact. Knowing this, how can email marketing be used in your business' marketing strategy?

In this month's LogicClassroom, we'll cover:

• Email marketing strategies, such as promotions, headlines, and email subject lines
• How to increase customer loyalty and enhance client relationships
• How to measure and analyze the results of your email marketing campaigns
• A brief demonstration of a sample email marketing system, Constant Contact

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on February 8th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

At the LogicClassroom, we learned that CRM stands for "Customer Relationship Manager", and how important it is for real estate agents and brokers to have a strong CRM system in place to manage their leads. We took a tour of the new CRM dashboard on Sequoia, and delved into just a few of the new components now available, including Event and Task Management.  Our sales guy, Pat, demonstrated how brokers can see all leads and agent stats, which can help their brokerage running smoothly.

Logic classroom - Sequoia's New CRM

In this month’s LogicClassroom, we are going to take you on an in-depth tour of the new CRM components, and show you all the new features we have added to LogicLeads. The new year is the perfect time for a refresher on how to use the platform. You'll thank yourself for making the time.

Don’t have a Sequoia real estate website by Boston Logic? Now’s your chance to check out just one component of the software and all of its capabilities! Along with the more basic features already included in the Sequoia platform, we’ll delve into the new components of the CRM, launched just a few weeks ago – including task creation and management, lead management, and event creation, just to name a few.

This concise, ½ hour LogicClassroom is a great opportunity to learn how to make the most out of your Sequoia website, and to understand how to enhance your real estate web presence. Don’t miss out, sign up today!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience. The class begins at 5pm on January 11th.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

We covered a LOT of useful information:

• Interesting marketing and traffic trends of Twitter
• How &  why to use Twitter for business
• Best practices for marketing on Twitter
• How to find more relevant Followers and retain them
• How to link your Twitter with other accounts to strengthen your online brand
• Great 3rd-party applications and tools like TweetBeep, TwitterFeed, and more!

If you want to utilize the Social Media world and improve your online marketing strategy, follow our tips below!

We host a different LogicClassroom via webinar and in our office every month!  Follow us on Twitter or Fan us on Facebook to make sure you stay 'in the know' about upcoming LogicClassrooms!

"Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share!

We also discussed the SEO Process and How to Optimize Your Blog for search engines as well as users!

We talked a lot about Syndication and Social Media Marketing.  This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you!

We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition!

There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your website and business!

Unfortunately, you may be missing out on potential leads - not only is the internet a prime source for potential buyers to find real estate, according to the Profile of Home Buyers and Sellers for 2009, 94% of people looking for a home use the internet for the home-buying process. So you need a website because the internet is where your market is going to find places and people like you!

If you're not convinced yet, here are some more reasons you should push for a new real estate website and engage in real estate SEO:

1) Buyers looking to the internet. As we mentioned, a whopping 94% of buyers are turning to the internet as their first means of search. Knowing this, will they be able to find you?

2) Real Estate SEO Ranking. It's not enough to just have a website. Users will most likely conduct a search with their search engine of choice, like Google. When they perform a search in your specialty or demographic, does your name pop up? Does it pop up before page 3? The more you optimize your website and blog with fresh content, the greater chance that you have to climb the rankings of search results.

3) You have a split second to make an impression. So a buyer has located your website through a search engine: now what? Do they stay and click around, or "bounce" off of your website? A real estate website design that outlines a company or agent's credentials and has helpful modal search windows is important. Your challenge is to keep viewers engaged and clicking through your website: so make sure you have professional images, a sleek format, and dynamic website content!

4) Advertise your website online. SEO is a great way to get started with your real estate online marketing strategy, but paid advertisements can get you even more exposure to your target market. You can use Pay Per Click (PPC) advertising, where you can have great control over who sees your ad for what keyword prompts. You also only pay per each click your ad receives, which would ideally be attracting those interested in your real estate services.

5) Generate leads online. The last major selling point is that just because you have a website, does not mean that you can expect qualified leads to come to you. You can liken this to a real estate agent sitting by the phone waiting for it to ring - it just doesn't happen! You need to not only find leads, but also convince the lead that you are the agent for them. You can recruit these leads online, and using a Boston Logic's cutting edge Real Estate Website can give you great efficiency with lead management.

In this classroom we discussed the difference between generic 'Head' keywords and 'Long Tail' keywords, and what they mean for your Search Engine Optimization.

We talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.

We also covered the basics of what a good SEO Keyword Strategy should include, and how to monitor and adjust your campaign as you go!