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January 4, 2018

Beyond the Real Estate Postcard: Getting Creative With Direct Mail

Winter can be brutal to real estate agents. Between all the shovelling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time to dedicate to sellers and to marketing themselves to attract those winter clients. Want to get to those coveted leads before your competitors? You should […]
September 7, 2016

3 Reasons to Integrate Live Chat with Your Website

Your website is the gateway to your business. Potential customers are coming from all over to check new listings in the area when considering their next move. But sometimes they need a little more. Simply reading about an area, while definitely valuable, is not always enough. That’s where a real estate live chat solution comes in.  Having a real estate live chat solution integrated an available 24-7 on your website to answer your client’s questions, […]
June 6, 2016
lead-conversion

Your Guide to Lead Management: The Right Time to ask Leads to Sign Up on your Site

Lead management takes time to master, that’s why we’ve been working on becoming lead management experts for you. Now, we want to share the secrets that we’ve seen work time and again. The following is an excerpt from our new eBook, “Your Ultimate Guide to Lead Management.” If you like what you see, download the eBook and discover even more tips that will help you master the art of lead management. Oh, and did I mention it’s […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
April 11, 2016

3 Ways to Stay Top of Mind with your Clients

Yes, consistent follow up is incredibly important when it comes to giving your leads that little nudge into the customer zone. But once they decide to buy or sell with you, what happens next? Often there is a greater focus on generating new customers than nurturing and retaining existing ones. However, your existing customers have something to offer you that no one else can: referral and repeat business. If they remember you, that is.   […]
April 7, 2016

Why Segmenting your Contacts gets you Better Results

You’re a real estate professional, but that means you’re also a marketer. We know how important marketing automation is to growing a booming real estate business, so we want to share some list segmenting strategies specifically for owners, brokers, agents and marketers. The following is an except from a chapter of our eBook, ‘Real Estate Marketing Automation: Tips and tricks every real estate pro should have in their arsenal.’ If you like this post, download […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
February 26, 2016

The Power of Smart Lists

Managing lists is tedious; no one really wants to do it, especially in real estate when they can seem overwhelming. Wouldn’t it be great if someone, or something, could manage your lists for you? Now you don’t need to go and hire an intern, that’s not what I’m implying. There is a simpler solution: Smart List. With just a few clicks on your part, you can create a Smart List that will do all the […]