This month’s LogicClassroom focused on the impact of mobile phone growth on the real estate industry. Over the past decade, mobile phone use has grown significantly. In the United States, for example, there are approximately 321.7 million mobile phone subscribers—slightly over the population. Of these subscribers, 17 percent use the Internet on their phones more than desktops, laptops, or tablets. Google expects that search volume and Internet use on phones will surpass that of desktops as soon as 2014.
Mobile phone use directly impacts behavior. 90 percent of mobile searches lead to a form of action within 24 hours, whether it is buying a product, contacting a business, or continuing research. In regards to real estate, Inman News reports that smartphone users are 300 percent more likely to contact real estate agents than computer users. Having a mobile friendly site, therefore, is necessary in order to remain competitive in the real estate industry.
Given the rise in mobile phone use, not only having a site is important, but maximizing SEO is as well. In order to improve mobile SEO, you must create local-oriented keywords, continue to publish new content, and choose the right mobile site architecture.
We recommend that you mobile optimize your site as soon as possible in order to not fall behind the technology curve. A mobile website will help real estate companies keep current clients happy, while attracting and generating new leads.
Access the LogicClassroom slides here.
Join us on Tuesday, May 14th @ 2pm (EDT)
Presented by: Yen Le
It is becoming increasingly important for real estate companies to have mobile-optimized sites, especially as smartphone growth continues to rise. This LogicClassroom will discuss mobile strategies companies should take in order to stay ahead of the technology game. More specifically, learn how to strengthen real estate mobile SEO by improving site architecture, targeting local searches, and taking advantage of location-based services.
This week’s LogicClassroom, presented by David Friedman, was on the new online prominence of visuals and digital media. The webinar, with focus on the real estate industry, addressed how visuals are changing the way we are committed to the web.
To begin the presentation, David discussed how visuals have evolved and become popular in recent years. As the Internet has become faster and bandwidth has increased, it is much easier to include and share visuals on websites. With Retina displays and user interface improvements on both computers and smartphones, images on websites are of high quality and aesthetically pleasing.
Besides from improvements in technology, visuals have become so popular because they improve communication and help people process information much more rapidly. This is mainly due to the fact that visuals are process 60,000 times faster than text. If you were to look at a graph with a textual explanation, your eyes will be drawn towards the image first. You will be able to analyze and gather more information from the graph than the text.
Images and Social Media
On social media channels, such as Facebook and Twitter, posting photos more effectively engage large audiences than text updates. A recent campaign created by two sisters to get over 1 million likes was extremely successful because of the image they shared. The image captured five children holding a sign that read, “Hi World, we want a puppy! Our dad said we could get one if we get 1 million likes! So Like this! He doesn’t think we can do it!” The image not only gained over 1 million likes, but also over 50,000 shares and 15,000 comments. Including a visual made the message much more powerful and endearing. Without it, the sisters would surely not have reached their goal.
Social media sites have all realized the power of images and are incorporating visual media sharing into their interface. The Facebook profile and newsfeed, for example, has been redesigned to accommodate the rise in the posting and sharing of images. In order to have a bigger presence in image sharing, Facebook acquired Instagram, an app that allows users to adjust and share photos quickly. Other social media sites, namely Pinterest, are completely image focused and have been able to grow very rapidly, attracting nearly all demographics.
Infographics are the latest trend in visual sharing. Sites that incorporate infographics grow in traffic 12 percent more than those that don’t. Infographics help tell a story by taking information and plotting it in aesthetically pleasing ways. For the real estate industry, agents can build interactive graphs using market data or community information to share with clientele. This makes it easier to absorb information.
Even more engaging then photos and infographics are videos. Every minute, 60 hours of videos are uploaded to Youtube and 700 videos are shared on Twitter. Blog posts with digital media attract 3 times more inbound traffic than those that don’t. Video consumption and sharing has been increasing tremendously, especially as technology improves. Real estate agents can create short videos of properties and communities. A great app to film snapshots of properties is Vine – it allows you to take 7 seconds of video. While the videos are short, they are long enough to engage clientele and get them interested.
There is no question that visual media is becoming more and more popular. The question is, however, why is it important to the real estate industry. Search engines are the main source of traffic for real estate companies. More and more, search engines are taking into account public social media and including in their algorithm shared posts. In order to strengthen search engine and social media presence, real estate agents must incorporate visuals and media into their content.
SEO is becoming increasingly important as more and more consumers use the Internet to research products and businesses. According to the National Association of Realtors, in 2011, 88 percent of homebuyers used the Internet in their home search. No longer are homebuyers solely depending on agents to search for homes—the Internet gives them easy access to real estate information. To address the growing importance of Internet marketing, this week’s Logic Classroom was on SEO 101 for Real Estate.
Nate LeBlanc - SEO 101 For Real Estate Presentation
The presentation, given by Marketing Associate Nate LeBlanc, focused on the importance of SEO and how real estate agents and brokers can improve content on sites to make them more noticeable. Topics covered include: search engines, page rank, SEO pyramid, crawling and indexing, on page optimization, and new developments on the horizon.
The presentation began with an explanation of how search engines, such as Google, work. Search engines, simply explained, send out what are considered spiders, to crawl through websites and categorize information. SEO gives directions and aid search engines in the cataloging process by providing specific keywords and quality content.
When a person types in a search query, the search engine goes through its database of pages on the web to find the most relevant and popular information determined by the wider web community as determined by Google. Search engines determine these rankings by using a number of criteria in the algorithm including the trustworthiness of the domain, link popularity, anchor text, and on page keyword use.
For strong results and to increase your site’s page ranking and visibility, you should follow the SEO pyramid. First, you should develop a strong base and help clients find what they are searching for by implementing site maps and navigation tools. Content on your site must accessible and of high quality. In order to further strengthen SEO, you should research keywords and target these words or phrases throughout your site. Finally, you should incorporate link building and social media marketing into your pages. This is particularly important as more and more search engines are including social media use and reach into their algorithms.
By focusing on SEO and following the SEO pyramid, you will be able to create a site that will aid current clients in their home search and attract new clients. To find more tips and tools on how to incorporate SEO in your site, please watch the Logic Classroom SEO 101 Real Estate video below. Be sure to tune into future Logic Classrooms.
In last week's LogicClassroom, we focused on the basics of email marketing and our latest product, LogicReach, an email marketing component available for the Sequoia platform. Boston Logic President David Friedman discussed how an integrated email marketing system, connected with your real estate website and CRM / Lead Management platform, can help you effectively follow up, save time, and build a stronger pipeline. Video and a link to our Slideshare presentation of this webinar can be found below.
If you have any questions regarding LogicReach, please email us at firstname.lastname@example.org to learn more!
In this webinar, we discuss how to optimize your blogging efforts for real estate marketing. We focus on how to create and optimize your content around the following areas: Branded Content, Round-ups, Events, and Images.
Below are the video and the slides from the presentation-
If you have any questions or feedback please email us at email@example.com, or connect on Twitter @BostonLogic
In our last LogicClassroom, I shed some light on "How to Dominate Local Search" and I shared some easy Search Engine Optimization tips with great practical examples for the real estate industry. I also covered some basics of developing a content strategy based on the geographic area you operate in.
In case you missed the live presentation, you can watch it in full below. Enjoy!
LOCAL SEO WEBINAR:
You can also download a copy of the Presentation on Slideshare
Yesterday's LogicClassroom, presented by Boston Logic's internal Marketing Analyst, sheds some light on how to use the Google Analytics platform to improve your online marketing effectiveness. With the potential of so much data to extract and so much insight to gain, we know it can seem overwhelming. This presentation covers the basics of what to pay attention to and why. If you think of your website as the "hub" through which all of your marketing campaigns and investments filter through, you know you've got to be able to measure the return on those efforts. The best way to do that is to get in the habit of frequently checking your site's analytics.
Toggling between informative slides and a live Google Analytics account, this session will take you through the main dashboard 'vanity metrics', traffic sources, content, and finally setting up some goals. Once you've got a baseline understanding of what is possible to measure and why it matters, you'll be ready to put some advanced tracking in place to make the strategic decisions that will drive your business's growth.
Watch the presentation below, and stay tuned for a more advanced session! (Download the slides here).
Check out our LogicClassroom archives and register for the next session, How To Dominate Local Search!
It's all about the follow-up.
Brokers and Agents often ask us about the best practices of managing leads, from the point of entry to a signed contract. When should I follow up and how? How often should I be in touch, and what are the best ways to engage? We have found that following a simple, systematic flow which combines persistence, common courtesy, and a reliable CRM system, is the best way to achieve a higher conversion rate. After all, the goal is always to turn more of your leads into DEALS.
Watch and learn from Boston Logic's President & Founder, David Friedman, as he takes you through the art of effectively managing and nurturing your leads to increase your client acquisition.
Learn more about how Boston Logic's Sequoia system can help you effectively manage your leads- sign-up for a no-pressure demo today!
If you missed last week's LogicClassroom presentation with our guest speaker Colleen Barry, you'll want to check out the video recording below!
Boston Logic's special guest speaker, Colleen Barry is a Real Estate Marketing Consultant. In this LogicClassroom, she talks about how to make your website a real business generator. All real estate agencies have websites, but most aren't being used to their full potential. Colleen discusses how to effectively generate new leads, convert current leads, retain current agents, and recruit new agents.
We host a new LogicClassroom every month! If you'd like to find what our upcoming classes are about, visit the LogicClassroom page of our website and sign up online!