Online Marketing for your real estate business with Sequoia Real Estate Solutions.

March 12, 2015
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Is Your Real Estate Website Ready for Google’s Mobile Search Update?

It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement): “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will [...]
March 3, 2015
Blogging eBook

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective [...]
February 25, 2015
Zillow-Trulia

Let’s Get Ready to Rumble: What’s Next for Zillow and Trulia?

Last week, we all thought the merger of Zillow and Trulia was big news, which it was. $800,000,000 in revenue and 2000 employees ain’t nothing to sneeze at. But since then, it seems that what they’ve created is a bigger target! First, Move decides that they won’t feed listings to [...]
January 5, 2015
2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]
December 8, 2014
Real Estate Town page

“Town Pages” are now “Search Pages”

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not [...]
November 10, 2014
Young Family real estate

Buyer Persona #5: Young Families

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery [...]
October 23, 2014
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Should I get a .realtor domain?

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly [...]
October 20, 2014
First time Homebuyer

Buyer Persona #4: First-Time Homebuyers

First-timers to the home buying market represent a very special case for real estate agents. These potential buyers are likely young couples or families looking to expand their space and make crucial investments. If a strong customer relationship is built with first-time homebuyers, this could mean a lifetime of business [...]
October 2, 2014
Buyer Personas Young Professionals

Buyer Persona #3: Young Professionals (Couples)

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious [...]
September 19, 2014
Buyer personas

Buyer Persona #2: Young Professionals (Single)

When we talk about young professionals in the real estate market, we are usually referring to long-term renters. They are no longer living the migrant lifestyle of students, but still have some flexibility with regard to their location. These are prospective customers, usually in their mid-to-late 20s, who are looking [...]