Online Marketing for your real estate business with Sequoia Real Estate Solutions.

April 23, 2015
Hand Shake

3 Local Link Building Opportunities for Real Estate Brokerages

The technique of “link building” in the world of Search Engine Optimization refers to gaining links to your website from other sites on the web. This tactic results in increases in both domain authority for your website, as well as referral traffic and new visitors to your site. In recent years, [...]
April 17, 2015
Boston Logic Area pages

What’s New for the Boston Logic Platform?

It’s been a long winter, but we’ve finally dug ourselves out of the snow and boy have we been busy. At Boston Logic, we are all about giving brokers, teams, and agents the tools they need to ramp up their business.  In fact, below are three recent releases to our platform. Here [...]
March 31, 2015
Boston Logic marketing automation

Mastering Marketing Automation for Real Estate [INFOGRAPHIC]

Did you know that businesses that use marketing automation experience a 451% increase in qualified leads, 53% higher conversion rates, and a 14.5% increase in sales productivity? Don’t fall behind with outdated and time-consuming real estate marketing practices. It’s time to enhance your marketing campaigns and lay out a strategy [...]
March 12, 2015
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Is Your Real Estate Website Ready for Google’s Mobile Search Update?

It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement): “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will [...]
March 3, 2015
Blogging eBook

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective [...]
February 25, 2015
Zillow-Trulia

Let’s Get Ready to Rumble: What’s Next for Zillow and Trulia?

Last week, we all thought the merger of Zillow and Trulia was big news, which it was. $800,000,000 in revenue and 2000 employees ain’t nothing to sneeze at. But since then, it seems that what they’ve created is a bigger target! First, Move decides that they won’t feed listings to [...]
January 5, 2015
2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]
December 8, 2014
Real Estate Town page

“Town Pages” are now “Search Pages”

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not [...]
November 10, 2014
Young Family real estate

Buyer Persona #5: Young Families

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery [...]
October 23, 2014
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Should I get a .realtor domain?

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly [...]