Buyer Persona #3: Young Professionals (Couples)

Buyer Personas Young Professionals

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious necessities that a young couple may desire in their new apartment or condo, such as larger spaces to accommodate two people, but there may also be attractions outside the home that are suitable for couples. These could be nice restaurants... Read The Rest →

Buyer Persona #2: Young Professionals (Single)

Buyer personas

When we talk about young professionals in the real estate market, we are usually referring to long-term renters. They are no longer living the migrant lifestyle of students, but still have some flexibility with regard to their location. These are prospective customers, usually in their mid-to-late 20s, who are looking to upgrade their living space and find their first real “adult” place to live. This post will focus on single young professionals, but we will write about young professional couples in a later post. When working with young professionals, you... Read The Rest →

What the iPhone 6 Launch Means for Real Estate

iPhone 6 queues

The new iPhone 6 is the latest craze.  At Apple stores, people have been queued up for hours.  In some cases, there lines are wrapping around blocks.  What does this mean for real estate?  For one, it shows the rise in smartphone use and the need for real estate brokerages to adopt mobile friendly websites.  Smartphone use is on the rise, especially as it becomes more affordable and accessible to most Americans. No longer are people using their phones to just make calls and text.  They are also searching.  Searches... Read The Rest →

Buyer Persona #1: Student Renters

Buyer personas

Student renters, usually in their early 20s, are students who have chosen to live off campus while they attend a local college or university. They represent an important market, and successful marketing towards them can mean big money. Because most students are looking to rent, they create easy opportunities for up-sells, repeat customers, and long-time clients. The current generation of student renters is usually referred to as the “millennials,” and millennials are characterized as tech-savvy, confident, and curious. They are no strangers to marketing and advertising, and are often turned... Read The Rest →

A Guide to Buyer Personas

Buyer Persona

With the real estate market back on the rise, closings are happening quickly and houses stay on the market for significantly less time. However, when you receive a new listing, before you begin to engage your marketing and sales efforts, it is important to assess a key factor in the marketing and sales process: The Buyer Persona. Buyer Personas are the fictitious depictions of what you and your agents would define as your “ideal customer” for a specific property. A property is not necessarily limited to one buyer persona only... Read The Rest →

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