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June 28, 2018

3 Ways Real Estate Buyer Personas Help you Close More Deals

How do I engage my ideal customers to close more deals? This is one question you want to ask yourself before diving into marketing your new listings. Luckily there is a key practice that can help you answer it: creating real estate buyer personas.  Buyer personas (also known as customer personas) help you connect with your ideal customers more personally, based on mutual goals and motivations. This way, you are able to form connections on […]
May 7, 2018
Solar panels on a house roof

Going Green: 4 Ways to Promote Sustainability as a Real Estate Brokerage

Going green. It’s the task at the top of everyone’s to-do list recently, consumers and real estate pros alike. Buyers are increasingly interested in sustainability and green efficiency and sellers want knowledgable professionals who can properly value and market their green home. As environmental awareness continues to increase, it becomes more and more important for real estate brokerages to start “greening” their companies to meet the wants and needs of today’s real estate consumer.   […]
February 8, 2018
Content is King in Real Estate

How to Make Your Website Reign Supreme With Killer Content

Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help your digital presence reign supreme—without the process being a royal pain.   Why You Should Care About Content First let’s talk about some of the […]
September 19, 2016

Using Google Knowledge Graph to Grow your Brand Presence

Everyone uses Google. From millennials to baby boomers, it’s a good bet that your potential clients are starting their home search online, relying on the world’s largest search engine to find the perfect brokerage. However, getting your brokerage to feature on the first page of Google’s search results may seem like a daunting task, especially if you lack dedicated SEM resources. But these days, there’s a Google hack to help you get even more visibility: […]
June 27, 2016

Facebook vs. Google Advertising Platforms [Infographic]

Facebook or Google, which is the optimal ad platform for real estate? Many marketers have long debated the use of Facebook vs. Google when it comes to advertising for their business. And, while there are many similarities between the two powerhouses, each also has their own draws and benefits. To help you navigate each and decide which platform is best for your brokerage, we’ve created the following infographic! Like this infographic? For even more on […]
June 15, 2016
optimizing your local real estate listings

Optimizing your Office Listings to Reach your Local Audience

According to the CMO Council, 58% of marketing executives say that local marketing is essential to business growth and profitability. That being said, the first move you need to make to reach your local audience is making sure that your office listings are optimized on various local online business directories (we’ll get to those below). But stuff happens; phone numbers change, employees change, even your office locations change. And it can be hard to keep […]
June 9, 2016

Adwords Ad Terms for Your Marketing Directors

Many marketers and marketing directors in the real estate industry are weary of diving head first into Google Adwords advertising for a couple of reasons: 1. It’s a spending risk that they are just not comfortable taking. 2. The platform can seem so overwhelming and too confusing to truly grasp. These are completely valid concerns. BUT they shouldn’t be roadblocks in the journey to a marketer’s Adwords success. Sure, there may be some hiccups along the […]
April 22, 2016

Go Green with your Marketing

People all over the world, join hands…and go green with your marketing. As it’s earth day, it’s only fitting that we discuss how to reduce our footprint and take our marketing strategies off the streets and online instead! Because who needs paper when you have the whole word at your fingertips, beneath your keyboard. As i’ll mention below…do it for the trees (don’t forget, we need them for oxygen to breathe, clean air, and fundamentally, […]
April 18, 2016

The Marketer’s Guide to Google’s Product Suite

Our latest eBook, ‘The Marketer’s Guide to Google’s Product Suite,’ is out! Check out the excerpt below and get a quick look at what’s inside. (Hint: there’s even more great information that all real estate marketers and pros need to know!)  If you want to read more (and you know you do), download the complete eBook for free! What’s Inside Google rules the search universe, and it’s only natural that it offers some of the […]