How to Build Links Without Being Classified as Spam

Real Estate Link Building

Our previous post on guest blogging touched on link building and how Google now considers many sources of links as spam.  In order to effectively link build, it is necessary to know what the rules are and how you can avoid being registered as an invalid source. Be cautious of controlling the anchor text of links.  Let the flow naturally.  You don’t want to manipulate the text and lead to an unnatural pattern that Google will consider spam. Don’t rely on guest blogging for link building. Distribute your content through... Read The Rest →

Guest Blogging: Worth Your Time?

Real Estate Blogging

Earlier this year, Matt Cutts, the head of Google’s Webspam team, released a blog post called, “The decay and fall of guest blogging for SEO.”  In the article, he discussed how guest blogging has transformed from a legitimate way of sharing ideas and garnering links into spam-like behavior.  Many companies are now paying money to guest post on sites and get links that pass on PageRank – this is explicitly against Google’s quality guidelines.  For this reason, Google no longer considers guest blogging as a valid SEO link building strategy.... Read The Rest →

Youtube or Vimeo: Which is the better choice?

Youtube or Vimeo

It is clear that digital media drives engagement and keep people on your website longer.  Two popular video sharing sites that draw viewers are Youtube and Vimeo. We’ve been getting questions as to which service is better for real estate businesses.  Our answer: it all depends.  Here’s a breakdown of each video sharing service.  You can see how it matches up to your video content goals. Youtube: Youtube gets 1 billion unique visitors monthly.  There is a significantly higher volume of videos posted to the site, and with that comes... Read The Rest →

The Value of Client Testimonials

Client Testimonials

Consumers care about reviews.  When they are researching a product, there is a high chance they’d read the reviews.  In regards to real estate, client testimonials and case studies serve as the equivalent when leads look for a brokerage and agent. Why are testimonials so important? Having testimonials on your site will help you build trust and credibility with potential clients.  They help you, in a genuine way, persuade potential clients to work with you. How should you incorporate testimonials to your site? Don’t be afraid to ask your clients... Read The Rest →

Never Run Out of Blog Ideas

Real Estate Blogging

Regularly publishing blog posts is difficult.  It requires thought, research, and lots of time.  It also requires ideas.  Ideas can be hard to come by – sometimes you just run out and have a writer’s block.  But don’t fret.  Here are some tips on how to come up with relevant, valuable content for your readers. Repurpose your old content Go through your old blog posts and social media content to see what has been popular in the past.  Are there any posts or topics that you can write more about... Read The Rest →

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