Online Marketing for your real estate business with Sequoia Real Estate Solutions.

May 27, 2015
Social Media Reviews template on the Sequoia Platform.

Where Is The Love? How To Solicit Google Reviews from Past Real Estate Clients

It can be one of the most tedious practices for any local business owner: asking past clients for a review on Google Plus. However, a few minutes spent per client can mean big rewards in terms of search engine marketing. This may seem like a fairly low-level marketing tactic, but [...]
May 20, 2015
email-marketing-for-blog

Why Email Is Your Most Powerful Online Marketing Tool

When it comes to digital marketing, it’s easy to focus on just a few sets of activities — content development, search engine optimization, advertising. Those are all valuable lead generation tactics, but they’re only half the story. The other half, perhaps the most important one, is what happens to your [...]
May 6, 2015
Source: http://static.searchengineguide.com/images/long-tail.png

The Short & The Long Tail – A Tale of Two Keyword Strategies

Marketing managers, in general, often fret about the position of keywords on search engines like Google and Bing. Their intentions are in the right place. It’s true that getting web pages to rank for the right keywords can bring brokers and their agents a huge flow of organic traffic. And [...]
April 23, 2015
Hand Shake

3 Local Link Building Opportunities for Real Estate Brokerages

The technique of “link building” in the world of Search Engine Optimization refers to gaining links to your website from other sites on the web. This tactic results in increases in both domain authority for your website, as well as referral traffic and new visitors to your site. In recent years, [...]
April 17, 2015
Boston Logic Area pages

What’s New for the Boston Logic Platform?

It’s been a long winter, but we’ve finally dug ourselves out of the snow and boy have we been busy. At Boston Logic, we are all about giving brokers, teams, and agents the tools they need to ramp up their business.  In fact, below are three recent releases to our platform. Here [...]
March 31, 2015
Boston Logic marketing automation

Mastering Marketing Automation for Real Estate [INFOGRAPHIC]

Did you know that businesses that use marketing automation experience a 451% increase in qualified leads, 53% higher conversion rates, and a 14.5% increase in sales productivity? Don’t fall behind with outdated and time-consuming real estate marketing practices. It’s time to enhance your marketing campaigns and lay out a strategy [...]
March 12, 2015
sequoia_iphone_screenshot2

Is Your Real Estate Website Ready for Google’s Mobile Search Update?

It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement): “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will [...]
March 3, 2015
Blogging eBook

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective [...]
February 25, 2015
Zillow-Trulia

Let’s Get Ready to Rumble: What’s Next for Zillow and Trulia?

Last week, we all thought the merger of Zillow and Trulia was big news, which it was. $800,000,000 in revenue and 2000 employees ain’t nothing to sneeze at. But since then, it seems that what they’ve created is a bigger target! First, Move decides that they won’t feed listings to [...]
January 5, 2015
2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]