A Guide to Buyer Personas

Buyer Persona

With the real estate market back on the rise, closings are happening quickly and houses stay on the market for significantly less time. However, when you receive a new listing, before you begin to engage your marketing and sales efforts, it is important to assess a key factor in the marketing and sales process: The Buyer Persona. Buyer Personas are the fictitious depictions of what you and your agents would define as your “ideal customer” for a specific property. A property is not necessarily limited to one buyer persona only... Read The Rest →

New eBook: Google Tools for Real Estate

Google Tools for Real Estate

We recommend our clients to take advantage of the plethora of free Google tools available.  The suite of tools, ranging from analytics to news alerts will help you find out ways to improve your site and stay ahead of industry trends.  In our latest eBook, we break down 6 Google tools and provide tips on how to use them to improve your site’s SEO and social media campaigns. What are you waiting for? Download the eBook now.

The Value of Retargeting on Facebook Mobile for Real Estate


Retargeting is one of the most effective ways to strengthen your branding and get potential leads returning to your site.  Over the past couple years, we have seen retargeting become more advanced and highly targeted.  Now, companies can retarget ads on both on desktops and mobile. For this post, we’ll focus on retargeting Facebook mobile users – the latest feature added to the popular retargeting provider, Adroll.  Facebook retargeting gives companies the ability to display their ads on the right hand side of the web page, as well as directly... Read The Rest →

The Content You Should be Creating for Your Real Estate Blog

Real Estate Blogging

Homebuyers aren’t just searching for listings – they are searching for information on prospective neighborhoods and communities.  They want to get to know the people and place better before they commit buying a home in a respective community.  They’re interested in neighborhood events and politics, the school system, local businesses, and available amenities. That said, the best way for you to drive organic traffic to your blog is to keep it local.  Provide potential clients with information that they want to read and you’ll keep them on your site longer. ... Read The Rest →

Google Alerts for Real Estate

Google Alerts

Google offers a plethora of free tools that helps marketers optimize their websites and keep up with industry best practices.  In previous posts, we’ve talked about the value of Google Analytics, Google Webmaster Tools, and Google Trends in understanding how to improve keyword strategy and SEO, among other key online marketing areas. This post will focus on a tool that is often overlooked – Google Alerts.  This simple tool gives you the ability to monitor the web for content of interest.  You can easily choose the content you’d like to... Read The Rest →

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