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March 21, 2016

Lookalike Lists – The Hot New Way to Extend your Reach

Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
February 2, 2016

Marketing Philosophies we can Learn from the Movie Groundhog Day

Yes, today marks the day that the famous weather-predicting Punxsutawney Phil decides whether we are going to have six more weeks of winter or early spring. Most New Englander’s are thanking the little groundhog for blessing up with the latter. When I think of Groundhog Day, my mind drifts to the classic 90’s movie of the same name starring Bill Murray. I believe as marketers, we can learn a lot from this cult classic. For those […]
November 20, 2015

The Magic of Retargeting for Real Estate

Some would say, being a Marketing Director is a lot like being a magician. You have to have a lot of tricks up your sleeve to grow your audience. Today’s rabbit in a hat that I will cover is the magic of retargeting. Retargeting is a way to reach out to prospects who already have visited your website to help re-engage them and create brand awareness. Allow me to illustrate an example: I come to your brokerage […]
November 18, 2015

5 Digital Marketing Tactics to Grow your Brokerage

According to the CMO Council, content marketing generates three times as many leads as traditional outbound marketing but costs 62% less. If you’re looking to scale your business and, optimize your budget, here are five digital marketing tactics to power your marketing strategy. Marketing Automation: Marketing Automation is technology that allows you to automate emails so that leads are followed up with immediately, create tasks to keep your agents and hold your agents more accountable […]
May 27, 2015

Where Is The Love? How To Solicit Google Reviews from Past Real Estate Clients

It can be one of the most tedious practices for any local business owner: asking past clients for a review on Google Plus. However, a few minutes spent per client can mean big rewards in terms of search engine marketing. This may seem like a fairly low-level marketing tactic, but having a healthy amount of online reviews is an essential aspect of harvesting a solid reputation on the web. Reviews stand out in the search […]
May 20, 2015

Why Email Is Your Most Powerful Online Marketing Tool

When it comes to digital marketing, it’s easy to focus on just a few sets of activities — content development, search engine optimization, advertising. Those are all valuable lead generation tactics, but they’re only half the story. The other half, perhaps the most important one, is what happens to your visitors after they convert. After all, the goal of your website is to generate quality leads so you can do business with them, not just […]
March 31, 2015

Mastering Marketing Automation for Real Estate [INFOGRAPHIC]

Did you know that businesses that use marketing automation experience a 451% increase in qualified leads, 53% higher conversion rates, and a 14.5% increase in sales productivity? Don’t fall behind with outdated and time-consuming real estate marketing practices. It’s time to enhance your marketing campaigns and lay out a strategy that will help you attract leads and close more deals. Marketing automation can help you optimize your real estate marketing practices throughout the entire customer […]
March 12, 2015

Is Your Real Estate Website Ready for Google’s Mobile Search Update?

It’s no April Fool’s joke. Starting next month, Google will be releasing changes to its search algorithm to include mobile-friendliness as an important ranking factor for search engine results (read full announcement): “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get […]
March 3, 2015

How to Increase Your Real Estate Blog Traffic and Engagement

Blogging regularly and consistently will help you increase your blog subscribers and boost your real estate website traffic.  You’ll be able to give a voice to your real estate company while providing valuable information to your potential and existing clients. Boston Logic clients often ask us how they can write effective and engaging blog posts – content that will interest and build their following.  Here are tips on how you can build traffic and engagement: Consistently […]