Buyer Persona #5: Young Families

Young Family real estate

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery stores in order to keep their families healthy and strong. The integrated maps on our Sequoia platform make it easy to search for local attractions and necessities. When searching for properties on your website, visitors can filter their map search... Read The Rest →

Should I get a .realtor domain?

Screen Shot 2014-10-23 at 10.01.37 AM

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly not go changing the domain for your existing site to .realtor in the hope that this will produce better search engine ranking. In fact, your URL has little effect on your SEO at all. Google has said so for a... Read The Rest →

Buyer Persona #3: Young Professionals (Couples)

Buyer Personas Young Professionals

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious necessities that a young couple may desire in their new apartment or condo, such as larger spaces to accommodate two people, but there may also be attractions outside the home that are suitable for couples. These could be nice restaurants... Read The Rest →

Do You Need to Worry About Negative SEO?

Negative SEO

Let’s say I have a great site for my business and it gets tens of thousands of visitors a month and hundreds of leads. Needless to say, my SEO is on point, and a lot of my leads find my site from organic search. But I’ve been hearing a lot about negative SEO recently. What is negative SEO? And is my site’s search engine ranking at risk? Also, why does it sound so scary? What is Negative SEO? According to Moz, Negative SEO is when someone attempts to lower a... Read The Rest →

Buyer Persona #2: Young Professionals (Single)

Buyer personas

When we talk about young professionals in the real estate market, we are usually referring to long-term renters. They are no longer living the migrant lifestyle of students, but still have some flexibility with regard to their location. These are prospective customers, usually in their mid-to-late 20s, who are looking to upgrade their living space and find their first real “adult” place to live. This post will focus on single young professionals, but we will write about young professional couples in a later post. When working with young professionals, you... Read The Rest →

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