We recommend our clients to take advantage of the plethora of free Google tools available. The suite of tools, ranging from analytics to news alerts will help you find out ways to improve your site and stay ahead of industry trends. In our latest eBook, we break down 6 Google tools and provide tips on how to use them to improve your site’s SEO and social media campaigns. What are you waiting for? Download the eBook now.
In our previous blog posts we’ve talked about the value of Google Webmaster Tools and Google Keyword Planner in helping you take your SEO to the next level. In this post, we’ll touch on Google Analytics and discuss how you can take advantage of this powerful tool to find out which pages on your site are engaging visitors and which ones you can improve. To begin, we’ll talk about the meaning of the vanity metrics used on Google Analytics. It’s important to understand what the data is showing you. New... Read The Rest →
Google serves as a great resource when trying to plan out your keyword strategy and SEO practices. In previous blog posts, we talked about the value of Google Webmaster Tools and Google Trends. This post will focus on the benefits and best features of Google Keyword Planner. Google Keyword Planner is a great tool to use to figure out not only what keywords to target in Adwords, but also which ones to focus on throughout your website. Found in the Tools section of the Google Adwords interface, you can research... Read The Rest →
Google Keyword Planner often overshadows Google Trends. Google Trends, however, is more valuable than you think and taking advantage of it will help you optimize your keyword strategy. Google Trends tells us more than just keyword popularity. Using the tool, we can find out interest overtime, regional popularity, and related searches. We’ll be able to get a better idea of which keywords to target and which ones to avoid. The best part of the tool is that it is visually helpful. Simple graphs and charts make it easy to discern... Read The Rest →
Want to get a better understanding of how search engines view your site? Sign onto Google Webmaster Tools. Google Webmaster Tools provides you with the analytics and information you need to improve your SEO practices. In this blog post, we will highlight a number of sections in Google Webmaster Tools and give you tips on how you can use the data provided to make sure your site is optimized. Crawl Sitemaps: It’s important to submit your sitemap (both for your website and blog) to Google Webmaster Tools. This helps bots... Read The Rest →