2015: The Year That the Homebuyer is On Top and Online

2015

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending guidelines: lending institutions are offering 3% mortgage down payments, which will make buying a first... Read The Rest →

“Town Pages” are now “Search Pages”

Real Estate Town page

We have had our Town Pages feature for a couple years now, and, even though change is hard, we decided to change the name from “Town Pages” to “Search Pages.” Search Pages will not be any different from Town Pages, besides the name. On the Sequoia Platform, Search Pages not only allow admins to create pages pertaining to a certain area or town, but they also give admins the power to pull in listings based on custom pre-defined searches. These searches can be as specific as an advanced property search.... Read The Rest →

Buyer Persona #5: Young Families

Young Family real estate

                        Real Estate Online Marketing is an important part of any agencies’ strategy, especially when working with young families. Families need room to grow. They also need easy access to local amenities, such as schools, medical facilities, and grocery stores in order to keep their families healthy and strong. The integrated maps on our Sequoia platform make it easy to search for local attractions and necessities. When searching for properties on your website, visitors can filter their map search... Read The Rest →

Should I get a .realtor domain?

Screen Shot 2014-10-23 at 10.01.37 AM

Wow! If there’s one thing that’s dominating the airwaves this week, it’s the .realtor top level domain. So, we want to help folks decide on a few things: Will getting a .realtor domain help my SEO? There’s no evidence that a .realtor domain will help your SEO. You should certainly not go changing the domain for your existing site to .realtor in the hope that this will produce better search engine ranking. In fact, your URL has little effect on your SEO at all. Google has said so for a... Read The Rest →

Buyer Persona #3: Young Professionals (Couples)

Buyer Personas Young Professionals

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious necessities that a young couple may desire in their new apartment or condo, such as larger spaces to accommodate two people, but there may also be attractions outside the home that are suitable for couples. These could be nice restaurants... Read The Rest →

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