How to Build Links Without Being Classified as Spam

Real Estate Link Building

Our previous post on guest blogging touched on link building and how Google now considers many sources of links as spam.  In order to effectively link build, it is necessary to know what the rules are and how you can avoid being registered as an invalid source. Be cautious of controlling the anchor text of links.  Let the flow naturally.  You don’t want to manipulate the text and lead to an unnatural pattern that Google will consider spam. Don’t rely on guest blogging for link building. Distribute your content through... Read The Rest →

Guest Blogging: Worth Your Time?

Real Estate Blogging

Earlier this year, Matt Cutts, the head of Google’s Webspam team, released a blog post called, “The decay and fall of guest blogging for SEO.”  In the article, he discussed how guest blogging has transformed from a legitimate way of sharing ideas and garnering links into spam-like behavior.  Many companies are now paying money to guest post on sites and get links that pass on PageRank – this is explicitly against Google’s quality guidelines.  For this reason, Google no longer considers guest blogging as a valid SEO link building strategy.... Read The Rest →

Make it Easier for Your Site Visitors to Find and Navigate Your Site

Sitemaps

Sitemaps help define the structure of your site and makes it easier for both people and search engine crawlers to navigate through your content.  It’s important that you have an updated sitemap for your website and blog.  This will enhance the user experience and improve SEO. Many sites now are displaying their content on fewer, longer pages.  This simplifies their sitemap enough that they can put it into the footer of the website.  Others designate an entire page to a sitemap, clearly defining top level, secondary, and tertiary navigation.  This... Read The Rest →

A Photo is Worth a Thousand Words

Real Estate Blogging

A photo is worth a thousand words – this cliché is especially true when it comes to blogging, social media, and SEO. Images are much more engaging than text.  They account for over 90 percent of the most engaging posts on social media.  On the Facebook timeline, for example, photo shares are much more prominent than text updates.  There is a reason for this.  According to Kissmetrics, compared to text-only posts, photos get 53 percent more likes and 104 percent more comments.  Twitter has responded to the rise in photo... Read The Rest →

What You Need to Know About Top Level Domain Names

Top Level Domain & Real Estate

Lately there has been lots of buzz around top-level domain (TLD) names, especially in the real estate industry.  New domain extensions for the real estate industry will be released earlier next year.  Websites, for example can have the domain boston.realestate as opposed to bostonrealestate.com. We have been asked by many of our clients the value of these real estate TLDs and if they should invest in them.  Here’s our breakdown: What domain you want to choose really breaks down into 2 areas. They are SEO and Branding. SEO The domain... Read The Rest →

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