Buyer Persona #1: Student Renters

Buyer personas

  Student renters, usually in their early 20s, are students who have chosen to live off campus while they attend a local college or university. They represent an important market, and successful marketing towards them can mean big money. Because most students are looking to rent, they create easy opportunities for up-sells, repeat customers, and long-time clients. The current generation of student renters is usually referred to as the “millennials,” and millennials are characterized as tech-savvy, confident, and curious. They are no strangers to marketing and advertising, and are often... Read The Rest →

What’s the “Perfect” Length Blog Post?

Real Estate Blogging

A question that our clients often ask us, regarding content and SEO, is “What’s the perfect length blog post?”  And that got us thinking.  Are shorter or longer blog posts more engaging? And which perform better on search engines, like Google?  Here’s what we found: Engagement The length of a blog post is not a good indicator of engagement.  Other factors that may be more indicative of the engagement level are: topics covered, quality of writing, and frequency of posts.  If you have a well-established blog and are regularly posting... Read The Rest →

New eBook: Google Tools for Real Estate

Google Tools for Real Estate

We recommend our clients to take advantage of the plethora of free Google tools available.  The suite of tools, ranging from analytics to news alerts will help you find out ways to improve your site and stay ahead of industry trends.  In our latest eBook, we break down 6 Google tools and provide tips on how to use them to improve your site’s SEO and social media campaigns. What are you waiting for? Download the eBook now.

Understanding Google Analytics

Google Analytics for Real Estate

In our previous blog posts we’ve talked about the value of Google Webmaster Tools and Google Keyword Planner in helping you take your SEO to the next level.  In this post, we’ll touch on Google Analytics and discuss how you can take advantage of this powerful tool to find out which pages on your site are engaging visitors and which ones you can improve. To begin, we’ll talk about the meaning of the vanity metrics used on Google Analytics.  It’s important to understand what the data is showing you. New... Read The Rest →

Strengthen Your Keyword Strategy with Google Keyword Planner

Google Keyword Planner

Google serves as a great resource when trying to plan out your keyword strategy and SEO practices.  In previous blog posts, we talked about the value of Google Webmaster Tools and Google Trends.  This post will focus on the benefits and best features of Google Keyword Planner. Google Keyword Planner is a great tool to use to figure out not only what keywords to target in Adwords, but also which ones to focus on throughout your website.  Found in the Tools section of the Google Adwords interface, you can research... Read The Rest →

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