Buyer Persona #3: Young Professionals (Couples)

Buyer Personas Young Professionals

While our last post discussed how to market to single young professionals, many potential customers in this age group are in serious relationships, and it is important to address the needs of a couple differently than you would a single individual. When looking for real estate, there are the obvious necessities that a young couple may desire in their new apartment or condo, such as larger spaces to accommodate two people, but there may also be attractions outside the home that are suitable for couples. These could be nice restaurants... Read The Rest →

Do You Need to Worry About Negative SEO?

Negative SEO

Let’s say I have a great site for my business and it gets tens of thousands of visitors a month and hundreds of leads. Needless to say, my SEO is on point, and a lot of my leads find my site from organic search. But I’ve been hearing a lot about negative SEO recently. What is negative SEO? And is my site’s search engine ranking at risk? Also, why does it sound so scary? What is Negative SEO? According to Moz, Negative SEO is when someone attempts to lower a... Read The Rest →

Buyer Persona #2: Young Professionals (Single)

Buyer personas

When we talk about young professionals in the real estate market, we are usually referring to long-term renters. They are no longer living the migrant lifestyle of students, but still have some flexibility with regard to their location. These are prospective customers, usually in their mid-to-late 20s, who are looking to upgrade their living space and find their first real “adult” place to live. This post will focus on single young professionals, but we will write about young professional couples in a later post. When working with young professionals, you... Read The Rest →

Buyer Persona #1: Student Renters

Buyer personas

Student renters, usually in their early 20s, are students who have chosen to live off campus while they attend a local college or university. They represent an important market, and successful marketing towards them can mean big money. Because most students are looking to rent, they create easy opportunities for up-sells, repeat customers, and long-time clients. The current generation of student renters is usually referred to as the “millennials,” and millennials are characterized as tech-savvy, confident, and curious. They are no strangers to marketing and advertising, and are often turned... Read The Rest →

What’s the “Perfect” Length Blog Post?

Real Estate Blogging

A question that our clients often ask us, regarding content and SEO, is “What’s the perfect length blog post?”  And that got us thinking.  Are shorter or longer blog posts more engaging? And which perform better on search engines, like Google?  Here’s what we found: Engagement The length of a blog post is not a good indicator of engagement.  Other factors that may be more indicative of the engagement level are: topics covered, quality of writing, and frequency of posts.  If you have a well-established blog and are regularly posting... Read The Rest →

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