Want to get more engagement on your real estate social media channels? Post lots of pictures – pictures of the neighborhoods you cover, community members – anything that will help you develop your branding and draw interest. It’s natural for us to process images much faster and easier than text. In fact, 90 percent of all information transmitted to the brain is visual (via 3M Corporation). Here’s the breakdown of each social media network and data showing why images are so important: Facebook 43 percent of all the content that... Read The Rest →
After our LogicClassroom last week on social media strategies, we received a great deal of questions, comments, and advice. Social media is about forming relationships and creating conversations – in that spirit, we would love to share some of the comments we received and create a public discussion on the topic. Feel free to send us your thoughts. Below is the advice we received from Kevin von Duuglas-Ittu (@mediasres) on how to create conversations, as oppose to simply broadcasting content, on social media: I’m not sure what platforms you are focusing... Read The Rest →
Are you reaching your network on Twitter? Are your clients and leads seeing your tweets and clicking to read more? While Twitter is a great social media platform to connect and converse with leads, it may be difficult to fully engage your audience. The half-life of a tweet is only 4 to 5 minutes, as it can get buried in people’s feeds very easily, and the average click-through-rate of a tweet is roughly 1 percent. To engage your followers, you should: Tweet in the mornings or evenings when people are... Read The Rest →
In our latest LogicClassroom, “Social Media Strategies: What Works and Why?” we discussed how brokers and agents can take advantage of social media channels to build relationships and connect with buyers and sellers. We touched on the importance of creating a content calendar that defines your goals and keeps you accountable. We then delved more deeply into each of the major social media channels: Facebook, Twitter, LinkedIn, Pinterest, and Google+. Each of the channels is unique in terms of when its users are most active and the type of content... Read The Rest →
Join us Tuesday, December 10th @2PM (EDT) Presented by Yen Le Social media is a powerful means of communication that helps real estate brokers and agents connect with leads and clients. By optimizing social media pages and actively posting content on Twitter, Facebook, LinkedIn, Google+, and Pinterest, you will be able to engage your leads through the entire sales cycle. In this LogicClassroom, we will provide strategies on how you can create effective campaigns and drive up engagement. Register here.