Information on real estate social media, including best practices on Facebook, Twitter, Pinterest, and LinkedIn for brokers and agents.

January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a [...]
October 20, 2014
First time Homebuyer

Buyer Persona #4: First-Time Homebuyers

First-timers to the home buying market represent a very special case for real estate agents. These potential buyers are likely young couples or families looking to expand their space and make crucial investments. If a strong customer relationship is built with first-time homebuyers, this could mean a lifetime of business [...]
September 19, 2014
Buyer personas

Buyer Persona #2: Young Professionals (Single)

When we talk about young professionals in the real estate market, we are usually referring to long-term renters. They are no longer living the migrant lifestyle of students, but still have some flexibility with regard to their location. These are prospective customers, usually in their mid-to-late 20s, who are looking [...]
September 8, 2014
Buyer personas

Buyer Persona #1: Student Renters

Student renters, usually in their early 20s, are students who have chosen to live off campus while they attend a local college or university. They represent an important market, and successful marketing towards them can mean big money. Because most students are looking to rent, they create easy opportunities for [...]
July 15, 2014
Twitter ads

Are Twitter Ads Worth It?

As an active Twitter user, I’ve been seeing lots of promoted tweets, accounts, and trends popping up on my feed.  I became curious as to whether or not Twitter ads were effective – were they getting clicks and adding more traffic to the sites that were investing in them? So [...]
May 19, 2014
Paper - Facebook New App

How Facebook’s New App Affects Your Marketing Efforts

Facebook has been directing its efforts to increase mobile engagement.  And it’s for a good reason – with 1 billion active smartphone users, Facebook makes over half of their advertising revenue on mobile.  To become more dominant in the mobile game and introduce more apps, the social media company has [...]
April 30, 2014
Facebook Advertising

Is Your Facebook Reach Declining?

Facebook has been updating their algorithms to encourage more people to invest in paid advertising.  One of the updates, for example, favors friends’ posts over that of companies. Many companies have noticed a decline in their post reach over the past few months.  On average, 1,500 stories are displayed on [...]
April 3, 2014
Real Estate Social Media

10 Years Later – What’s New with Facebook?

2014 marks the 10th year in which Facebook has been in existence.  Over these past 10 years, we have seen many changes to the interface and functionality of the social media platform.  In this post, we will go through recent Facebook changes so that you can optimize your pages and [...]
March 18, 2014
Google Analytics for Real Estate Agents

Is Google Analytics Capturing All of Your Social Media Data?

We’ve been keeping track of our social media data here at Boston Logic and have noticed that there has been a significant discrepancy between the data given by third party applications, such as Buffer and Hootsuite, and that of Google Analytics.  As a response, we have been keeping a closer [...]
March 13, 2014
Facebook Advertising

Are Facebook Ads Worth Your Money?

Do Facebook ads get you a return on your dollar? Facebook has been pushing promotional updates and rewarding those who invest in paid advertisements.  It is becoming harder and harder to engage your followers without advertising – your reach and impressions aren’t as high.  However, there is still much debate [...]