Are Twitter Ads Worth It?

Twitter ads

As an active Twitter user, I’ve been seeing lots of promoted tweets, accounts, and trends popping up on my feed.  I became curious as to whether or not Twitter ads were effective – were they getting clicks and adding more traffic to the sites that were investing in them? So I did a little research and here’s what I’ve found: Higher engagement than Facebook It is difficult to compare Twitter to Facebook because of their vast difference in amount of users and the demographics they cater to – but we... Read The Rest →

How Facebook’s New App Affects Your Marketing Efforts

Paper - Facebook New App

Facebook has been directing its efforts to increase mobile engagement.  And it’s for a good reason – with 1 billion active smartphone users, Facebook makes over half of their advertising revenue on mobile.  To become more dominant in the mobile game and introduce more apps, the social media company has formed Facebook Creative Labs.  The first app they released earlier this year was Paper. Paper is a newsreader app is similar to Flipboard.  Facebook users will be able to see their newsfeed in story form and can browse through other... Read The Rest →

Is Your Facebook Reach Declining?

Facebook Advertising

Facebook has been updating their algorithms to encourage more people to invest in paid advertising.  One of the updates, for example, favors friends’ posts over that of companies. Many companies have noticed a decline in their post reach over the past few months.  On average, 1,500 stories are displayed on a user’s newsfeed on any given day.  The majority of these posts are from friends or from big companies with millions of followers.  Small businesses, on the other hand, are at a disadvantage.  Many companies are only seeing their posts... Read The Rest →

10 Years Later – What’s New with Facebook?

Real Estate Social Media

2014 marks the 10th year in which Facebook has been in existence.  Over these past 10 years, we have seen many changes to the interface and functionality of the social media platform.  In this post, we will go through recent Facebook changes so that you can optimize your pages and increase engagement. New Newsfeed.  Facebook recently made design updates to their newsfeed.  These changes were aimed at simplifying the newsfeed.  Changes were minor and affected most noticeably the font and sizing.  The changes should not affect your posts or ads.... Read The Rest →

Is Google Analytics Capturing All of Your Social Media Data?

Google Analytics for Real Estate Agents

We’ve been keeping track of our social media data here at Boston Logic and have noticed that there has been a significant discrepancy between the data given by third party applications, such as Buffer and Hootsuite, and that of Google Analytics.  As a response, we have been keeping a closer eye on data coming in directly from the social media channels, third party applications, and Google Analytics.  We found that the data from the third party applications and the social media channels were similar.  These numbers, however, did not match... Read The Rest →

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