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June 13, 2016

Social Media Do’s and Don’ts for your Brokerage

Social media is a great place to grow awareness for your real estate brokerage and engage potential clients. But before you can grow your client list, you have to foster relationships. I know that might not sound like the most appealing thing in the world (cue awkward high school flashbacks). But in an age where more relationships seem to exist online than ever before, social media has opened the doors for a whole new era […]
April 12, 2016

Social Media Contests that get you more Likes & Followers

Step up your social media status from average user to full blown master! We’re sharing secrets that all real estate professionals need to know to make a lasting impact on social media. This post comes directly from our newest eBook, ‘Social Media for your Brokerage.’ If you like what you see, download it for free! Getting people to like or follow your page can make or break your social reach. When someone sees that their friend or family member […]
March 29, 2016

Social Media Image Sizing Cheat Sheet [Infographic]

Are you getting your social media on? In our new eBook, ‘Social Media for your Brokerage‘, we discuss how you can use various social channels to gain the traction your business needs to get noticed and grow.  We want to keep the conversation going and follow up with this social media image size and best practices guide. If you like it, download the companion eBook for even more great social media tips and best practices! Behold, your […]
March 28, 2016

Social Media for Your Brokerage: 4 Steps to a Successful Social Campaign

Last month we came out with our updated Marketing Automation eBook, and now we’re back with a new installment, for all of your social media needs! The following is an excerpt from a chapter of our latest eBook, ‘Social Media for your Brokerage: Tips and strategies all owners, Brokers and Marketers need to know’ If you like this eBook, download it for free! Define your Target Audience The first step to creating a successful social media […]
March 21, 2016

Lookalike Lists – The Hot New Way to Extend your Reach

Did you know that 81% of consumers conduct online research before deciding to make a purchase? This makes the Internet, and social media sites in particular, some of the most valuable places to reach your potential customers — why not do it with ads? If you are leveraging retargeting, anyone who visits your site can then see your ads across the Web, Facebook, Twitter, or even Linkedin. They receive your ads because they are a part of that retargeting […]
August 12, 2015

Pinterest: Your Newest Real Estate Marketing Tool

It’s no secret that content marketing is the key to success for any business. Content marketing is any sharing of media or publishing your own content in order to attract customers. A huge part of content marketing is imagery, making Pinterest a very useful tool to create and share content that will help build your real estate business. What is Pinterest? Pins: images and other forms of media Boards: categorized collections of your pins Repins: reposting images […]
January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending […]