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July 20, 2016

Why Every Brokerage Needs an Ace up their Sleeve

Boston Logic is excited to announce the launch of Ace, built for boutique brokerages and teams who want to ensure that their digital marketing gets done right. We noticed a common challenge: lots of clients come to us with the right digital strategy in mind, but no one on their team to do the implementation and ongoing management of their campaign. On the enterprise scale, full time employees are available to turn plans into results. […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
March 16, 2016

How to use Marketing Automation to Grow your Business

Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]
March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
February 17, 2016

New Platform Features: February

Behind the scenes at Boston Logic, we are constantly working on our product to improve your user experience! Now we’re back with our latest product updates for February. Here’s what’s new this month: Lead Accept/Reject Path: Admin > Settings > Configuration > Leads > “Agents required to ‘Accept’ Leads”checkbox & “Rejected Lead Agent” dropdown. By enabling this feature, agents will be required to accept a lead via a link sent to their email before they can […]
January 27, 2016

New Platform Features: January

We’ve implemented new updates to our product to improve your experience! Here’s the breakdown for January: Automated Sending of Seller Reports Users can now automatically subscribe sellers to website activity reports for their properties. This can be done in two ways: Through the edit lead screen in the admin portal. Click “Add a Property” and choose the subscription frequency; you can subscribe a lead to Daily/Weekly/Quarterly reports on that property. (Note: you can only sign […]
January 5, 2015

2015: The Year That the Homebuyer is On Top and Online

 Don’t call it a comeback! Well, you could call it that. With a growing economy, electric cars, and  (hopefully) a Patriots win on February 1st, 2015 brings a lot of exciting changes.  One change that piqued our interest here at Boston Logic pertains to the  housing market shift from a seller’s market to a buyer’s market. Buyers this  year are finally projected to be favored over the sellers for a few reasons:   Loosened lending […]