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July 10, 2018
Graphic feature image with text "Google Maps Pricing Changes"

Google Maps API Pricing Changes: What It Means for Your Real Estate Website

Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or team using Google Maps on your website today. That’s why we put together this quick rundown of the major changes, and what they might […]
June 15, 2018
Real Estate Tech Landscape

The 2018 Real Estate Technology Landscape [Infographic]

Technology plays a huge part in powering the $1 trillion machine that is the U.S residential real estate market. But the players are many, and it can be hard to know who does what in the real estate tech landscape. With so many solutions, products, and providers to choose from, it can be easy to spend money on tools that ultimately don’t bring any value. As a real estate broker, you need to think carefully about […]
July 20, 2016

Why Every Brokerage Needs an Ace up their Sleeve

Boston Logic is excited to announce the launch of Ace, built for boutique brokerages and teams who want to ensure that their digital marketing gets done right. We noticed a common challenge: lots of clients come to us with the right digital strategy in mind, but no one on their team to do the implementation and ongoing management of their campaign. On the enterprise scale, full time employees are available to turn plans into results. […]
June 1, 2016
drive traffic to your open house

How to get the Most Qualified Leads out of Your Open Houses

The digital age has changed the way agents view open houses. According to RISMedia, 44% of agents view open houses as a “powerful” marketing tool in selling a home. Does that mean open houses are unnecessary? Of course not. In fact, the digital age means your open house guests have probably done their research. While you might not sell the house that day, open houses are also an excellent way to attract and recruit new […]
April 19, 2016

5 Reasons to Market Your Listings with Listing Videos

The following is a guest post from VP of client director at VScreen and listing video expert Donnie Miller. You don’t want to miss the valuable information he’s sharing about video marketing for your listings! Over 4 billion videos are viewed every single day on YouTube. And, on Facebook, there are more than 323 days worth of videos viewed every minute. Pretty impressive; but just what do these numbers mean for real estate marketing? As we continue […]
April 1, 2016

Don’t be Fooled by Crappy Leads

Are you consistently generating high-quality leads? The old way of real estate marketing relies heavily on purchasing lists of leads from sources, and blindly sending out email blasts in hopes that your messages just might stick. Maybe you get a few qualified buyers or sellers this way, maybe not. Usually, it’s the latter. We are seeing less and less of this outdated, outbound marketing strategy as time goes on — these techniques are just simply […]
March 16, 2016

How to use Marketing Automation to Grow your Business

Below is an excerpt from a chapter of our latest eBook, ‘Marketing Automation: Tools and tips every real estate pro should have in their arsenal.’ If you like this chapter and want to find out how you can use marketing automation to grow your business, download our eBook. It’s free! Why is Marketing Automation Helpful? A comprehensive marketing automation software gives you the data and information you need to easily create personalized and effective email […]
March 4, 2016

Customer Lifetime Value – The Secret to your Brokerage’s Success

As a real estate professional, you’ve spent time fostering valuable, personal relationships with your potential buyers before the sale. You’ve helped them picture a life in the particular homes you happen to be showing. Along the way you’ve  shared some laughs, you’ve assuaged concerns, ultimately, you closed the sale; but that doesn’t mean your work is done. You’re not Jay-Z, you don’t want to just forget about your past customers and be “onto the next […]
February 17, 2016

New Platform Features: February

Behind the scenes at Boston Logic, we are constantly working on our product to improve your user experience! Now we’re back with our latest product updates for February. Here’s what’s new this month: Lead Accept/Reject Path: Admin > Settings > Configuration > Leads > “Agents required to ‘Accept’ Leads”checkbox & “Rejected Lead Agent” dropdown. By enabling this feature, agents will be required to accept a lead via a link sent to their email before they can […]