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March 1, 2018
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3 Steps to Stop Buying Real Estate Tech and Start Buying Success

The real estate tech industry reached a whopping $5 billion in deployed investments last year. As a brokerage, continued growth in this industry depends on your ability to get the best real estate technology for your company. Despite this, I continuously hear the same thing over and over when I talk to brokerages across the country: “We spent money on technology but we don’t feel that we, or our agents, are getting value from it”.  Technology is a […]
May 10, 2017

Real Estate Tech Tip: Understanding Data

Real Estate Data Everyone wants more data, agent data, client data, web traffic and email performance data. Why? At Boston Logic we hear a lot of noise about data within the real estate industry but not a lot of actionable plans to put it to work. So how do we put all this data to work? Client data is the fuel for automation, the more you know about your clients the better you can hone […]
May 10, 2017

Real Estate Tech Tip: Put Your Data to Work

Everyone talks about how important data is to a real estate brokerage. But “data” doesn’t tell us anything without analysis. Today we are looking at the benefits of three different real estate brokerage data sets, Agent data, Buyer and Seller data, and Transaction data. Agent Data Analysis of Agent data can give us insight into how efficiently a brokerage is functioning and where problems exist. Lead conversion, lead follow-up time and quantifying outreach can give […]