2010

Boston Logic's Sequoia platform continues to grow with the newest integration of the Rhode Island MLS.

Boston Logic recently integrated the Rhode Island Statewide MLS with the Sequoia platform!

We're now serving the entire state of Rhode Island thanks to our integration with the Statewide MLS. Those with our user-friendly Sequoia real estate websites can access data from any MLS we serve.

If you are one of our many customers who use this MLS, please contact us today for details on how to get started with Sequoia!

There's also still time to take advantage of our special holiday offer for Sequoia Agent Sites: don't miss out!

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Tory Row Real Estate came to Boston Logic looking for an upgrade. They added themselves to the long list of real estate firms who have taken advantage of our Modified Theme realty web design package for the Sequoia platform.

Starting with one of our standard property web design themes, our team worked with Tory Row Real Estate through several rounds of revision to get them the site they wanted. The result, with minimal investment, Tory Row now has a uniquely branded real estate website.

The new Tory Row Real Estate site is clean and modern, and gives users easy access to the many tools that make the Sequoia platform the best in the industry.

By far our most popular design package, the Modified Theme lets you alter one of our standard themes through several rounds of revision. Home page layout, color schemes, global elements such as headers and footers, and many more elements that can be changed to suit your needs and brand identity.

Contact a member of the Boston Logic sales team today at 617-266-9166 to learn more about this great way to make your new Sequoia site unique and targeted at your specific audience.

Tory Row Real Estate is a leader in Cambridge apartment rentals, with a further specialization in apartment and home rentals in the surrounding areas of Arlington and Somerville.

Holiday Special Offer: Sequoia Agent Websites for $50/month! 12/6/2010

real estate agent websites

Special Holiday Offer for Real Estate Agents

For a limited time, Boston Logic is offering Sequoia Agent Sites for just $50 per month! Agent Sites consistently produce leads, traffic, and search engine ranking - now at half off the regular price. Don't delay - get the competitive advantage of a Sequoia Agent Site before this great offer expires!

Regular Price: $100 / month

YOUR PRICE: Only $50/month if you sign up before the end of 2010!

Do the math - You save $600!

The best part? We're constantly improving and upgrading the Sequioa platform. Your website will receive these upgrades automatically for FREE, so your personal website will always have the latest features and be using the best technology in the industry. It's like leasing a car that never gets old!

This offer expires January 1st, 2011.

Contact Boston Logic to get started today!

The New EganRealtyGroup.com Real Estate Website Design Launch: 10/12/2010

If you are an agent debating taking the plunge into a real estate agent website design, here's a recent agent site launch to check out! www.eganrealtygroup.com

This agent site is a modified theme real estate website design with a gorgeous Massachusetts home against a soft blue background. The site owner, Steve Egan, is an agent from Rosen Realty and specializes in South Shore MA Real Estate.

Steve Egan's site is also a fantastic example of Sequoia's Town Pages feature, which allows you to create custom content about an area you serve, and then populate the page with MLS listings based on search criteria that you specify using the secure management interface. This content written about cities and towns that you specialize in is useful to potential clients, and helps your website rank in search engine results for applicable search terms.

Visit SequoiaRealEstateSolutions.com to see how you can get started with your very own agent site today!

Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010

For today's installment of Q&A Tuesday, where we discuss Frequently Asked Questions we receive from clients or potential clients regarding our Sequoia real estate website platform, I thought it would be a good idea to talk about website optimization. We are constantly being asked about search engine optimization and how our Sequoia websites can help our clients in their search engine marketing efforts.

Here at Boston Logic, we realize the importance of search engine marketing and optimization for your real estate business. Search engines are the way most people find information and services they want- and if your website is not optimized, it is less likely that potential clients will find you.

Even if you've never heard of Search Engine Optimization, a Sequoia website will make optimizing your web presence easy!

Q: How will switching to a Sequoia website help me with SEO?

A: The Sequoia platform was designed specifically with search engine optimization in mind! Sequoia is a cutting edge website platform that integrates the most advanced real estate website features enabling leading-edge marketing campaigns- and we're constantly improving it! Whenever there is a Sequoia system upgrade, your site is upgraded automatically, so your website will always be using the best technology in the real estate industry.

Q: I don't understand SEO. Will I still be able to benefit from the SEO features of a Sequoia website?

A: Yes! With a Sequoia website, adding important Meta Data (such as Page Titles, Page Descriptions, and Keyword Tags) to your website pages and creating custom URLs (essential elements of a well-optimized page) are as easy as filling out a field on a form! You don't have to be an SEO specialist or know HTML to improve your search engine ranking! Simply fill out the fields provided as you create your pages!

Adding Essential SEO Elements to a Sequoia Website is EASY!

Adding Essential SEO Elements is EASY!

Q: Is there support available if I need help with my SEO?

A: Yes! Your Sequoia website comes with a very informative Users Guide tab you can access from your Admin dashboard. We are constantly adding easy-to-follow demos and step-by-step instructions to the Help Section of this blog, and articles on SEO best practices on our blog at RealEstateSEO1.com.

Here are a few suggested links to help get you started:

Real Estate SEO is a Process

Optimize Your Site to Get More Traffic and Leads

Simple SEO for Your Blog

Q: I heard that using Social Media could help my SEO; how do Sequoia websites integrate with popular social sites?

A: You heard correctly! Utilizing social media sharing and social media websites are integral parts of any good search engine marketing strategy. We are constantly upgrading our system to keep up with social media trends.

Sequoia websites also give you the ability to add Facebook, Twitter, and LinkedIn icons to your website's footer that link to your profile pages on these social media sites. Setup is easy! Simply copy and paste the URL of your profile page into the 'Social Media' fields on your 'Configuration' tab from your Admin dashboard, click 'Save' and your icon links appear automatically!

The more ways you give potential clients to connect with you, the better! We can also help you set up MLS and rental property searches on your Facebook Fan Page that connect to the property searches on your website, and help you set up an RSS feed from your blog to your social media profiles!

Feature Upgrades for Sequoia Real Estate Websites: 9/28/2010

Always innovating at Boston Logic, we have recently launched a new round of Sequoia real estate website features and upgrades this past month.

Improved Property Details. Sequoia has now improved the details on the Admin access details on a specific property, which will show every piece of information that we get from each MLS on your real estate website design. One the front-end, your leads will now be able to see all absolutely all information details (legally allowed, of course!) on an MLS property!

Upgrades to Town Pages. If you are creating a sales town page, you no longer need to enter a MLS ID, Town, or Zip Code if you simply check the "Featured" check box! (This allows you to create pages like "All My Featured Properties Priced over $1 million") You can still enter towns, zips, or MLS ID’s as well to further refine searches. Additionally, you also now have the ability to add Sold / Pending listings to a town page!

System Upgrades. We will now be using the highly reputable Sendgrid as our new email delivery service, which will ensure greater deliverability. Sendgrid will also be able to reduce the amount of emails that are being air marked as spam. We have also upgraded the servers that are responsible for distributing our emails, so we can now send more emails and send them faster.

Lead Import Upgrades. Agents importing leads on their real estate agent website design will now correctly log those leads has being created on the agent site as opposed to the brokerage site. Leads imported by Office Managers are now assigned to that Office Managers office but not to themselves as the agent, so they go in as office only leads. This will allow the Office manager to easily distribute those leads to the correct agents

New MLS's. We now offer a new MLS for our Sequoia Real Estate websites, (MREIS) which is now live for the state of Maine!

New Adherence to Email Marketing vendor rules (iContact and ConstantContact). These vendors do not allow you to automatically subscribe people to email lists. We added settings to the Settings / Configuration / Email Marketing section. There is a "Mailing List Signup checkbox Label" setting which is what you would like the wording next to the checkbox to be on the form. Also, there is also a dropdown of your CMS section to pick the page which has your policy on what you will use the email addresses for. Both are required to be filled out / selected for the mailing list signup functionality to work. We have a link (open in a new tab) to the policy page next to the checkbox to subscribe to the mailing list.

Search Updates. Added "Waterfront Only" checkbox to the advanced search box on all themes!

Property Access. If a lead is not logged in they can now access a companies sold listings without having to log in to your website.

Automatic Password Expiration. This feature is required by MREIS - Passwords for leads only will expire after a set number of days after the last time a password was created (or updated). The number of days is set on the company (MREIS requires 90 days). To disable the feature, make sure this number is 0.

7 days before the password is set to expire the lead will receive an email telling them their password will expire in 7 days and they need to reset the password to continue using their account, it will contain a link to reset the password

If a leads password has expired and they try and log in, they will be redirected to the reset password page (they will also receive an email telling them their password has expired with the link in case they do not choose to reset their password at that time)

Rentals Updates. We have added the type ahead location selection for both LogicRentals and Rentjuice searches. Works just like the sales type ahead search forms.

As always, let us know if you have any questions! Read about Sequoia's realtor web design features.

Modal Windows : Myths, Fears, & Conversions

What's a Modal Window?

You may already be familiar with the Modal Window feature of your Sequoia website for realtors, especially if you attended our LogicClassroom about Maximizing Lead Conversion! We hope you've had your Modal Windows turned on since your site went live!

We have seen our clients' lead capture rates increase significantly time and time again once they utilize this basic, yet crucial feature of their new Sequoia website design for realtors.

A Modal Window functions similarly to a pop-up window in that it is a small dialog box that appears in the center of the screen above the contents of the page the visitor is on. Pop-up windows are easily dismissed or ignored, however, whereas a Modal Window requires the visitor's attention before allowing them to proceed to the rest of the website. Modal Windows will still appear even if the visitor is using a pop-up blocker on their system.

How Modal Windows Work:

On your Sequoia website, the Modal Window (once enabled) will appear when a new visitor uses a property search on your site. The search results will be displayed, but will be elegantly faded out and disabled so that the visitor can only see the list of properties that match their query, but they won't be able to click on any of the properties on the list for more information until they fill out the contact form in your Modal Window.

If the visitor tries to scroll down the page, they can see the extensive list of properties in the background scrolling, but the Modal Window will continue to hover over the disabled results until they fill out the form or hit the 'Back to Search' button.

The ability to see the extensive list of properties behind the window helps assure the visitor that you have the information they are looking for, and that there is a large list of properties matching their criteria to choose from upon submitting their contact information.

Some of clients have expressed concerns about implementing Modal Windows on their site. They are concerned that Modal Windows will drive visitors away from the site entirely and cause them lose quality leads. This could not be further from the truth! We've had clients disable their Modal Windows in hopes of capturing more leads without prompting visitors to fill out their contact information in exchange for listing information, only to have the clients turn the Modal Windows back on within less than a month of testing the site without them!

Modal Windows are becoming more popular for websites across the internet and users are getting used to the requirement to sign up for an account in order to access information on a large variety of websites- everything from social networking sites, to news archives, and even e-commerce websites. Visitors will see that you offer the information they are after with the ability to scroll the results behind the Modal Window, and if they are serious about finding a new home or apartment, will have no issue with filling out your contact form.

Enabling Your Modal Windows:

If you haven't done so already, here is how you enable the Modal Windows on your new Sequoia website:

1. Log into your website, and go to the 'Settings' Tab.

2. Select 'Configuration' from the sub navigation menu on the Settings Tab.

3. Scroll down the Configuration settings panel until your reach the section titled 'Lead Options'.

4. From here, you can simply check the boxes next to where you want to Modal Window to appear.

We suggest enabling the Modal Window for Rental, Sale, and Luxury Developments to get the most leads. To make your Modal Window less intimidating to visitors, you can leave the 'Require Lead Phone Number' option unchecked, so the visitor doesn't have to supply that information, only their name and email.

Now that you can see how easy it is to enable your Modal Window, we hope that you will make use of this great feature to help you capture more leads within your realtor internet marketing campaign!

If you still have any questions or concerns, please don't hesitate to contact us for support!

Online Marketing Trends for Real Estate

Considering leveraging your business with an online edge through SEO or a new real estate website design? The recent growth in the online real estate presence is an excellent opportunity for you to create a more dynamic presence in your market, as the majority of online visitors now represent an ideal demographic. The average visitor frequenting an online real estate website has a median income of $60,000+, and their homes are valued at $200,000. As realtors, you have a great opportunity to capture these visitors through online advertising: this not only includes your website, but also real estate seo and online ad programs.

In 2009, online real estate ad spending reached 1.8 billion, with speculation that this figure will double for all of 2010. This is taking place as more focus is shifted to online demographics rather than traditional outlets like newspaper advertising (where real estate classified ads were down by 8% in 2009). By the end of 2010, newspaper advertisements will account for only 30% of real estate advertising dollars.

These stats aren't the only reason for making the transition from traditional format to online. Online advertisements offer more of an investment opportunity because you can track every click of users on your ads, which is much more effective, efficient, and reportable. That is, you can easily track the success of a campaign by checking how many clicks are made, rather than guessing which ads worked when you see a change in sales.

Search Engines:

Showing up in search engine rankings by being indexed isn't enough. Especially for real estate websites, SEO and website configuration must be done properly to rise quickly up the ranks, and SEO best practices are required to get this done. Traffic drops off substantially after the first result of the main page search listing. In other words, the first page of search listings garner more attention then any or all subsequent pages combined. Even on the first page of search results, the traffic distribution is uneven.

This makes sense: if traffic consists of a specific and sought after demographic, and if more and more website leads are converting sales, then having a site which brings in traffic through high search listings makes sense. Now, search engine optimization is one of the fasted growing segment of real estate website expenditure. Get in on this new wave of real estate online marketing today, and contact us to get started.

Questions? Comments? We'd love to hear from you!

Optimize Your Website to Get More Traffic & Leads with These Tips!

Search-Engine Friendly Sites Get More Leads

If you have your own website and blog, or have been tasked with maintaining your company's website and blog, you should understand the importance of Search Engine Optimization (SEO). SEO is the process in which you attempt to increase your search engine 'ranking' (how high in search engine results your website appears) for a given search term or 'keyword', when your potential customers search the products or services you offer in Google or other major search engines. The higher in the search results you appear, the more visitors your site will get. The more visitors you get, the more opportunities you have to convert those leads into clients!

SEO is an ongoing process with many facets and levels of complexity. You do not need to be an SEO specialist, however, to start optimizing your website and increasing your search engine ranking! If you are a Boston Logic client with a One System website or a new Sequoia website, you're in luck because we've designed our sites to make it easy for you to populate and optimize your own website pages and blog posts. This blog covers the basic techniques we recommend using to get your SEO Campaign started!

For an additional overview of the SEO process, check out David Friedman's blog post from our Real Estate SEO blog in which he describes the overarching "stages" of SEO and discusses why SEO is important to your website.

It may also be helpful to check back on our Real Estate SEO Blog frequently for more tips on optimizing your website!

How to Optimize Your Website

Pick Your Keywords

These are the words your customers are typing into Google to find you. So take a moment to try to think like your target demographic; what words would they choose to type into Google or another search engine and ideally find your website? Some examples might be 'cheap Boston apartment' or 'Allston homes'. You can use online keyword tools to help you determine the difficulty and popularity of your potential keywords, and to help you to develop more ideas. Once you've selected your 10-20 appropriate keywords, make a list and reference it frequently while blogging and populating your website pages with content.

Optimize Your Web Pages

Now that you have chosen your keywords, you have to optimize your website pages. Ideally, you'll focus on a few closely-related keywords on each page of your website. The keyword(s) you selected should be strategically placed within your pages to increase your search engine ranking, but be careful not to over-stuff the pages to the point of annoying a reader. Try to fit your keywords in as naturally as possible. Here are some the more effective ways to use keywords:

1. Keywords in Page's URL. For example:
www.bostonlogic.com/blog/2010/07/real-estate-web-design/

2. Keywords in Title Tags. This is what visitors will see in the top of the browser tab, so make sure it is spelled correctly and has proper capitalization.
For example:
'<title>Real Estate Web Site Design with Boston Logic | Boston Logic - Marketing Blog</title>'

3. Keywords in Page Meta Descriptions. Your page descriptions appear below your Title Tag in search engine results. They need to be interesting enough to get people to click on your link and include your keywords where possible. Notice in the example above, Google 'bolds' the keywords in the description that match the search terms used.

4. Keywords in Page Headings or Heading Tags. Much like you read a newspaper (or this email) headings and sub-headings help readers and search engines quickly skim the content of a page to see what each section is about. In general, 'H1' Tags are thought to be the most relevant to search engines.

5. Keywords in Page Text. Each page should be fairly targeted to each keyword or group of keywords you are targeting. So, if your keywords are 'Allston apartments' and 'Allston MA rentals' you should find a way to creatively include these terms a few times within the text of the page.

6. Keywords in Bold. (e.g. [strong]) Making your keywords bold will help readers easily see where in the page the words they are looking for are mentioned, and search engines will place more emphasis on these words, too. Just be sure not to over-do it, because it will scare them both away!

7. Keywords as Links. Your keyword links can be internal or external. Internal links provide visitors easy access to related content; in the previous example, you may want to link to 'Allston condos' from your 'Allston apartments' page. External links should be used to cite sources and you should only link to credible website, not link farms or 'Spam' sites.

8. Keywords in Images. Search engines can't see photos. The only way to ensure they do is by giving the images a relevant name, description, and tags. An image file with the name 'image123.jpeg' won't do anything for your SEO, whereas an image with the name 'Allston_apartment_bathroom.jpeg' is much more informative.

9. Keywords in Meta Tags. It is important that these tags contain your keywords, as search engines use tags to determine your website's relevant content when a potential lead searches for your services.

Optimize EVERY Blog Post

Blogs are great places to optimize, as they are always producing new relevant content, and can drive traffic to your website. (Read Ashley's blog about Ideas for Real Estate Blogs if you're experiencing writer's-block!)

1. Keywords in All of the Above! Just like any other web page, you should try to focus each blog post on a specific topic and target a specific keyword or group of keywords for each blog post- and incorporate those keywords into the post URL, title, description, text, etc.

2. Keywords as Categories. Blog add another level of SEO potential with categories. Categories are for grouping relevant blog posts together so they are easier for visitors (and search engines) to find. For example, 'Allston condos', 'Allston homes', and 'Allston apartments' could all be different categories you organize your blog posts into.

When ranking your website or blog, search engines use various algorithms that constantly change to determine your ranking. However, some of the most important and common factors are the age of the URL (how long have you owned the domain?), internal links, outbound links to other relevant sites, links to your blog from other sites, relevant content (i.e, keywords), and the number of posts. So make sure to promote your blog, and to blog consistently. We recommend posting at least 1-2 times per week, as search engines will start to really pay attention to you after your first 100 posts.

Keep Track with Google Analytics & Webmaster Tools

Now that you've put in all the work, monitor your progress! We recommend keeping track of keyword rankings each month to check for progress. By checking Google Analytics frequently, you can see what posts are popular, where your traffic is coming from, what keywords users are searching and which words are landing them on your site, and much more!

Haven't installed Google Analytics yet? Don't worry! Read our step-by-step blog breaking down the Google Analytics installation process, and how to interpret the Analytics numbers and results.

Boston Logic is here to assist you in your website's success! If you need a refresher-course on how to populate your new Sequoia website, watch this helpful demo video by Katrina on the Boston Logic YouTube Channel. As always, you can also Contact Boston Logic's Support Team at any time for assistance.

Town Pages Improve Your SEO & User Experience

If you’ve started reading any of the blogs here or at RealEstateSEO1.com or BostonLogic.com, then you know that for a successful SEO campaign, unique high quality (and keyword-rich) content is king! But how do you add that type of valuable content to your real estate website?

LEVERAGE WHAT YOUR ALREADY KNOW:

One of the easiest ways to leverage your expertise in the real estate industry - and provide your real estate agent website design with keyword-rich content that is useful to search engines and visitors alike - is by adding Town Pages. Town Pages are pages with a paragraph or so you create with helpful information about an area, and dynamic search results you control by setting criteria when building the page. If your offices' websites for realtors currently does not include town pages, you can upgrade your website to include town pages for only $20 per month!

The information on these pages can be what you would tell someone looking for a new home in the area in question; you can talk about the demographics of the area, the great amenities, the architecture, the public transportation, etc. Basically anything you think clients would find useful or interesting. In addition, information on properties in the area such as average price, number of properties on market, and more is automatically added to the page.

HOW TO CREATE A TOWN PAGE IN THE SEQUOIA SYSTEM:

1. Log into your website. Click on the 'CMS' (Content Management System) Tab.

2. Select the 'Pages' text link from the sub-navigation menu.

3. From the 'Pages' menu, click on the 'Create New' button with the green plus sign icon. Then fill out the form in the 'Create Page' pop-up window that appears.

4. Fill in the Town Page information:

a. Name: This is your internal reference for the page- visitors won't see it. We recommend including the words 'Town Page' at the end so they are easy to find in the Pages Menu.

b. Path: This is the URL your clients will see in their navigation bar and it is also used by Search Engines to help rank your site. Make sure you use a keyword you want to rank for ('Fenway Apartments', in the example above).

c. Redirect URL: Leave this blank for your Town Pages unless you want to redirect your visitors to a different page on your site.

5. Page Content:

a. Page Header: This is the headline of your page that visitors will see when they land on this page. Make sure it is relevant, and utilizes one or more of your keywords.

b. Body Content: This is where you enter that paragraph of useful text you created. If you are pasting your text from a Word Document or Text Pad/ Notebook program, make sure to use the appropriate pasting option from the tool bar. You can edit the text within this box much like a Word Document, changing text with Bold or italic styles, adding hyperlinks, etc. using the icons in the tool bar.

6. Meta Data: This section is where you enter your SEO Title, Description, and Keywords as covered in our earlier email about Optimizing Your Pages. Remember to make sure your Title and Description are readable to a viewer and not a rambling list of Keywords.

7. Don’t worry about the ‘Footer Content’ or ‘Who Can See This Page’ for this lesson. The default settings are fine.

8. Hit the 'Create' Button when you are finished!

9. Your new Town Page will now appear on your 'Pages' list. Ta-Da! Congrats! You've just created your first Town Page!

You can now link to this page, using the URL you created, from blog posts or other pages that mention the neighborhood. The more relevant internal links your site has, the better for SEO and user experience. For example, if you mention something about Fenway Condos for Sale in your Fenway Apartments Town Page, make the words 'Fenway Condos' a hyperlink to a Town Page about Fenway Condos for Sale. If you talk about the Fenway's proximity to another neighborhood, link to that Town Page, too! Your potential client might not be sold on the Fenway area and you can keep them looking on your site longer by providing them with helpful links to other information they might find useful. To automatically boost SEO for your site, be sure to ink each of your Town Pages to dynamic (c0nstantly updating) Property Search results!

LINKING YOUR TOWN PAGE TO DYNAMIC CONTENT:

By linking your Town Pages to a Sales or Rental Property Search for that area, you will create a page with not only great text for visitors and search engines, but also a page with constantly updating information, which is great for SEO! We recommend making a Town Page for every area you want to increase your Sales or Rental activity in, to help improve your real estate online marketing campaign.

1. From the 'CMS' Tab, select the 'Town Pages' link from the sub-navigation bar.

2. Click the blue link for a 'New Town Page' from within the Town SEO Pages Menu.

3. The 'New Town Page' popup window will appear. Select the Town Page you just created from the 'CMS Page' dropdown menu.

4. Select the 'Search Type' you want associated with this page (Sales or Rentals).

5. Then select the search parameters for the listings you wish to show to visitors on this page, such as price range and the location (Fenway in this example). Be sure not to leave the price range blank or it will cause errors on your page or lead visitors to believe there are no listings available in this area.

6. Click the 'Create Page' button at the bottom of the screen once you've entered all your information.

Your new Town Page now appears in your Town Pages menu under the 'CMS' Tab and is linked to a relevant search to keep your page constantly refreshed with new information and no more effort on your part!

You're ALMOST DONE! Now you just have to make it so visitors can find your new page without knowing the URL through real estate website marketing. The best way to optimize your new Town Pages is to create a link to it that can be clicked on from any page of your website. This will ensure that users and search engines can find it!

MAKING YOUR TOWN PAGE EASY TO FIND:

Did you know that search engines cannot see information in forms, such as the drop down menus used in your property searches? In fact, search engines often only 'crawl' within 3 clicks of your website's Home Page. Search engines and users alike will find it easier to navigate to your Town Page if it is prominently displayed.

The ‘Town Page Footer Navigation Menu’ feature of the Sequoia system offers a great solution to this SEO dilemma, allowing you to create a text link (which search engines DO see) on the bottom of every page of your site (including your Home Page) using the keywords you chose when creating your Town Page. Adding each Town Page to this menu will increase real estate internet marketing presence, SEO, and promote ease of use for your customers.

1. From your ‘CMS’ Tab, select the ‘Menus’ link from the Sub Navigation Bar.

2. Select the link ‘Menu Items’ from the ‘Town Pages’ row on the Menus List.

3. In the ‘Menu Items for Town Pages’ drop down that appears, click the ‘Create New’ button.

4. Creating Your Footer Link:

a. Menu Text: This is the text that will appear at the bottom of your pages as a hyperlink to your new Town Page. Make sure the Menu Text you create is one of your keywords, so, in our example, the Footer link would say ‘Fenway Apartments’.

b. Page: This is where you select the page you want this link to go to. This is why we find it helpful to include the words ‘Town Page’ in the name of the Town Pages you create.

c. External Link: Only use this if you want to create a Footer Navigation Link to a page outside of your website, such as to an affiliated site, instead of an internal link.

d. Click the ‘Create’ button.

You're DONE! Your new Town Page now appears in the ‘Town Page Footer Navigation’ Menu, and in the footer of your website.

Once you create multiple Town Pages, you can change the order in which they appear in the footer navigation by click and dragging the menu item up or down by the green arrows icon to the right on this screen. Below is an example of what a hyperlink for your new Town Page will look like in your Home Page footer.

Now all the valuable content your wrote for your users and search engines is just 1 click from your Home Page, helping you begin to rank higher in organic search engine results for the keywords you are targeting!

Boston Logic offers various SEO and Social Media Services if you’d rather focus on your clients instead of your website! Feel free to contact me with any questions or for more information about our services!

Boston Logic Grows with Rhode Island MLS Integration! 12/30/2010

Related Links:

Sequoia Site Launch: Tory Row Real Estate, 12/21/2010

Related Links:

Holiday Special Offer: Sequoia Agent Websites for $50/month! 12/6/2010

Related Links:

The New EganRealtyGroup.com Real Estate Website Design Launch: 10/12/2010

Related Links:

Real Estate Website Q&A Tuesday: SEO and Sequoia 10/5/2010

Related Links:

Feature Upgrades for Sequoia Real Estate Websites: 9/28/2010

Related Links:

Modal Windows : Myths, Fears, & Conversions

What's a Modal Window?

How Modal Windows Work:

Enabling Your Modal Windows:

Related Links:

Online Marketing Trends for Real Estate

Related Links:

Optimize Your Website to Get More Traffic & Leads with These Tips!

Search-Engine Friendly Sites Get More Leads

How to Optimize Your Website

Pick Your Keywords

Optimize Your Web Pages

Optimize EVERY Blog Post

Keep Track with Google Analytics & Webmaster Tools

Related Links:

Town Pages Improve Your SEO & User Experience

LEVERAGE WHAT YOUR ALREADY KNOW:

HOW TO CREATE A TOWN PAGE IN THE SEQUOIA SYSTEM:

LINKING YOUR TOWN PAGE TO DYNAMIC CONTENT:

MAKING YOUR TOWN PAGE EASY TO FIND:

Related Links:

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