Congratulations to Owner Alex Hodara and his team on their new Sequoia website- Boston Logic's first site launch of the New Year! At age 23, in January of 2009, Alex started what CNBC coined "the first student run real estate brokerage"- quickly growing from 4 rental agents showing apartments for just a few landlords, to 12 agents showing apartments for over 100 landlords in the greater Boston area. Hodara has recently been featured in Forbes' 30 Under 30 rising stars and 'disrupters' in the Real Estate category, and was honored by Businessweek last year as one of America's Best Young Entrepreneurs.

Hodara told Boston Logic that his website was simply not producing leads and lacked the user utilities to do so. He wanted a new site that would compliment his personal brand and reputation, act as a strong foundation for his rapid business growth, and continue to propel his success in a competitive online marketplace. Hodara chose our Modified Website Design Theme, backed by the Sequoia platform's specially integrated YouGotListings, Town Pages, and interactive search map.

Schedule a no-pressure demo today to learn more about how Boston Logic's cutting-edge website design, Sequoia software platform, and online marketing services can take your real estate business to the next level!

Custom Search Map

Windwalker Real Estate has been a Boston Logic client for several years. Their premier Nantucket real estate market research sets them apart from their competition as they dominate the local market. Seeking to differentiate their sales and rentals brands, as well as to increase their search engine rankings, Windwalker recently split their website into two distinct entities - Windwalkerrealestate.com, freshly built on the Sequoia platform, and Windwalkerrentals.com, their prior third party website devoted to seasonal rentals on the island of Nantucket.

Custom Research Page

Windwalker RE wanted to put increased focus on their sales brand, and as such engaged Boston Logic not only for a strong SEO and Social Media campaign for the new site (in addition to the campaign we manage for their rentals website), but also a full custom design for their new sales website.

This design also included a clickable graphic search map tool which interfaces with Windwalker's Town Pages component - these two tools in concert provide a fun and intuitive user interface which handsomely compliments the look and feel of this sophisticated design theme.

Contact us to learn more about how we can make the Sequoia Website Platform work for you!

1) Get savvy with online techniques- utilize and employ social media applications, tools, and SEO tactics
2) Think outside of the box- draw attention to your website with creative marketing and outbound communication

Last, but certainly not least, let's talk about some traditional and new methods of reaching your audience offline...

Business Cards & Stationary

If you were thinking that your company logo, business cards, or stationary could use a facelift (or you don’t have any yet) you’ll want to make sure that you have consistent branding throughout your collateral that compliments the theme and design of your new website.

Now’s your chance to decide on new branding, such as color schemes, fonts, and logos! Boston Logic’s design team can help.  You’ll want to try to coordinate the launch of the new site with the printing of your newly branded collateral so you’ll have it ready to go for a strong, unified launch.

QR Codes

Show off how hip you are by adding a QR code to the back of your business cards, in printed advertisements, on ‘Open House’ & ‘For Sale’ signs, event signage, etc. that lead users to your website when scanned on their smart phones.

The Sequoia System adds QR Codes to your Listing Sheets and Showing Sheets.

Conferences & Events

If you're attending trade shows or conferences, be sure to have a monitor up at your booth showing off the new site. If you are speaking or presenting at an event, you can announce it at the end of your talk directing the audience to contact you after the event. Make sure you’ve got signage and handouts with your new website URL and/ or QR codes leading to pages on your site.

Your Office Windows & Reception Area

If your company has an office, or multiple office locations, you can put signage in your windows announcing the new site. Leave extra trade show brochures in your reception area for visitors to take with them when they leave, and hopefully they will re-visit your site.

Host a Party!

If you’re an established company or have a large list of contacts, host a launch party to thank loyal customers- celebrate the new website during the party on a projector or during a speech, etc.

Make a Facebook Event to promote your actual launch party if you’re having one. If not, consider hosting a Virtual Launch Party and make an Event for that!  Just like a newsletter announcement, you’ll want to include an intriguing image and highlight the coolest elements about the new website. A little incentive to visit the site/attend the [virtual] party is a good idea, too! It has to be fun and creative or people will look at your communication as spam.

Press Releases

You could do a traditional press release along with self-promoting your blog about the website launch, but your new website alone may not be deemed news-worthy by bigger outlets, so make sure you submit your press release to industry-specific news publications or magazines, as well as or local newspapers and business journals.

If your press release is published, be sure to announce, share, Re-tweet, and link to the publications that feature your website on your various social media sites (i.e Twitter, LinkedIn, and Facebook) as a way of saying ‘thank you’ and getting that content more attention.

The After Math -- Your Content Strategy & Schedule

If you’ve ever attended a Boston Logic LogicClassroom, you know that we always preach ‘Content is King’ when it comes to developing your brand online, and increasing your website traffic, lead generation and search engine ranking. Once the initial fan-fair of your new website announcement dies down, you’ll want to ensure you are enticing people to continue to visit your website!

This means you’ll want to come up with a Content Creation Strategy (i.e. a plan to write Town Pages for all the areas you serve, or to create a section of your site with Buyer or Seller Resources, etc.), and blogging schedule for your internal team. I’d suggest blogging about twice per week (more if you have the time and resources!) when you first launch your site so that you are generating fresh, keyword-rich content regularly.

Informative, entertaining, and useful blogs are the most popular blogs. Consider writing downloadable ‘White Papers’ that your potential clients would want to read, and require an email address to download the content to capture more leads.

Research proves, blogging regularly to create fresh content for your site will encourage people to come back and increase your search engine ranking and lead capture.

If you just launched a new website and you have any additional questions or comments- don't hesitate to reach out to our team of marketing experts!

New ideas or success stories of what's working? We'll take those too!

And if you're stuck in a rut with your current website provider, and you're now realizing the benefits of having a great platform and design to help grow your business online- contact us today for a no-pressure consultation

Good luck!

JackConway.com was honored for web excellence by the Leading Real Estate Companies of the World®, earning the Website Quality Certification (WQC). LeadingRE is a global network of 550 premier real estate firms, and this prestigious certification is presented to members who demonstrate excellence in cutting-edge web design and functionality.

The team at Conway has classified their site as "Next Generation", and reported that since June 1, 2010, when Conway redesigned and retooled the website, traffic and customer engagement has risen dramatically. They cited the Sequoia system 'Mapped Search Tool' as one of the featured enhancements behind the traffic increase. This tool is part of LogicMaps, a fully customizable property search interface which displays search results on a map, in a structured list format for maximum user engagement- in other words, it shows your buyers exactly where they may want to live!

Boston Logic's mission is very much aligned with LeadingRE's President and CEO, Pam O'Connor's statement of realization that,

“with more than 90-percent of people using the Internet in their home search, it is essential for any successful real estate firm to have an engaging, informative and easy-to-use website".

The Marketing team at Boston Logic worked tirelessly to implement a comprehensive Online Marketing campaign for Conway since they signed on a little over a year ago, and the results are clear- the Web 2.0 stars have aligned!

To learn more about how Boston Logic can take your Real Estate business to the next level,sign up for a no-pressure demo today

Click the image below to watch the video on YouTube, or check out the embedded video on the BostonLogic.com home page!

The following is an excerpt of the video transcript:

Attention Realtors! Are you tired of spending money online without seeing results?

After years in the real estate business, and working with thousands of Realtors, we know that if you’re watching this video, you’ve either tried to leverage the web and haven’t seen the results you need, or you have yet to make an investment online and you know that now is the time.

At Boston Logic, every product and service we offer is designed to help your real estate business grow and succeed by bringing you more customers and more deals.

At the heart of this mission is the Sequoia platform - the most advanced online marketing and lead management software available for the real estate business! Powerful and easy to use, Sequoia saves you time and money, and helps you work less and earn more! Let’s explore just how we do this.

Our experience has taught us that almost every broker and agent wants and needs the same things to succeed online.

Realtors want:

• A great looking website
• That ranks in search engines
• And generates lots of user traffic and high quality leads.
• Better lead management and Customer Relationship Management software -
• That’s built for the real estate process from first contact to the closing table.

Realtors need:

• A highly interactive MLS search which keeps users coming back to your site
• Easy to use Social Media tools
• Friendly support and training personnel who are only a call away
• AND they want all of this to be easy to use and manage.

Watch the full video to find out more about the Boston Logic Sequoia platform, or contact us to schedule a demo of the Sequoia Software to see what the most cutting-edge real estate website  software can do for you!

"Dear David,

So as not to let the moment pass, I want to thank everyone involved in the launch and ease of implementation of our new real estate website.  We still have a steep learning curve ahead but are enjoying the process.

See the new Boston Logic site at www.mvbuyeragents.com

Statistics a bit hard to gauge in a few days particularly our 2 slowest days of the week.  However, our two prime concerns have had a dramatic turnaround in Google Analytics:  Bounce rate has dropped 46% to 35% and Average Time on Site increased 187% to 4:53.

Thank you again, and I look forward to years of successful association." Fred, Martha's Vineyard Buyer Agents

Visit the Martha's Vineyard real estate website at www.mvbuyeragents.com to see more of Boston Logic's work and real estate website design and functionality capabilities!

Ready to get started with your own real estate website? Contact Boston Logic today to get started!

"As a veteran Boston real estate broker, I have witnessed the real estate industry’s transformation from newspaper ads and 'walk-ins' to an internet-driven profession.  Boston Logic has been instrumental in adapting our business to the new world of selling and renting via the internet.  The staff is extremely tech savvy and personable, making the difficult transition from old marketing strategies to new ones easier than we could have imagined.  I think that the source of this amiable technological expertise starts at the top with David Friedman.  David fuses technological brilliance with integrity and a commitment to excellence.  Boston Logic has improved our business production as well as  our company internet image and I heartily recommend them." - Joseph Palermino, Managing Partner, Cabot & Company, 213 Newbury Street, Boston, MA

To learn more about the Sequoia platform, its capabilities, and to view various design options, contact the Boston Logic sales team today at 617-266-9166.

Read more about the new site launch on the full post at the Sequoia Blog.

Cabot & Company represents residential buyers and renters in Boston's premiere Back Bay and Beacon Hill neighborhoods and beyond.Read

Boston Logic always updates its real estate web site design software to keep real estate brokerages and agents ahead of the online curve. Last December, we launched our new CRM component to track and manage leads and workflow within the Sequoia platform.

We'll take a look at some quick tips for using the CRM component, as well as some time saving, day-to-day tools for interacting with your clients. We'll also take a look at how the information uploaded to the platform could be used to get real time data about how your brokerages is performing, where your leads are coming from, and what is happening to those leads after your agents receive them.

We also launched a new feature for our Content Management System (CMS) called Sidebar Widgets.  We'll show you how to use the Sidebar Widgets tool to customize your site even further, giving your users the most comfortable and enjoyable online experience possible.

Learn these handy tips for getting the most out of your Sequoia software from Boston Logic on March 8th at 5pm!

You are welcome to attend at the Boston Logic Office (view map) or participate through an online webinar at your convenience.

To attend, please contact Katrina at 617.266.9166 or by email at ksierant@bostonlogic.com. Please specify whether you will attend the class at our office or online.

We look forward to seeing you there!

“I think that this website is revolutionary, and the quality of service is excellent. Upgrading to the Sequoia platform is by far one of the best investments I have ever made for my real estate business, because it is the best system while still keeping it simple. Other competitors try to cater to every real estate niche, where with Sequoia, by keeping the program simple, you allow the realtor to make the niche.

I also love how the CRM is integrated as part of your website. With Sequoia, you have a one-stop-shop, because when you are managing your clients, you are also working on your website. I considered a few other options and quotes from competitors, but I am happy with Boston Logic’s high product quality, and all-in-one package where I didn’t need to build everything from the ground up.

Lastly, my favorite feature of the platform would have to be the 100% MLS integration with my website. This allows my client to be the realtor; they can search properties and get information without the back and forth hassle with getting clients information from MLS. The whole process is more streamlined, and I can also see what my clients are doing and what properties they are looking at. This an excellent system with a great support staff working behind the scenes. Awesome product!”

- Ryan Shilow, Broker for RE Shilow Realty

Contact Boston Logic to get started on your own real estate website!

To: The Staff at Boston Logic

From: Jody Pattison, Tri-State Realty Group

I wanted to take a few minutes and let everyone know how happy I am with my website!  When I came to Boston Logic a year ago; I was a little overwhelmed.  I was on a budget and knew I had to watch every penny.

I had a few different options for websites that were cheaper but they didn't have all the extra bells and whistles that Boston Logic offers. So being a little apprehensive at first was a natural reaction for me. However, after a year of allowing the real estate website to do its job; I am now producing at least 10 legitimate leads a month.

Last weekend I was contacted randomly through the real estate website (while my office is completely shut down and under construction) I was asked to see a property in Newton.  This was a randomly generated lead from the real estate website Boston Logic built.  I closed the deal in 48 hours and will receive a commission of almost $10,000 for only a few hours of work.  (I know I sound like a infomercial...)

If anyone that comes to you guys with doubts or is on the fence; please give them my contact information and I would be glad to meet up with them anywhere or just simply talk with them over the phone and explain exactly why they should choose your company.

Bottom Line: One deal pays for the website.  Its a no-brainer...I can absolutely say that now. If someone is serious about their business; they can't be without a it. Why not go with the best?

Sincerely,

Jody Pattison
Tri-State Realty Group

Want to increase your leads and accelerate your deal flow? Contact Boston Logic today to see what we can do for you!